---
title: "Dark Blonde Hair Dye — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dark-blonde-hair-dye"
last_updated: "2026-08-10T22:11:11.194Z"
locale: en
meta:
description: "Niche score 51/100 · $152K/yr market · 239K searches/yr. A deep review moat (19,461 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $152K/yr market · 239K searches/yr. A deep review moat (19,461 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dark Blonde Hair Dye — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **dark blonde hair dye**
**Worth a look**
Shows low returns (0.4%), but a deep review moat (19,461 avg reviews) keeps it on the watch list.
Market size 32Growth 28Conversion 53Competition 71Returns 98Price range 63Avg price 73Brand share 28Review moat 17Quality gap 58
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.73**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.83–$32.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$152K**
$152K/yr · 239K searches
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****19,461.24**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark blonde hair dye is a $152K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark blonde hair dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**633**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**8%**
- L'Oreal Paris44% - Clairol21% - REVLON10% - Garnier8% - Madison Reed5% - COLORCHARM4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
7K5KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dark-blonde-hair-dye/trend)
## **Top dark blonde hair dye search terms**
- **dark blonde hair dye**116K/yr+5.6%3.5% conv. - **dirty blonde hair dye**31K/yr+7.7%2.0% conv. - **dark blonde hair color**24K/yr-10.4%3.0% conv. - **dark blonde**10K/yr+2.5%1.8% conv. - **hair dye dark blonde**8K/yr+3.7%4.1% conv. - **hair color dark blonde**5K/yr+14.3%4.9% conv. - **blonde brown hair dye**5K/yr+21.1%0.8% conv. - **loreal hair color 7**5K/yr-9.3%10.5% conv. - **loreal dark blonde hair color**5K/yr-8.1%10.7% conv. - **tinte rubio oscuro**4K/yr-10.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dark-blonde-hair-dye/search-terms)
## **Top dark blonde hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit**L'Oreal Paris**$12.40**4.5★56,448 rev](https://www.amazon.com/dp/B004C0LX6O) [2**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit**L'Oreal Paris**$12.51**4.5★56,448 rev](https://www.amazon.com/dp/B000KOUGJ6) [3**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit**L'Oreal Paris**$10.43**4.1★2,807 rev](https://www.amazon.com/dp/B000KOU7FE) [4**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 7 Dark Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.11**4.6★61,919 rev](https://www.amazon.com/dp/B000VWKILI) [5**Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 7 Dark Blonde 4.5 fl oz**REVLON**$5.01**4.4★2,707 rev](https://www.amazon.com/dp/B0CL579QGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Keratin Blonde Hair Dye 7.0 Dark Blonde Professional Quality Permanent Hair Color Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.84**58 rev7mo ago](https://www.amazon.com/dp/B0G3143D7P) [**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**856 rev1y ago](https://www.amazon.com/dp/B0DW5PF74D) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTXRYNM) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1**Clairol**$11.53**2,621 rev1y ago](https://www.amazon.com/dp/B0DP1LGKZ6) [**LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 7N Natural Dark Blonde 1 Hair Dye Kit**L'Oreal Paris**$13.53**2,995 rev2y ago](https://www.amazon.com/dp/B0CLBNJWFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3**Clairol**$23.19**4.4★**▲ 111%**](https://www.amazon.com/dp/B07L1NL89T) [**Schwarzkopf Keratin Blonde Hair Dye 7.0 Dark Blonde Professional Quality Permanent Hair Color Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.84**4.3★**▲ 63%**](https://www.amazon.com/dp/B0G3143D7P) [**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit**L'Oreal Paris**$12.40**4.5★**▲ 62%**](https://www.amazon.com/dp/B004C0LX6O) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**4.6★**▲ 44%**](https://www.amazon.com/dp/B0DNTXRYNM) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6A Light Ash Brown 1 Kit (Pack of 2) (Packaging May Vary)**L'Oreal Paris**$22.51**4.6★**▲ 42%**](https://www.amazon.com/dp/B07D9SRNF4)
**~~View all trending →~~**
## **What buyers say about dark blonde hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Lovely shade”*
**Quality-Overall**11%
*“Good quality”*
**Suitability Colored Hair**7%
*“My favorite hair color”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Definitely worth the price”*
**Soft Feel**5%
*“My hair always feels soft”*
**Ease Of Application**4%
*“It applied evenly”*
**Smell**3%
*“No awful smell”*
**Coverage**3%
*“Good coverage”*
**Hair Styling**2%
*“gave My Hair some Great Highlight's”*
### **What buyers complain about **
**Color**36%
*“Color is not accurate”*
**Suitability Colored Hair**19%
*“Terrible hair color”*
**Functionality-Overall**6%
*“no results”*
**Value For Money**4%
*“price has doubled”*
**Coverage**3%
*“then again nothing gives me 100% coverage this point”*
**Smell**2%
*“I didnt care for the smell of the hair mask”*
**Hair Related**2%
*“Burned hair”*
**Damage/Burn Hair**2%
*“it seemed to dry out my hair rather than nourish it”*
**Allergies**2%
*“Caused scalp irritation”*
**Suitability Short Hair**1%
*“My only complaint was not enough to do thick short hair”*
### **Top return reasons **
**Color**44%
**Suitability Colored Hair**27%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Leak-Proof**3%
**Value For Money**3%
**Product Condition**2%
**Weight Light**1%
**Damage/Burn Hair**1%
**Suitability Short Hair**1%
## **Common questions**
- **Is dark blonde hair dye profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dark blonde hair dye niche?**
- 11 brands and 633 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in dark blonde hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- **When does demand for dark blonde hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dark blonde hair dye niche?**
- Listings span $4.83–$32.15; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 19,461 reviews — the moat a new listing must climb.
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