---
title: "Dae Mirage Mist Leave in — $291K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dae-mirage-mist-leave-in"
last_updated: "2026-08-10T15:51:38.498Z"
locale: en
meta:
description: "Niche score 56/100 · $291K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $291K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dae Mirage Mist Leave in — $291K/yr Amazon US Niche (2026) - Flapen"
---
# **dae mirage mist leave in**
**Worth a look**
Shows a sweet-spot price point ($34.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 50Conversion 89Competition 14Returns 94Price range 95Avg price 95Brand share 0Review moat 69Quality gap 72
**Avg price**
**Incredible****$34.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.43–$62.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****748.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$291K**
$291K/yr · 81K searches
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dae mirage mist leave in is a $291K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dae mirage mist leave in market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$273K–$341K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#450**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- DAE98% - OUAI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +20.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dae-mirage-mist-leave-in/trend)
## **Top dae mirage mist leave in search terms**
- **dae shampoo**33K/yr+17.0%12.0% conv. - **dae shampoo and conditioner**29K/yr+19.1%8.2% conv. - **dae shampoo and conditioner set**6K/yr+57.8%5.6% conv. - **dae wave spray**7K/yr+11.4%12.3% conv. - **dae hibiscus wave spray**4K/yr+13.6%12.7% conv. - **dae leave in conditioner spray**2K/yr+14.0%14.3% conv. - **dae mirage mist leave in**163/yr+135.7%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dae-mirage-mist-leave-in/search-terms)
## **Top dae mirage mist leave in products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DAE Signature Duo Set (Shampoo & Conditioner)**DAE**$51.60**4.3★167 rev](https://www.amazon.com/dp/B0CYNPG1CR) [2**DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (10 oz.)**DAE**$25.77**4.4★523 rev](https://www.amazon.com/dp/B09J1KZMK7) [3**DAE Hibiscus Wave Spray - Enhances Texture Adds Volume & Hydrates (5 oz)**DAE**$28.41**4.2★286 rev](https://www.amazon.com/dp/B0CBQPL28C) [4**DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)**DAE**$62.48**4.4★22 rev](https://www.amazon.com/dp/B0C7WN6WHK) [5**DAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)**DAE**$36.91**4.6★432 rev](https://www.amazon.com/dp/B0GR7D4VDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)**DAE**$36.91**432 rev4mo ago](https://www.amazon.com/dp/B0GR7D4VDD) [**DAE Desert Detox Clarifying Shampoo Full Size (10oz)**DAE**$25.46**65 rev1y ago](https://www.amazon.com/dp/B0F5RL77DW) [**OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)**OUAI**$15.65**5,710 rev1y ago](https://www.amazon.com/dp/B0DSWK8PV5) [**DAE Mirage Mist Leave-In Conditioner - Detangles Conditions & Heat Protection (5 Oz.)**DAE**$27.66**283 rev1y ago](https://www.amazon.com/dp/B0D9379SBP) [**DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)**DAE**$62.48**22 rev1y ago](https://www.amazon.com/dp/B0C7WN6WHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)**DAE**$36.91**4.6★**▲ 327%**](https://www.amazon.com/dp/B0GR7D4VDD) [**DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)**DAE**$62.48**4.4★**▲ 62%**](https://www.amazon.com/dp/B0C7WN6WHK) [**DAE Hibiscus Wave Spray - Enhances Texture Adds Volume & Hydrates (1.7 oz)**DAE**$15.43**4.2★**▲ 54%**](https://www.amazon.com/dp/B0CBQQGM14) [**DAE Shine Bright Set (Signature Shampoo Signature Conditioner & Stargloss Treatment)**DAE**$60.24**4.0★**▲ 43%**](https://www.amazon.com/dp/B0CJ3CKJYL) [**OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)**OUAI**$15.65**4.3★**▲ 39%**](https://www.amazon.com/dp/B0DSWK8PV5)
**~~View all trending →~~**
## **What buyers say about dae mirage mist leave in**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Great scent”*
**Soft Feel**6%
*“My hair is so soft”*
**Suitability Wavy Hair**5%
*“Its the perfect product for people who have fine, wavy hair”*
**Quality-Overall**5%
*“love the quality”*
**Hair Styling**5%
*“gives you the most natural beautiful bouncy curls”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Suitability Straight Hair**3%
*“This products works well with my fine hair”*
**Efficiency**3%
*“Effective”*
**Moist/Dry**2%
*“I have not noticed any drying effect”*
**Texture/Consistency-Overall**2%
*“its a good texture spray”*
### **What buyers complain about **
**Smell**22%
*“the scent is OVERPOWERING”*
**Value For Money**6%
*“But I dont like the price point”*
**Hair Related**5%
*“I dont like spending too much on hair care products”*
**Adhesion/Stickiness**4%
*“It can be sticky initially”*
**Leak-Proof**4%
*“this is continuously leaking in my bag”*
**Moist/Dry**4%
*“make it dry”*
**Oily/Greasy**3%
*“It will leave your hair a little greasy if too much is used”*
**Thickness**3%
*“item is too thick to be considered as hair spray”*
**Suitability Wavy Hair**3%
*“I cannot get it to work well for waves”*
**Quality-Overall**2%
*“not nearly as well as another product”*
### **Top return reasons **
**Smell**36%
**Functionality-Overall**9%
**Suitability Short Hair**7%
**Advertised Vs Actual Product**7%
**Texture/Consistency-Overall**6%
**Adhesion/Stickiness**5%
**Leak-Proof**4%
**Product Condition**3%
**Size-Overall**3%
**Suitability Straight Hair**3%
## **Common questions**
- **Is dae mirage mist leave in profitable to sell on Amazon United States?**
- The niche generates $291K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dae mirage mist leave in niche?**
- 2 brands and 3 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dae mirage mist leave in?**
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 1.1%.
- **When does demand for dae mirage mist leave in peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dae mirage mist leave in niche?**
- Listings span $15.43–$62.48; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.
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