---
title: "D Lead — $262K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/d-lead"
last_updated: "2026-08-10T17:54:06.620Z"
locale: en
meta:
description: "Niche score 50/100 · $262K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $262K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "D Lead — $262K/yr Amazon US Niche (2026) - Flapen"
---
# **d lead**
**Worth a look**
Shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 48Growth 24Conversion 98Competition 34Returns 97Price range 86Avg price 95Brand share 0Review moat 75Quality gap 18
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.79–$62.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****509.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$262K**
$262K/yr · 66K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, d lead is a $262K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **d lead market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$236K–$295K**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#1,080**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- D-Lead62% - ESCA Tech38%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/d-lead/trend)
## **Top d lead search terms**
- **d-lead**14K/yr-4.9%11.4% conv. - **d lead**12K/yr+3.9%14.8% conv. - **d lead soap**10K/yr+3.2%19.0% conv. - **lead soap**6K/yr-8.9%16.6% conv. - **esca tech**6K/yr-4.8%7.6% conv. - **dlead**4K/yr+8.8%16.2% conv. - **delead**4K/yr+59.2%8.6% conv. - **delead soap**4K/yr-13.9%23.4% conv. - **dlead soap**3K/yr+3.0%22.5% conv. - **d-lead soap**3K/yr-33.6%18.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/d-lead/search-terms)
## **Top d lead products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$79K40%$105K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**D-Lead Hand Soap 8 Ounce Bottle 4222ES-008**D-Lead**$8.79**4.8★1,330 rev](https://www.amazon.com/dp/B00EV8NAX6) [2**D-Lead D-Wipe Disposable Towels - 150 towels Per Container WT-151**ESCA Tech**$22.74**4.7★1,630 rev](https://www.amazon.com/dp/B07CF77Q3N) [3**D-Lead Hand Soap (32 oz)**D-Lead**$16.98**4.8★1,330 rev](https://www.amazon.com/dp/B07JQ3XJJD) [4**ESCA TECH INC D-Lead Lead Remover Wipes 40 Count Canister**ESCA Tech**$12.09**4.8★1,017 rev](https://www.amazon.com/dp/B01633BXLM) [5**D-Lead Deluxe Whole Body Wash & Shampoo (8 oz) 4224ES-008**D-Lead**$9.51**4.6★153 rev](https://www.amazon.com/dp/B07K7Y2VC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESCA TECH Liquid Laundry Detergent 1 Gallon Unscented Fragrance Free Removes Lead & Metal Dust Hard Water**ESCA Tech**$35.34**15 rev2y ago](https://www.amazon.com/dp/B0CMDJKRRZ) [**D-Lead Hand & Body Soap Dye & Fragrance-Free 1 Gallon 4221ES-001**D-Lead**$35.71**191 rev5y ago](https://www.amazon.com/dp/B08L6WRLDL) [**D-Lead Hand & Body Soap Dye & Fragrance-Free 8 oz 4221ES-008**D-Lead**$13.68**191 rev6y ago](https://www.amazon.com/dp/B08CVWWBFD) [**D-Lead Surface Cleaner Concentrate (1 Gallon) 330PD-001**ESCA Tech**$35.75**73 rev7y ago](https://www.amazon.com/dp/B07KFMYYLJ) [**D-Lead Deluxe Whole Body Wash & Shampoo (8 oz) 4224ES-008**D-Lead**$9.51**153 rev7y ago](https://www.amazon.com/dp/B07K7Y2VC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**D-Lead Abrasive Hand Soap 4229ES-008 (8 oz)**ESCA Tech**$10.02**4.8★**▲ 69%**](https://www.amazon.com/dp/B07JL9LCSH) [**ESCA TECH Liquid Laundry Detergent 1 Gallon Unscented Fragrance Free Removes Lead & Metal Dust Hard Water**ESCA Tech**$35.34**4.8★**▲ 48%**](https://www.amazon.com/dp/B0CMDJKRRZ) [**D-Lead Hand Soap (32 oz)**D-Lead**$16.98**4.8★**▲ 31%**](https://www.amazon.com/dp/B07JQ3XJJD) [**D-Lead Hand & Body Soap Dye & Fragrance-Free 8 oz 4221ES-008**D-Lead**$13.68**4.8★**▲ 26%**](https://www.amazon.com/dp/B08CVWWBFD) [**ESCA TECH INC D-Lead Lead Remover Wipes 40 Count Canister**ESCA Tech**$12.09**4.8★**▲ 22%**](https://www.amazon.com/dp/B01633BXLM)
**~~View all trending →~~**
## **What buyers say about d lead**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**26%
*“Great for cleaning hands”*
**Efficiency**17%
*“Works great”*
**Quality-Overall**11%
*“Great product, fits in the range bag and super easy to use”*
**Smell**10%
*“As advertised I like this soap and good scent”*
**Value For Money**6%
*“Economical bulk container”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Gets the job done”*
**Safe To Use**4%
*“Makes your hands feel safe”*
**Cleansing**3%
*“this product seems to really clean the residue on our hands”*
**Durability**2%
*“They're durable, enough to wipe two hands each, and effective for days where there's no running water to run d-lead soap”*
### **What buyers complain about **
**Ease Of Cleaning**25%
*“Can not pull out towels”*
**Unsustainable Design**13%
*“The container is poorly constructed”*
**Ease Of Use**8%
*“Only problem I have is the seal to open it is such a pain to get off”*
**Smell**6%
*“I can tell because with this stuff I cannot smell anything after using it”*
### **Top return reasons **
**Leak-Proof**23%
**Compatibility-Overall**12%
**Moist/Dry**8%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Ease Of Cleaning**5%
**Functionality-Overall**5%
**Smell**4%
**Safety Standards**4%
**Product Condition**3%
## **Common questions**
- **Is d lead profitable to sell on Amazon United States?**
- The niche generates $262K/yr across 17 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the d lead niche?**
- 2 brands and 51 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in d lead?**
- Top complaints mined from reviews: Ease Of Cleaning, Unsustainable Design, Ease Of Use. The return rate is 0.5%.
- **When does demand for d lead peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the d lead niche?**
- Listings span $8.79–$62.45; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.
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