---
title: "Curls Shampoo — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curls-shampoo"
last_updated: "2026-08-10T02:48:34.845Z"
locale: en
meta:
description: "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curls Shampoo — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **curls shampoo**
**Worth a look**
Shows searches that convert (19.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 16Conversion 100Competition 36Returns 96Price range 77Avg price 90Brand share 0Review moat 43Quality gap 40
**Conversion**
**Incredible****19.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.92**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 278K searches
**Price range**
**Great****$0.01–$65.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,193.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, curls shampoo is a $1.1M/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curls shampoo market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$523K–$628K**
- units × avg price
- **Conversion rate**
- **19.3%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **28.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**0%**
- Scotch Porter94% - YEALIR2% - Bevel2% - Formal Dude1% - Lexiart1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -17.6% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/curls-shampoo/trend)
## **Top curls shampoo search terms**
- **scotch porter**105K/yr-18.9%4.3% conv. - **scotch porter beard conditioner**38K/yr-3.0%4.7% conv. - **scotch porter beard balm**47K/yr-1.8%2.3% conv. - **scotch porter beard kit**10K/yr+4.0%1.8% conv. - **scotch porter beard**11K/yr-24.2%2.4% conv. - **scotch and porter**12K/yr-28.4%4.7% conv. - **scotch porter conditioning beard balm**3K/yr+46.8%0.9% conv. - **scott porter**4K/yr-1.8%2.9% conv. - **scotch porter leave in beard conditioner**3K/yr-8.7%3.3% conv. - **scotch porter beard products**34K/yr-84.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/curls-shampoo/search-terms)
## **Top curls shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$56K10%$112K15%$168K20%$225K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.**Scotch Porter**$38.50**4.6★96 rev](https://www.amazon.com/dp/B0CLHKKQD8) [2**Scotch Porter Daily Hydration Conditioner Spray for Beard & Hair | Coconut Avocado & More | 8oz Bottle with Pump**Scotch Porter**$14.99**4.4★813 rev](https://www.amazon.com/dp/B0B9CCFSC7) [3**Scotch Porter Conditioning Beard Balm Twin Pack Smooth Shape Moisturize & Soften Coarse Dry Facial Hair while Encouraging Growth for a Fuller/Healthier-Looking Beard Original Scent 2 x 3 oz**Scotch Porter**$26.63**4.5★3,849 rev](https://www.amazon.com/dp/B0CLHK78KG) [4**Moisturizing Beard Wash Warm Spice & Powdery Musk / 4 oz**Scotch Porter**$11.88**4.9★30 rev](https://www.amazon.com/dp/B0BHJL4577) [5**Scotch Porter Moisturizing Beard Wash Cleanse Refresh Hydrate & Soften Coarse Dry Facial Hair while Protecting Skin for a Fuller-Looking Beard Original Scent 8 oz. Bottle**Scotch Porter**$21.14**4.6★1,964 rev](https://www.amazon.com/dp/B08DFH9HMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YEALIR Beard Balm for Men - Instant Frizz Control Moisturizes & Softens Coarse Dry Beards Beard Butter with Beef Tallow & Biotin for Fuller Healthier Looking Beards Fragrance-Free 3.53 oz**YEALIR**$9.75**90 rev1y ago](https://www.amazon.com/dp/B0DT8CJN7J) [**Scotch Porter Anti-Bump & Ingrown Roller for Men Treats Razor Bumps & Ingrown Hairs with Aloe Vera & Salicylic Acid For Smooth Balanced Skin 3.04 oz.**Scotch Porter**$14.85**86 rev1y ago](https://www.amazon.com/dp/B0DQ682SRD) [**Scotch Porter Beard & Mustache Styling Wax Medium Flexible Hold Wax Helps Shape Style Moisturize Condition Add Shine & Promote Healthy Growth to Dull Dry Coarse Facial Hair 2 oz.**Scotch Porter**$14.63**29 rev1y ago](https://www.amazon.com/dp/B0DPJBN6ZL) [**Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.**Scotch Porter**$38.50**96 rev2y ago](https://www.amazon.com/dp/B0CLHKKQD8) [**Scotch Porter Conditioning Beard Balm Twin Pack Smooth Shape Moisturize & Soften Coarse Dry Facial Hair while Encouraging Growth for a Fuller/Healthier-Looking Beard Original Scent 2 x 3 oz**Scotch Porter**$26.63**3,849 rev2y ago](https://www.amazon.com/dp/B0CLHK78KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boys Black Dress Shirt Button Down Long Sleeve - Toddler Collared Shirts - Negra Camisas de Vestir para Nios Negro Size 18**Formal Dude**$0.01**4.4★**▲ 300%**](https://www.amazon.com/dp/B09KJZWWRJ) [**Lexiart Mens Fashion Hoodies Sport Pullover Solid Color Shirt Workout Lightweight Tops Dark Green Large**Lexiart**$18.48**4.2★**▲ 296%**](https://www.amazon.com/dp/B091KB7BQ6) [**Moisturizing Beard Wash Warm Spice & Powdery Musk / 4 oz**Scotch Porter**$11.88**4.9★**▲ 235%**](https://www.amazon.com/dp/B0BHJL4577) [**Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.**Scotch Porter**$38.50**4.6★**▲ 175%**](https://www.amazon.com/dp/B0CLHKKQD8) [**Scotch Porter Curls & Waves Leave-In Hair Conditioner for Men | Superior Smoothness & Definition | Free of Parabens Sulfates & Silicones | Vegan | 7.1oz Bottle**Scotch Porter**$10.86**4.4★**▲ 91%**](https://www.amazon.com/dp/B0865N9M77)
**~~View all trending →~~**
## **What buyers say about curls shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“The scent is a pleasant coconut aroma”*
**Quality-Overall**18%
*“To keep providing good products”*
**Soft Feel**8%
*“It keeps his beard soft”*
**Value For Money**5%
*“Great deal”*
**Moist/Dry**4%
*“it moisturizes well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“the pomade/beard oil really seal the deal by adding shine”*
**Suitability Combination Skin**3%
*“they feel great on the skin”*
**Hair Styling**3%
*“Perfect for my hair type and smells incredible”*
**Hair Growth**3%
*“Amazing product under neck hair bumps and ingrown hairs completely gone look everyday and always surprised”*
### **What buyers complain about **
**Smell**23%
*“Smells bad”*
**Value For Money**6%
*“It might more expensive”*
**Advertised Vs Actual Product**6%
*“DO NOT BUY THIS LISTING”*
**Leak-Proof**6%
*“Bottle leaked all over the packaging”*
**Moist/Dry**5%
*“Bevel Dry”*
**Ease Of Cleaning**5%
*“there is always dirt”*
**Allergies**4%
*“Severely irritating to some skin types”*
**Quality-Overall**4%
*“My only criticism is that it is a conditioner as it states I wish it had a little bit more of a hold quality to it”*
**Product Condition**4%
*“No where does this say used or anything of the sort”*
**Size-Overall**3%
*“the bottle is big”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Leak-Proof**21%
**Smell**18%
**Product Condition**10%
**Functionality-Overall**4%
**Moist/Dry**4%
**Size-Overall**4%
**Oily/Greasy**3%
**Dilute/Watery**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is curls shampoo profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the curls shampoo niche?**
- 5 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in curls shampoo?**
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- **What does it cost to enter the curls shampoo niche?**
- Listings span $0.01–$65.32; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)