---
title: "Search terms — dark brown henna - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dark-brown-henna/search-terms"
last_updated: "2026-08-10T21:29:45.594Z"
locale: en
meta:
  description: "Niche score 57/100 · $44K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $44K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dark brown henna - Flapen"
---

# **dark brown henna**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 47Conversion 69Competition 78Returns 95Price range 28Avg price 40Brand share 59Review moat 43Quality gap 84

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+17.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,166.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.86**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.08–$18.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$44K**

$44K/yr · 64K searches

## Search terms