---
title: "Curly Gel — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curly-gel"
last_updated: "2026-08-10T20:02:43.899Z"
locale: en
meta:
description: "Niche score 58/100 · $1.2M/yr market · 1.1M searches/yr · $11.22 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.2M/yr market · 1.1M searches/yr · $11.22 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Curly Gel — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **curly gel**
**Launch it**
A $1.2M/yr market growing +9.8% this quarter with returns at 0.5% — clears our launch bar.
Market size 81Growth 37Conversion 88Competition 66Returns 97Price range 50Avg price 44Brand share 3Review moat 24Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.1M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.30–$25.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.22**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,690.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, curly gel is a $1.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly gel market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**1%**
- Marc Anthony68% - Garnier14% - Dippity Do12% - Shea Moisture3% - Umberto Giannini1% - Eco Style1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +9.8% search growth over the last 90 days.
30K20KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/curly-gel/trend)
## **Top curly gel search terms**
- **marc anthony strictly curls**355K/yr+7.4%14.8% conv. - **strictly curls**127K/yr-6.2%10.6% conv. - **dippity do hair gel**83K/yr+26.3%4.6% conv. - **garnier curly hair products**56K/yr+34.9%6.3% conv. - **curly gel**52K/yr+7.9%2.9% conv. - **wavy hair gel**39K/yr+13.0%2.2% conv. - **mark anthony strictly curls**37K/yr+34.6%13.6% conv. - **garnier fructis curl**34K/yr+36.0%7.0% conv. - **shea moisture gel**34K/yr+4.4%10.0% conv. - **strong hold gel for curly hair**27K/yr+38.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/curly-gel/search-terms)
## **Top curly gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$37K6%$73K9%$110K12%$146K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marc Anthony Curl Defining Styling Cream for Curly Hair Strictly Curls - Moisturizing Hair Defining Cream Softens & Detangles Coarse Frizzy Curls with Shea Butter - Styling Product Reduces Frizz**Marc Anthony**$8.29**4.4★24,730 rev](https://www.amazon.com/dp/B003BMM336) [2**Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine**Marc Anthony**$10.40**4.4★496 rev](https://www.amazon.com/dp/B0G625M8NG) [3**Marc Anthony Hair Styling Gel for Curly Hair Strictly Curls - Long Lasting Strong Hold Curl Defining Hair Gel for Medium & Coarse Curls - Added Shine & No Flaking - Hair Products Reduces Frizz**Marc Anthony**$8.53**4.4★2,661 rev](https://www.amazon.com/dp/B0CJCNR1J2) [4**Marc Anthony Curl Defining Hair Styling Lotion for Curly Hair Strictly Curls - Long Lasting Moisturizing Lightweight Gel for Maximum Curl Definition Bounce & Shine - Styling Product Reduces Frizz**Marc Anthony**$8.36**4.4★24,730 rev](https://www.amazon.com/dp/B000ZZQMCK) [5**Dippity Do Girls with Curls Light Hold Gelee Shape Smooth & Separate Curls Formulated with Aloe Vitamin E & Wheat Protein Frizz-Free Never Crunchy Curly Hair Gel For Women 2 Pack**Dippity Do**$16.91**4.3★8,492 rev](https://www.amazon.com/dp/B06Y3N3SR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set**Dippity Do**$17.05**38 rev3mo ago](https://www.amazon.com/dp/B0GJTSJCN9) [**Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine**Marc Anthony**$10.40**496 rev7mo ago](https://www.amazon.com/dp/B0G625M8NG) [**Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products**Marc Anthony**$12.01**239 rev7mo ago](https://www.amazon.com/dp/B0G62WXQ29) [**Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz**Garnier**$9.52**6,672 rev7mo ago](https://www.amazon.com/dp/B0G1PK37K8) [**Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz**Garnier**$5.96**180 rev7mo ago](https://www.amazon.com/dp/B0G2FLZVRK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set**Dippity Do**$17.05**4.5★**▲ 206%**](https://www.amazon.com/dp/B0GJTSJCN9) [**Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine**Marc Anthony**$10.40**4.4★**▲ 139%**](https://www.amazon.com/dp/B0G625M8NG) [**Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz**Garnier**$5.96**4.2★**▲ 107%**](https://www.amazon.com/dp/B0G2FLZVRK) [**Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz**Garnier**$9.52**4.6★**▲ 96%**](https://www.amazon.com/dp/B0G1PK37K8) [**Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products**Marc Anthony**$12.01**4.3★**▲ 80%**](https://www.amazon.com/dp/B0G62WXQ29)
**~~View all trending →~~**
## **What buyers say about curly gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**17%
*“Excellent for curly hair”*
**Smell**17%
*“Good smell”*
**Hair Styling**8%
*“soft and beautiful curls”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**6%
*“Leaves Hair Soft”*
**Value For Money**6%
*“Great deal”*
**Hair Growth**4%
*“hold my hair in place all day”*
**Moist/Dry**3%
*“Super moisturizing”*
**Weight Light**3%
*“Great gel very lightweight”*
**Brightness/Shine/Glow**2%
*“Sleek and shiny”*
### **What buyers complain about **
**Hair Related**11%
*“I couldnt feel it in my hair which I love”*
**Moist/Dry**10%
*“Not hydrating”*
**Suitability Curly Hair**6%
*“Dint work in my curly hair”*
**Adhesion/Stickiness**6%
*“makes hair sticky”*
**Smell**5%
*“Unpleasant smell”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Suitability Short Hair**3%
*“it's not working for my hair”*
**Suitability Wavy Hair**2%
*“This product did not work for my wavy hair”*
**Oily/Greasy**2%
*“It made my hair overly greasy”*
**Leak-Proof**2%
*“Opened the box and its leaking”*
### **Top return reasons **
**Suitability Short Hair**13%
**Functionality-Overall**11%
**Advertised Vs Actual Product**11%
**Smell**9%
**Leak-Proof**8%
**Adhesion/Stickiness**6%
**Suitability Straight Hair**5%
**Moist/Dry**4%
**Suitability Curly Hair**3%
**Oily/Greasy**3%
## **Common questions**
- **Is curly gel profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (58/100).
- **How competitive is the curly gel niche?**
- 7 brands and 117 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in curly gel?**
- Top complaints mined from reviews: Hair Related, Moist/Dry, Suitability Curly Hair. The return rate is 0.5%.
- **What does it cost to enter the curly gel niche?**
- Listings span $4.30–$25.56; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 6,691 reviews — the moat a new listing must climb.
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