---
title: "Davines Curl — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-curl"
last_updated: "2026-08-10T21:00:52.160Z"
locale: en
meta:
description: "Niche score 55/100 · $120K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $120K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Davines Curl — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **davines curl**
**Worth a look**
Shows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 28Growth 66Conversion 96Competition 27Returns 96Price range 95Avg price 95Brand share 0Review moat 49Quality gap 60
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.10**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.98–$43.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+46.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,563**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$120K**
$120K/yr · 28K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines curl is a $120K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines curl market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$99K–$132K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Davines100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.2% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-curl/trend)
## **Top davines curl search terms**
- **davines curl**17K/yr+48.4%11.6% conv. - **davines love curl**6K/yr+75.1%9.2% conv. - **davines curly hair products**5K/yr+32.6%9.3% conv. - **davines hair products curl**969/yr-23.7%10.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-curl/search-terms)
## **Top davines curl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz**Davines**$33.71**4.6★6,638 rev](https://www.amazon.com/dp/B00GCCQ3DI) [2**Davines LOVE Curl Conditioner Enhancing Taming Protein-Rich Formula for Wavy and Curly Hair - Elasticizing Treatment Gives Softness & Volume with Almond Extract Weightless Control 8.45 Fl Oz**Davines**$42.12**4.5★2,825 rev](https://www.amazon.com/dp/B073DC69S6) [3**Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz**Davines**$32.05**4.4★1,192 rev](https://www.amazon.com/dp/B075JM7ZJY) [4**Davines LOVE Curl Shampoo Enhancing Volume Taming Gentle Formula for Wavy and Curly Hair - Softens Hydrates and Boosts Curl Elasticity Without Compromising Texture with Almond Extract 8.45 Fl Oz**Davines**$36.89**4.5★3,302 rev](https://www.amazon.com/dp/B0165GYJKY) [5**Davines LOVE Curl Controller Relaxing Anti-Frizz Effect Cream for Wavy and Curly Hair - Defines Texture Leaving Soft Light & Elastic Curls even in High Humidity with Almond Extract 5.07 Fl Oz**Davines**$32.08**4.5★509 rev](https://www.amazon.com/dp/B073SYN8HG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOVE/Curl Shampoo 8.5 fl oz.**Davines**$37.59**32 rev4mo ago](https://www.amazon.com/dp/B0GRS6QT7P) [**Davines LOVE CURL/Enhancing Milk Hydrates Curls & Heat Protectant 8.5 Fl oz.**Davines**$43.26**23 rev4mo ago](https://www.amazon.com/dp/B0GRSPCS45) [**Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz**Davines**$32.05**1,192 rev1y ago](https://www.amazon.com/dp/B075JM7ZJY) [**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz**Davines**$17.92**94 rev1y ago](https://www.amazon.com/dp/B0DM659XBJ) [**Davines This Is A Curl Gel Oil Medium Hold Moisture & Definition - Transformative Gel-to-Oil for Curls - Hydrates & Separates for Natural Bounce 8.45 Fl Oz**Davines**$33.61**350 rev4y ago](https://www.amazon.com/dp/B09ZQ46S8C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Davines LOVE CURL/Enhancing Milk Hydrates Curls & Heat Protectant 8.5 Fl oz.**Davines**$43.26**4.4★**▲ 219%**](https://www.amazon.com/dp/B0GRSPCS45) [**LOVE/Curl Shampoo 8.5 fl oz.**Davines**$37.59**3.8★**▲ 218%**](https://www.amazon.com/dp/B0GRS6QT7P) [**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz**Davines**$17.92**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DM659XBJ) [**Davines LOVE Curl Controller Relaxing Anti-Frizz Effect Cream for Wavy and Curly Hair - Defines Texture Leaving Soft Light & Elastic Curls even in High Humidity with Almond Extract 5.07 Fl Oz**Davines**$32.08**4.5★**▲ 17%**](https://www.amazon.com/dp/B073SYN8HG) [**Davines LOVE Curl Primer Moisturizing Anti-Humidity Heat Protectant Prepping Milk for Wavy and Curly Hair - Detangles Hydrates & Defines Curls for Easy Styling with Almond Extract 5.07 Fl Oz**Davines**$33.18**4.5★**▲ 11%**](https://www.amazon.com/dp/B073SXQJX4)
**~~View all trending →~~**
## **What buyers say about davines curl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Great scent”*
**Suitability Curly Hair**15%
*“This is the best shampoo for curly hair”*
**Quality-Overall**11%
*“The best curl product”*
**Soft Feel**6%
*“It is far softer and more manageable”*
**Cleansing**5%
*“cleans my hair well”*
**Moist/Dry**5%
*“It keeps my hair hydrated without weighing it down”*
**Hair Styling**4%
*“Great product for creating curls”*
**Value For Money**4%
*“worth it”*
**Lather**3%
*“The lather is creamy and gentle”*
**Weight Light**3%
*“This doesn't feel too heavy”*
### **What buyers complain about **
**Smell**15%
*“the smell is unbearable”*
**Value For Money**14%
*“Way Over Priced”*
**Moist/Dry**4%
*“But I'm finding it to be drying”*
**Size-Overall**3%
*“why only the smaller one”*
**Hair Related**3%
*“My hair didnt do well”*
**Oily/Greasy**3%
*“Greasy”*
**Adhesion/Stickiness**3%
*“Too sticky”*
**Thickness**2%
*“What's funny is even though it is thick it does not weigh my hair down after using”*
**Suitability Curly Hair**2%
*“If your curly/wavy hair doesnt need protein its not going to work as well”*
**Allergies**1%
*“Allergic reaction”*
### **Top return reasons **
**Smell**25%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Suitability Short Hair**10%
**Size-Overall**9%
**Value For Money**5%
**Adhesion/Stickiness**4%
**Product Condition**3%
**Moist/Dry**3%
**Suitability Curly Hair**3%
## **Common questions**
- **Is davines curl profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the davines curl niche?**
- 1 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines curl?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.9%.
- **When does demand for davines curl peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the davines curl niche?**
- Listings span $15.98–$43.96; the average listing price is $33.10 (sweet spot $15–$100). The average incumbent carries 1,563 reviews — the moat a new listing must climb.
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