---
title: "Cushion Foundation Case — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cushion-foundation-case"
last_updated: "2026-08-10T17:03:42.341Z"
locale: en
meta:
description: "Niche score 41/100 · $7K/yr market · 28K searches/yr · $8.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $7K/yr market · 28K searches/yr · $8.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cushion Foundation Case — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **cushion foundation case**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 36Conversion 37Competition 41Returns 44Price range 35Avg price 23Brand share 62Review moat 91Quality gap 76
**Review moat**
**Great****173.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.87–$19.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.20**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$7K**
$7K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, cushion foundation case is a $7K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushion foundation case market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$8K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**26%**
- DNHCLL25% - Patelai20% - Shiseido9% - UUYYEO7% - Onwon7% - Zopeal6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cushion-foundation-case/trend)
## **Top cushion foundation case search terms**
- **cushion foundation case**3K/yr+227.2%2.6% conv. - **empty cushion compact case**5K/yr+17.6%2.3% conv. - **cushion foundation container**10K/yr-49.0%3.1% conv. - **cushion compact empty**2K/yr+58.1%1.6% conv. - **empty cushion compact**2K/yr+40.8%2.7% conv. - **empty cushion foundation case**2K/yr-5.9%1.4% conv. - **empty cushion foundation**1K/yr+5.8%3.6% conv. - **cushion foundation empty**1K/yr-20.2%3.2% conv. - **cushion foundation compact empty**271/yr+26.2%1.2% conv. - **empty cushion foundation compact case**101/yr-18.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cushion-foundation-case/search-terms)
## **Top cushion foundation case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66420%$1K30%$2K40%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DNHCLL White Empty Luxurious Portable Air Cushion Puff Box BB Cream Container Dressing Case Powder Box with Air Cushion Sponge Powder Puff and Mirror(15ml 0.5oz)**DNHCLL**$7.67**4.3★890 rev](https://www.amazon.com/dp/B07PDMGW9Q) [2**Patelai 7 Pcs 0.5oz Silver Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box**Patelai**$7.73**4.1★351 rev](https://www.amazon.com/dp/B0964SR3SL) [3**Shiseido Empty Small Makeup Case for UV Protective Foundation**Shiseido**$7.91**4.8★62 rev](https://www.amazon.com/dp/B07Z43BH8D) [4**Patelai 7 Pcs 0.5oz Black Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box**Patelai**$7.77**4.1★351 rev](https://www.amazon.com/dp/B0FGX9L1JW) [5**Onwon 15g 0.5oz Empty Luxurious White Silver Edge Portable Air Cushion Puff Box BB Cream Container Dressing Case with Powder Puff and Mirror**Onwon**$6.22**4.3★495 rev](https://www.amazon.com/dp/B07FF82P6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9PCS 0.5oz Silver Empty Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Bb Cream Container Portable Make-Up Powder Container Case Dressing Case Powder Box**Ezymivs**$6.60**0 rev4mo ago](https://www.amazon.com/dp/B0GF11BMCF) [**8 PCS 0.5oz Empty Cushion Foundation Compact Silver Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Travel Refillable Foundation BB Cream Box**FdcZeyxior**$6.91**0 rev5mo ago](https://www.amazon.com/dp/B0GKFP39RZ) [**Qulkws 2 Pcs Loose Powder Container with Puff 15g/0.5oz Empty Cushion Foundation Compact Luxurious Cushion Foundation Box Portable DIY Makeup Powder Container with Air Sponge Mirror and Powders Puff**Qulkws**$8.29**0 rev5mo ago](https://www.amazon.com/dp/B0GK2F1MKW) [**15ml DIY Refillable Air Cushion Puff Box Empty Makeup Compact Sponge Applicator Case Mirror Portable for Foundation & Cosmetic Cream (Blue)**erioctry**$7.42**3 rev9mo ago](https://www.amazon.com/dp/B0FSR42TJ2) [**Patelai 7 Pcs 0.5oz Black Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box**Patelai**$7.77**351 rev1y ago](https://www.amazon.com/dp/B0FGX9L1JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 PCS 0.5oz Empty Cushion Foundation Compact Silver Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Travel Refillable Foundation BB Cream Box**FdcZeyxior**$6.91**0.0★**▲ 251%**](https://www.amazon.com/dp/B0GKFP39RZ) [**9PCS 0.5oz Silver Empty Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Bb Cream Container Portable Make-Up Powder Container Case Dressing Case Powder Box**Ezymivs**$6.60**0.0★**▲ 230%**](https://www.amazon.com/dp/B0GF11BMCF) [**Qulkws 2 Pcs Loose Powder Container with Puff 15g/0.5oz Empty Cushion Foundation Compact Luxurious Cushion Foundation Box Portable DIY Makeup Powder Container with Air Sponge Mirror and Powders Puff**Qulkws**$8.29**0.0★**▲ 136%**](https://www.amazon.com/dp/B0GK2F1MKW) [**Shiseido Empty Small Makeup Case for UV Protective Foundation**Shiseido**$7.91**4.8★**▲ 113%**](https://www.amazon.com/dp/B07Z43BH8D) [**15ml DIY Refillable Air Cushion Puff Box Empty Makeup Compact Sponge Applicator Case Mirror Portable for Foundation & Cosmetic Cream (Blue)**erioctry**$7.42**4.7★**▲ 85%**](https://www.amazon.com/dp/B0FSR42TJ2)
**~~View all trending →~~**
## **What buyers say about cushion foundation case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compactness**22%
*“cute compacts”*
**Ease Of Use**19%
*“Convenient”*
**Advertised Vs Actual Product**9%
*“looks as expected”*
**Quality-Overall**8%
*“It is fair”*
**Color**8%
*“Cool color”*
**Material Quality**8%
*“Nice and good quality material not cheap at all”*
**Value For Money**5%
*“Great price”*
**Ease Of Application**4%
*“Convenient application method”*
**Moist/Dry**4%
*“it surprisingly doesnt dry out like some people were talking about”*
**Durability**2%
*“But if you can live with that, it's quite stylish and very durable”*
### **What buyers complain about **
**Quality-Overall**19%
*“the puff is not so good”*
**Durability**17%
*“Broke after first trip”*
**Functionality-Overall**8%
*“They didn't work”*
**Material Quality**8%
*“It was very plastic or cheap”*
**Value For Money**8%
*“Very expensive”*
**Size-Overall**8%
*“it dont fit”*
**Compactness**6%
*“I think this is a lesser quality compact than what cosmetic companies use”*
**Ease Of Cleaning**4%
*“though it was a little messy adding it in”*
**Strength**4%
*“flimsy”*
**Ease Of Application**3%
*“the applicator sponge kinda cakes it on my face”*
### **Top return reasons **
**Size-Overall**34%
**Compactness**17%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Cushion**5%
**Color**4%
**Value For Money**3%
**Product Condition**3%
**Functionality-Overall**2%
## **Common questions**
- **Is cushion foundation case profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cushion foundation case niche?**
- 16 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in cushion foundation case?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.5%.
- **When does demand for cushion foundation case peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cushion foundation case niche?**
- Listings span $5.87–$19.96; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.
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