---
title: "Dark Red Lipstick — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dark-red-lipstick"
last_updated: "2026-08-10T08:18:34.578Z"
locale: en
meta:
description: "Niche score 49/100 · $154K/yr market · 451K searches/yr · $7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $154K/yr market · 451K searches/yr · $7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Red Lipstick — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **dark red lipstick**
**Skip it**
A deep review moat (29,513 avg reviews) — this niche doesn't clear our bar today.
Market size 33Growth 17Conversion 53Competition 72Returns 95Price range 30Avg price 22Brand share 51Review moat 11Quality gap 77
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$154K**
$154K/yr · 451K searches
**Price range**
**Okay****$1.15–$20.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$7.89**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****29,512.92**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark red lipstick is a $154K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark red lipstick market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$158K–$197K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**23%**
- wet n wild25% - MAYBELLINE24% - evpct13% - REVLON9% - MAKI YIKA3% - e.l.f.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dark-red-lipstick/trend)
## **Top dark red lipstick search terms**
- **dark red lipstick**122K/yr-20.4%3.5% conv. - **burgundy lipstick**80K/yr-17.5%4.4% conv. - **dark lipstick**55K/yr-14.9%3.0% conv. - **maroon lipstick**28K/yr-1.6%3.4% conv. - **deep red lipstick**33K/yr-20.3%2.7% conv. - **lipstick for black women**19K/yr-8.6%1.3% conv. - **blood red lipstick**18K/yr-3.4%1.6% conv. - **dark red matte lipstick**10K/yr-27.1%2.9% conv. - **dark plum lipstick**8K/yr+4.1%2.1% conv. - **burgundy matte lipstick**9K/yr-19.9%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dark-red-lipstick/search-terms)
## **Top dark red lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$19K16%$25K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Black Orchid**wet n wild**$1.77**4.3★64,471 rev](https://www.amazon.com/dp/B00YFPYLQU) [2**Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Divine Wine 1 Count**MAYBELLINE**$5.97**4.5★51,036 rev](https://www.amazon.com/dp/B00OLPDKB6) [3**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Composer Cherry Brown 1 Count Packaging May Vary**MAYBELLINE**$8.37**4.4★190,208 rev](https://www.amazon.com/dp/B07GX7ZG4S) [4**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 777 Vampire Love 0.15 oz**REVLON**$6.37**4.6★41,262 rev](https://www.amazon.com/dp/B07XTRWYV9) [5**evpct 3Pcs Dark Red Deep Red Oxblood Red Matte Liquid Lipstick Lip Stain Sets for Women Matte+Lipstick Long Lasting Permanent 24 hr Hours Magic Lipstick 24 Hours original Waterproof 26**evpct**$7.94**4.0★9,524 rev](https://www.amazon.com/dp/B0DPG8RNN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**Goth Lip Gloss Highly Pigmented Matte Burgundy Dark Lipstick with Shimmer Silky Long Lasting Goth Makeup Shiny Lip Stain for Women Moisturizing Lipstick for Daily Halloween Vampire Witch Theater**BEUSELF**$9.83**83 rev10mo ago](https://www.amazon.com/dp/B0FPFZQZTJ) [**Depuplum Red Matte Lipstick Glitter Black Lipstick for Women One Stroke Two Tone**Depuplum**$9.56**371 rev11mo ago](https://www.amazon.com/dp/B0FMR3QRM8) [**IATMOMOD Maroon Red Matte Lipstick for Women Mature Long Lasting Waterproof Transfer-Proof Vegan Lip Bar 24 Hours Moisturizing Natural Lip Stain All-Day Lip Color M07#**IATMOMOD**$7.29**269 rev1y ago](https://www.amazon.com/dp/B0F8J3YG6V) [**MAKI YIKA Burgundy Red Lipstick for Women Colorstay Long Lasting Lipsticks**MAKI YIKA**$9.88**5,716 rev1y ago](https://www.amazon.com/dp/B0DPRW27FP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 235%**](https://www.amazon.com/dp/B0FTT9WMD9) [**Goth Lip Gloss Highly Pigmented Matte Burgundy Dark Lipstick with Shimmer Silky Long Lasting Goth Makeup Shiny Lip Stain for Women Moisturizing Lipstick for Daily Halloween Vampire Witch Theater**BEUSELF**$9.83**3.8★**▲ 179%**](https://www.amazon.com/dp/B0FPFZQZTJ) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 477 Black Cherry 0.15 oz**REVLON**$6.67**4.6★**▲ 146%**](https://www.amazon.com/dp/B000H3EPSS) [**Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Divine Wine 1 Count**MAYBELLINE**$5.97**4.5★**▲ 88%**](https://www.amazon.com/dp/B00OLPDKB6) [**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Wine**wet n wild**$1.34**4.3★**▲ 63%**](https://www.amazon.com/dp/B00YFPZL4Q)
**~~View all trending →~~**
## **What buyers say about dark red lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“color is accurate”*
**Moist/Dry**7%
*“Very hydrating”*
**Soft Feel**6%
*“Love the smoothness”*
**Value For Money**6%
*“Best money ever spent”*
**Quality-Overall**6%
*“High quality lipstick”*
**Durability**2%
*“Stays on”*
**Ease Of Application**2%
*“feels nice when applied”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
**Brightness/Shine/Glow**1%
*“Perfect Shine”*
**Smell**1%
*“It doesn't smell like anything so that's amazing”*
### **What buyers complain about **
**Color**25%
*“Not Red”*
**Durability**10%
*“Breaks off easily”*
**Moist/Dry**8%
*“doesn't moisturize”*
**Smell**5%
*“Mine had a terrible chemical smell”*
**Value For Money**5%
*“Kind of expensive”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Quality-Overall**3%
*“Poor quality control”*
**Adhesion/Stickiness**2%
*“Slides on with no stickiness”*
**Smudge Resistance**2%
*“not smudge proof”*
**Product Condition**2%
*“it had obviously been used”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**10%
**Smell**4%
**Product Condition**4%
**Moist/Dry**4%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Quality-Overall**2%
## **Common questions**
- **Is dark red lipstick profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dark red lipstick niche?**
- 20 brands and 115 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in dark red lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- **When does demand for dark red lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dark red lipstick niche?**
- Listings span $1.15–$20.86; the average listing price is $7.89 (sweet spot $15–$100). The average incumbent carries 29,513 reviews — the moat a new listing must climb.
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