---
title: "Trend — dandruff treatment - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dandruff-treatment/trend"
last_updated: "2026-08-10T18:29:51.079Z"
locale: en
meta:
  description: "Niche score 61/100 · $890K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $890K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dandruff treatment - Flapen"
---

# **dandruff treatment**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 20Conversion 76Competition 65Returns 98Price range 73Avg price 71Brand share 67Review moat 23Quality gap 43

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$890K**

$890K/yr · 859K searches

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.12–$44.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,911.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

## Trend