---
title: "Davines Conditioner — $807K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-conditioner"
last_updated: "2026-08-10T20:58:42.740Z"
locale: en
meta:
description: "Niche score 60/100 · $807K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $807K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Davines Conditioner — $807K/yr Amazon US Niche (2026) - Flapen"
---
# **davines conditioner**
**Worth a look**
Shows searches that convert (22.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 45Conversion 100Competition 45Returns 96Price range 95Avg price 95Brand share 0Review moat 41Quality gap 43
**Conversion**
**Incredible****22.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.95–$49.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$807K**
$807K/yr · 92K searches
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,359.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines conditioner is a $807K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines conditioner market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$580K–$774K**
- units × avg price
- **Conversion rate**
- **22.7%**
- **Avg BSR**
- **#580**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-conditioner/trend)
## **Top davines conditioner search terms**
- **davines conditioner**85K/yr+15.8%17.5% conv. - **davines volu conditioner**3K/yr+8.8%15.7% conv. - **conditioner davines**2K/yr+36.3%20.4% conv. - **davines hair products conditioner**1K/yr+5.5%13.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-conditioner/search-terms)
## **Top davines conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$81K20%$161K30%$242K40%$323K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz**Davines**$49.79**4.7★3,836 rev](https://www.amazon.com/dp/B07ZJ82DFL) [2**Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look with Minuta Olive Extract 8.45 Fl Oz**Davines**$42.04**4.5★1,687 rev](https://www.amazon.com/dp/B09P1Q331R) [3**Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz**Davines**$41.62**4.4★3,655 rev](https://www.amazon.com/dp/B0165H0JHU) [4**Davines LOVE Curl Conditioner Enhancing Taming Protein-Rich Formula for Wavy and Curly Hair - Elasticizing Treatment Gives Softness & Volume with Almond Extract Weightless Control 8.45 Fl Oz**Davines**$42.12**4.5★2,825 rev](https://www.amazon.com/dp/B073DC69S6) [5**MOMO/Conditioner 8.5 oz.**Davines**$42.60**4.6★51 rev](https://www.amazon.com/dp/B0GRSLFQJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOMO/Conditioner 8.5 oz.**Davines**$42.60**51 rev4mo ago](https://www.amazon.com/dp/B0GRSLFQJ4) [**Davines VOLU/Conditioner Volumizing Conditioner for Fine Hair 8.5 Fl oz.**Davines**$42.71**28 rev4mo ago](https://www.amazon.com/dp/B0GRSNHC12) [**Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look with Minuta Olive Extract 8.45 Fl Oz**Davines**$42.04**1,687 rev4y ago](https://www.amazon.com/dp/B09P1Q331R) [**Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look Travel Size 2.54 Fl Oz**Davines**$16.95**1,687 rev4y ago](https://www.amazon.com/dp/B09PM1S8V6) [**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz**Davines**$18.98**3,836 rev6y ago](https://www.amazon.com/dp/B083TY1LNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MOMO/Conditioner 8.5 oz.**Davines**$42.60**4.6★**▲ 319%**](https://www.amazon.com/dp/B0GRSLFQJ4) [**Davines VOLU/Conditioner Volumizing Conditioner for Fine Hair 8.5 Fl oz.**Davines**$42.71**4.3★**▲ 308%**](https://www.amazon.com/dp/B0GRSNHC12) [**Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz**Davines**$16.96**4.4★**▲ 88%**](https://www.amazon.com/dp/B003WM2FSS) [**Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look Travel Size 2.54 Fl Oz**Davines**$16.95**4.5★**▲ 15%**](https://www.amazon.com/dp/B09PM1S8V6) [**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz**Davines**$18.98**4.7★**▲ 12%**](https://www.amazon.com/dp/B083TY1LNC)
**~~View all trending →~~**
## **What buyers say about davines conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Smells divine”*
**Moist/Dry**15%
*“effective for helping hydrate”*
**Soft Feel**13%
*“My hair feels soft”*
**Quality-Overall**7%
*“Great hair product”*
**Value For Money**6%
*“It is worth every penny”*
**Hair Styling**3%
*“Hair looks amazing”*
**Suitability Curly Hair**2%
*“Excellent curly hair conditioner”*
**Ease Of Use**2%
*“Easy to use”*
**Suitability Straight Hair**2%
*“A must buy for shiny smooth hair”*
**Advertised Vs Actual Product**2%
*“Just as described”*
### **What buyers complain about **
**Value For Money**23%
*“Rather expensive”*
**Smell**18%
*“Did not like the smell”*
**Moist/Dry**5%
*“it did not moisturize at all”*
**Hair Related**4%
*“The scent stuck in my hair so bad”*
**Size-Overall**3%
*“Little goes a long”*
**Thickness**2%
*“This is a very thick”*
**Allergies**2%
*“Allergic reaction”*
**Texture/Consistency-Overall**1%
*“The first thing I noticed when opening the jar was the texture”*
**Ease Of Use**1%
*“Barely 4 tbsp in a slippery container is hard to scoop without wastefulness”*
**Ease Of Cleaning**1%
*“It took a bit to rinse it all out”*
### **Top return reasons **
**Smell**32%
**Suitability Short Hair**8%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Product Condition**7%
**Moist/Dry**6%
**Value For Money**5%
**Functionality-Overall**5%
**Oily/Greasy**3%
**Suitability Humid Weather**2%
## **Common questions**
- **Is davines conditioner profitable to sell on Amazon United States?**
- The niche generates $807K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the davines conditioner niche?**
- 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines conditioner?**
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.8%.
- **When does demand for davines conditioner peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the davines conditioner niche?**
- Listings span $16.95–$49.79; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 2,359 reviews — the moat a new listing must climb.
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