---
title: "Dark Red Nail Polish — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dark-red-nail-polish"
last_updated: "2026-08-10T23:13:28.223Z"
locale: en
meta:
description: "Niche score 47/100 · $188K/yr market · 477K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $188K/yr market · 477K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Red Nail Polish — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **dark red nail polish**
**Skip it**
A deep review moat (30,135 avg reviews) — this niche doesn't clear our bar today.
Market size 38Growth 20Conversion 56Competition 58Returns 96Price range 39Avg price 23Brand share 44Review moat 11Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.07–$23.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$188K**
$188K/yr · 477K searches
**Avg price**
**Bad****$8.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****30,134.69**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark red nail polish is a $188K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark red nail polish market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$168K–$210K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**18%**
- OPI32% - Sally Hansen26% - essie11% - OpenLive6% - GAOY4% - COSMOO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
30K20KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dark-red-nail-polish/trend)
## **Top dark red nail polish search terms**
- **burgundy nail polish**119K/yr-12.2%5.1% conv. - **dark red nail polish**100K/yr-11.3%4.9% conv. - **maroon nail polish**44K/yr-6.7%5.7% conv. - **blood red nail polish**21K/yr+4.1%3.0% conv. - **deep red nail polish**20K/yr+4.8%3.2% conv. - **opi dark red nail polish**13K/yr-2.4%3.7% conv. - **opi got the blues for red nail polish**25K/yr-7.7%1.0% conv. - **wine red nail polish**17K/yr-7.3%3.6% conv. - **wine nail polish**15K/yr-23.5%2.8% conv. - **got the blues for red opi nail polish**15K/yr-16.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dark-red-nail-polish/search-terms)
## **Top dark red nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$19K15%$28K20%$38K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★28,405 rev](https://www.amazon.com/dp/B09LBFSLM4) [2**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★91,450 rev](https://www.amazon.com/dp/B07D5NGSS5) [3**essie Salon-Quality Nail Polish 8-Free Vegan Deep Red Wine Bordeaux 0.46 fl oz**essie**$8.78**4.6★7,240 rev](https://www.amazon.com/dp/B00770OUUM) [4**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★91,450 rev](https://www.amazon.com/dp/B00421YYXW) [5**OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.98**4.1★1,330 rev](https://www.amazon.com/dp/B0DYDGF3N6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**374 rev9mo ago](https://www.amazon.com/dp/B0DCCJKCGD) [**GELLEN Dark Red Nail Polish Set Deep Burgundy Wine Cherry Blood Red 6 Colors Fall Winter Quick Air Dry Regular Nail Polish for Women Gifts DIY Art Nails Home Salon Not UV Gel Hema Free Non-toxic**GELLEN**$10.04**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N5J834) [**OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.38**503 rev1y ago](https://www.amazon.com/dp/B0FDW7VVTX) [**OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.98**1,330 rev1y ago](https://www.amazon.com/dp/B0DYDGF3N6) [**AZUREBEAUTY Dark Red Nail Polish Quick Dry Strengthening Formula 10ml Natural Nail Treatment DIY Salon at Home Women Gifts**AZUREBEAUTY**$6.02**2,546 rev1y ago](https://www.amazon.com/dp/B0DXV2QKTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**4.4★**▲ 515%**](https://www.amazon.com/dp/B0DDZC7KVB) [**OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$12.01**4.6★**▲ 243%**](https://www.amazon.com/dp/B000E34464) [**OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.38**3.9★**▲ 157%**](https://www.amazon.com/dp/B0FDW7VVTX) [**L.A. COLORS Color Craze Nail Polish Hot Blooded CNP406**L.A. COLORS**$1.07**4.4★**▲ 93%**](https://www.amazon.com/dp/B005QBQ6T2) [**AZUREBEAUTY Dark Red Nail Polish Quick Dry Strengthening Formula 10ml Natural Nail Treatment DIY Salon at Home Women Gifts**AZUREBEAUTY**$6.02**4.2★**▲ 53%**](https://www.amazon.com/dp/B0DXV2QKTY)
**~~View all trending →~~**
## **What buyers say about dark red nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**59%
*“Rich color”*
**Quality-Overall**7%
*“Really good nail polish”*
**Value For Money**3%
*“Worth for money”*
**Durability**3%
*“Its very durable”*
**Stitch/Finish/Polish**3%
*“Beautiful finish”*
**Moist/Dry**2%
*“Dries well too”*
**Advertised Vs Actual Product**2%
*“As described”*
**Coverage**2%
*“Good coverage”*
**Ease Of Application**2%
*“Easy to apply”*
**Brightness/Shine/Glow**1%
*“Very shine”*
### **What buyers complain about **
**Color**27%
*“Very dark”*
**Moist/Dry**12%
*“Doesn't dry”*
**Quality-Overall**9%
*“Bad quality”*
**Thickness**6%
*“I wish the brush could be thicker as it is very thin”*
**Advertised Vs Actual Product**6%
*“It does not look like the picture”*
**Durability**5%
*“it falls apart the same day”*
**Paint Quality**2%
*“when painted on 1/2/3 coats it has a very brown undertone”*
**Value For Money**2%
*“not worth the money”*
**Adhesion/Stickiness**2%
*“it's very sticky”*
**Smell**2%
*“the odor is so intense”*
### **Top return reasons **
**Color**53%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Quality-Overall**4%
**Moist/Dry**4%
**Thickness**3%
**Paint Quality**2%
**Leak-Proof**2%
**Value For Money**2%
**Smell**1%
## **Common questions**
- **Is dark red nail polish profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dark red nail polish niche?**
- 14 brands and 64 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in dark red nail polish?**
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.9%.
- **When does demand for dark red nail polish peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the dark red nail polish niche?**
- Listings span $1.07–$23.76; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 30,135 reviews — the moat a new listing must climb.
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