---
title: "Reviews — curling shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curling-shampoo/reviews"
last_updated: "2026-08-10T21:26:01.522Z"
locale: en
meta:
  description: "Niche score 54/100 · $60K/yr market · 116K searches/yr · $16.88 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $60K/yr market · 116K searches/yr · $16.88 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — curling shampoo - Flapen"
---

# **curling shampoo**

**Worth a look**

Shows low returns (0.6%), but soft demand (-26.0% this quarter) keeps it on the watch list.

Market size 15Growth 12Conversion 38Competition 82Returns 97Price range 83Avg price 80Brand share 95Review moat 22Quality gap 52

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$2.90–$84.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****8,648.45**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$60K**

$60K/yr · 116K searches

**Growth**

**Bad****-26.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews