---
title: "Dark Ash Blonde Hair Color — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dark-ash-blonde-hair-color"
last_updated: "2026-08-10T16:47:57.841Z"
locale: en
meta:
description: "Niche score 44/100 · $69K/yr market · 134K searches/yr · $12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $69K/yr market · 134K searches/yr · $12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Ash Blonde Hair Color — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **dark ash blonde hair color**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 25Conversion 51Competition 57Returns 97Price range 63Avg price 55Brand share 18Review moat 17Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.01–$32.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$69K**
$69K/yr · 134K searches
**Review moat**
**Bad****19,171.19**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark ash blonde hair color is a $69K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark ash blonde hair color market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**3%**
- L'Oreal Paris41% - COLORCHARM19% - Clairol18% - REVLON10% - Naturtint4% - AGE beautiful4% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — +0.1% search growth over the last 90 days.
18K13KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dark-ash-blonde-hair-color/trend)
## **Top dark ash blonde hair color search terms**
- **dark ash blonde hair dye**51K/yr+5.6%3.8% conv. - **dark ash blonde**15K/yr-1.2%3.0% conv. - **7a hair color**9K/yr+22.0%7.6% conv. - **dark ash blonde hair color**20K/yr-34.9%3.5% conv. - **medium ash blonde**7K/yr+25.7%2.5% conv. - **rubio oscuro cenizo**5K/yr-4.4%1.5% conv. - **rubio cenizo oscuro**4K/yr-7.9%1.7% conv. - **ash blonde hair**4K/yr+12.3%0.3% conv. - **loreal ash blonde**3K/yr+7.7%2.8% conv. - **loreal light ash blonde hair color**4K/yr-35.9%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dark-ash-blonde-hair-color/search-terms)
## **Top dark ash blonde hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit**L'Oreal Paris**$12.51**4.5★56,448 rev](https://www.amazon.com/dp/B000KOUGJ6) [2**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**4.5★856 rev](https://www.amazon.com/dp/B0DW5PF74D) [3**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**4.6★2,573 rev](https://www.amazon.com/dp/B0DNTXRYNM) [4**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit**L'Oreal Paris**$10.43**4.1★2,807 rev](https://www.amazon.com/dp/B000KOU7FE) [5**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1**Clairol**$11.53**4.0★2,621 rev](https://www.amazon.com/dp/B0DP1LGKZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**856 rev1y ago](https://www.amazon.com/dp/B0DW5PF74D) [**COLORCHARM Permanent Cream Hair Color 6A Dark Ash Blonde 2 oz.**COLORCHARM**$9.11**856 rev1y ago](https://www.amazon.com/dp/B0DW55VLFB) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTXRYNM) [**XMONDO Color Dark Ash Blonde Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz**XMONDO**$29.71**1,812 rev1y ago](https://www.amazon.com/dp/B0DRPTT55L) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1**Clairol**$11.53**2,621 rev1y ago](https://www.amazon.com/dp/B0DP1LGKZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$8.66**4.6★**▲ 187%**](https://www.amazon.com/dp/B000YJR5DM) [**Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3**Clairol**$23.19**4.4★**▲ 71%**](https://www.amazon.com/dp/B07L1NL89T) [**Clairol Nicen Easy Permanent Hair Dye 7A/7C Dark Cool Blonde | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.56**4.4★**▲ 42%**](https://www.amazon.com/dp/B07CF3CV2Q) [**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit**L'Oreal Paris**$12.56**4.5★**▲ 40%**](https://www.amazon.com/dp/B00006JN4L) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 7 Dark Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.11**4.6★**▲ 32%**](https://www.amazon.com/dp/B000VWKILI)
**~~View all trending →~~**
## **Common questions**
- **Is dark ash blonde hair color profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 26 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dark ash blonde hair color niche?**
- 8 brands and 91 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the dark ash blonde hair color niche?**
- Listings span $5.01–$32.15; the average listing price is $12.63 (sweet spot $15–$100). The average incumbent carries 19,171 reviews — the moat a new listing must climb.
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