---
title: "Cushion Foundation — $394K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cushion-foundation"
last_updated: "2026-08-10T10:54:07.155Z"
locale: en
meta:
description: "Niche score 44/100 · $394K/yr market · 2.0M searches/yr · $18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $394K/yr market · 2.0M searches/yr · $18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cushion Foundation — $394K/yr Amazon US Niche (2026) - Flapen"
---
# **cushion foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 24Conversion 13Competition 56Returns 35Price range 79Avg price 84Brand share 0Review moat 44Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.00–$27.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$394K**
$394K/yr · 2.0M searches
**Review moat**
**Okay****2,131.34**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cushion foundation is a $394K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushion foundation market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$375K–$469K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**0%**
- TIRTIR74% - CLIO PROFESSIONAL14% - MISSHA6% - JUNG SAEM MOOL5% - Espoir1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cushion-foundation/trend)
## **Top cushion foundation search terms**
- **cushion foundation**481K/yr+8.0%0.4% conv. - **tirtir cushion foundation**597K/yr-24.6%1.0% conv. - **tirtir foundation**154K/yr-15.3%0.9% conv. - **tirtir mask fit red cushion foundation**48K/yr+279.9%1.7% conv. - **clio cushion foundation**124K/yr-4.9%1.3% conv. - **tir tir foundation**176K/yr-30.4%0.9% conv. - **korean cushion foundation**102K/yr-7.1%0.3% conv. - **tir tir cushion foundation**72K/yr+0.1%1.0% conv. - **cushion makeup**36K/yr+10.0%0.3% conv. - **foundation cushion**25K/yr+4.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cushion-foundation/search-terms)
## **Top cushion foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$20K10%$39K15%$59K20%$79K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.63 Fl Oz)**TIRTIR**$19.29**4.3★7,800 rev](https://www.amazon.com/dp/B09LCMQM44) [2![[*Mini Size*] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)](https://m.media-amazon.com/images/I/41tPHI0btuL.jpg)**\[*Mini Size*\] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)**TIRTIR**$13.30**4.0★3,529 rev](https://www.amazon.com/dp/B0B87B35MM) [3**TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#23N Sand 0.63 Fl Oz)**TIRTIR**$18.86**4.2★3,657 rev](https://www.amazon.com/dp/B09LCH86FM) [4**TIRTIR Mask Fit Ai Filter Cushion Foundation | AI-Like Semi-Matte Finish - Up to 72-Hour Medium to Full Coverage Korean BB Cushion Make up Beauty #21N Ivory 0.63 Fl Oz**TIRTIR**$19.07**4.0★374 rev](https://www.amazon.com/dp/B0DW47F2PC) [5![CLIO Kill Cover Mesh Glow Cushion Foundation ([Refill Included] 15g*2 23N GINGER) Glass Skin Long-Lasting Lightweight Buildable Coverage Glowy Skin Makeup](https://m.media-amazon.com/images/I/41JM0DGaIJL.jpg)**CLIO Kill Cover Mesh Glow Cushion Foundation (\[Refill Included\] 15g*2 23N GINGER) Glass Skin Long-Lasting Lightweight Buildable Coverage Glowy Skin Makeup**CLIO PROFESSIONAL**$25.54**4.4★192 rev](https://www.amazon.com/dp/B0CY89RKGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (23N GINGER)**CLIO PROFESSIONAL**$21.77**52 rev9mo ago](https://www.amazon.com/dp/B0FT28XK4D) [**CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)**CLIO PROFESSIONAL**$21.86**41 rev9mo ago](https://www.amazon.com/dp/B0FT28XTZ1) [**CLIO Kill Cover Founwear Cushion Foundation Flawless Full Coverage with Matte Finish Covering Pigmentation and Blemish for Sensitive Skin Creamy Lightweight Texture Korean Cushion (23N GINGER)**CLIO PROFESSIONAL**$21.17**76 rev9mo ago](https://www.amazon.com/dp/B0FT25W1L6) [**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Mini 0.17 Fl Oz) 19N N-Light**JUNG SAEM MOOL**$12.46**3,538 rev10mo ago](https://www.amazon.com/dp/B0FP3R71V9) [**TIRTIR Mask Fit Ai Filter Cushion Foundation | AI-Like Semi-Matte Finish - Up to 72-Hour Medium to Full Coverage Korean BB Cushion Make up Beauty #24W Soft Beige 0.63 Fl Oz**TIRTIR**$19.40**155 rev1y ago](https://www.amazon.com/dp/B0FH649W1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium**JUNG SAEM MOOL**$27.17**4.2★**▲ 244%**](https://www.amazon.com/dp/B0FBX37X5K) [**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Mini 0.17 Fl Oz) 19N N-Light**JUNG SAEM MOOL**$12.46**4.2★**▲ 226%**](https://www.amazon.com/dp/B0FP3R71V9) [**CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)**CLIO PROFESSIONAL**$21.86**4.3★**▲ 146%**](https://www.amazon.com/dp/B0FT28XTZ1) [![[*Mini Size*] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)](https://m.media-amazon.com/images/I/41tPHI0btuL.jpg)**\[*Mini Size*\] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)**TIRTIR**$13.30**4.0★**▲ 136%**](https://www.amazon.com/dp/B0B87B35MM) [**CLIO Kill Cover Founwear Cushion Foundation Flawless Full Coverage with Matte Finish Covering Pigmentation and Blemish for Sensitive Skin Creamy Lightweight Texture Korean Cushion (23N GINGER)**CLIO PROFESSIONAL**$21.17**4.2★**▲ 127%**](https://www.amazon.com/dp/B0FT25W1L6)
**~~View all trending →~~**
## **What buyers say about cushion foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**17%
*“Full coverage”*
**Suitability Combination Skin**10%
*“It also works well with my combination skin”*
**Quality-Overall**10%
*“Excellent product”*
**Color**7%
*“Good color”*
**Value For Money**6%
*“save money”*
**Moist/Dry**4%
*“the moisturizing effect is also very good”*
**Soft Feel**4%
*“My skin feels smooth”*
**Weight Light**4%
*“and lightweight”*
**Ease Of Application**4%
*“It applies quickly”*
**Brightness/Shine/Glow**3%
*“Gives the best glow”*
### **What buyers complain about **
**Color**14%
*“colors are off”*
**Moist/Dry**7%
*“I feel like it lacks a bit of hydration”*
**Smell**7%
*“not fragrance free”*
**Suitability Dry Skin**4%
*“it seems to accentuate my dry skin”*
**Suitability Oily Skin**4%
*“Not good for oily skin”*
**Durability**4%
*“breaks down unevenly over time”*
**Functionality-Overall**4%
*“Its no different than any other setting spray”*
**Coverage**4%
*“Was not impressed with the coverage”*
**Product Condition**3%
*“Received a used one”*
**Value For Money**3%
*“Not the best value for the price”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**14%
**Functionality-Overall**5%
**Product Condition**4%
**Moist/Dry**3%
**Coverage**3%
**Weight Light**2%
**Value For Money**2%
**Texture/Consistency-Overall**2%
**Size-Overall**2%
## **Common questions**
- **Is cushion foundation profitable to sell on Amazon United States?**
- The niche generates $394K/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cushion foundation niche?**
- 5 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cushion foundation?**
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 4.2%.
- **When does demand for cushion foundation peak?**
- Demand peaks in Jun–Jul–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the cushion foundation niche?**
- Listings span $12.00–$27.17; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.
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