---
title: "Curling Shampoo — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curling-shampoo"
last_updated: "2026-08-10T16:19:59.917Z"
locale: en
meta:
description: "Niche score 54/100 · $60K/yr market · 116K searches/yr · $16.88 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $60K/yr market · 116K searches/yr · $16.88 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curling Shampoo — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **curling shampoo**
**Worth a look**
Shows low returns (0.6%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Market size 15Growth 12Conversion 38Competition 82Returns 97Price range 83Avg price 80Brand share 95Review moat 22Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$2.90–$84.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,648.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 116K searches
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, curling shampoo is a $60K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curling shampoo market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$84K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**769**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**55%**
- African Pride10% - BASK & LATHER8% - Carol's Daughter7% - Wonder Gro7% - MISICH6% - Mielle Organics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.
4K3KBlack Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/curling-shampoo/trend)
## **Top curling shampoo search terms**
- **hair growth for black women**17K/yr-19.2%2.6% conv. - **black hair oil**16K/yr-27.7%4.7% conv. - **black hair growth products**12K/yr-24.4%2.1% conv. - **hair growth products for black women**22K/yr-61.9%2.0% conv. - **hair growth serum for black women**10K/yr-23.6%2.8% conv. - **hair growth black women**6K/yr-6.3%3.2% conv. - **hair oil black hair**7K/yr-4.9%8.2% conv. - **oil for black hair**5K/yr+9.7%6.4% conv. - **black hair growth**4K/yr-3.7%2.2% conv. - **hair oil for black hair**5K/yr-9.7%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/curling-shampoo/search-terms)
## **Top curling shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carols Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves Coils and Curls Hair Treatment with Castor Oil 4.2 Fl Oz**Carol's Daughter**$11.54**4.6★16,440 rev](https://www.amazon.com/dp/B07YFD3T2T) [2**Jamaican Black Castor Oil Hair Grease Styling Conditioner 12 fl oz - Great for Strengthening - Mega Hair Growth Therapy by Wonder Gro**Wonder Gro**$7.42**4.5★9,989 rev](https://www.amazon.com/dp/B07FCY7676) [3**MISICH Raw Batana Oil for Hair Growth 100% Natural Pure Botana Oil Paste from Honduras Unrefined Organic Batana Hair Mask for Prevent Hair-Loss Enhances Thickness for Men & Women 5.3 oz**MISICH**$14.28**4.4★3,854 rev](https://www.amazon.com/dp/B0D6BMGP8Z) [4**African Pride Moisture Miracle 5 Essential Hair Oils with Vitamin E | Moisture Shine Protection and Growth | Argan Castor Grapeseed Coconut and Olive Oil | 8 oz**African Pride**$10.05**4.7★7,994 rev](https://www.amazon.com/dp/B0B8TB41PF) [5**Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce**Mielle Organics**$8.78**4.5★122,422 rev](https://www.amazon.com/dp/B07N7PK9QK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Batana Oil for Hair Growth 100% Natural Pure Batana Oil Paste from Dr. Sebi Honduras Prevents Hair Loss Enhances Thickness Organic Raw Scalp Mask for Women & Men (4.05 Oz)**Qytin**$10.13**1,616 rev1y ago](https://www.amazon.com/dp/B0DW3YH4WH) [**Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz**BASK & LATHER**$18.96**1,617 rev1y ago](https://www.amazon.com/dp/B0DSCKBJLD) [**Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz**VITAL AFFAIR**$18.33**3,000 rev1y ago](https://www.amazon.com/dp/B0DJS3X3C4) [**Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews**Force Factor**$34.01**5,430 rev1y ago](https://www.amazon.com/dp/B0DGR9J7LB) [**Batana Oil for Hair Growth & Rosemary Oil for Hair Growth Raw Batana Hair Mask Rosemary Hair Growth Serum Hair Oil for Dry Damaged Hair Promotes Hair Thickness for Men Women**CLOTHES OF SKIN**$9.74**1,459 rev1y ago](https://www.amazon.com/dp/B0D9NNF8Q8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batana Oil for Hair Growth 100% Natural Pure Batana Oil Paste from Dr. Sebi Honduras Prevents Hair Loss Enhances Thickness Organic Raw Scalp Mask for Women & Men (4.05 Oz)**Qytin**$10.13**4.7★**▲ 221%**](https://www.amazon.com/dp/B0DW3YH4WH) [**Jamaican Mango & Lime Black Castor oil Peppermint 4 Fl Oz**Jamaican Mango & Lime**$7.60**4.7★**▲ 128%**](https://www.amazon.com/dp/B00TE6P9VG) [**Sunny Isle Rosemary Mint Hair & Strong Roots Pure Butter 2oz Jamaican Black Castor Oil & Biotin Double Growth Formula Melts Into Oil Hair Growth Dry Scalp Edges Skin Care & Protective Styles**Sunny Isle**$7.91**4.4★**▲ 72%**](https://www.amazon.com/dp/B0BTY6D4VT) [**Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz**VITAL AFFAIR**$18.33**4.5★**▲ 72%**](https://www.amazon.com/dp/B0DJS3X3C4) [**African Pride Moisture Miracle 5 Essential Hair Oils with Vitamin E | Moisture Shine Protection and Growth | Argan Castor Grapeseed Coconut and Olive Oil | 4 oz**African Pride**$5.48**4.7★**▲ 60%**](https://www.amazon.com/dp/B07CVNZNLD)
**~~View all trending →~~**
## **What buyers say about curling shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**15%
*“Helps your hair grow”*
**Smell**15%
*“light fragrance”*
**Quality-Overall**13%
*“Excellent Product”*
**Moist/Dry**6%
*“Very moisturizing”*
**Soft Feel**6%
*“Leaves hair soft”*
**Taste-Overall**6%
*“GREAT TASTE”*
**Value For Money**3%
*“Good deal”*
**Vitamin**2%
*“great tasting vitamin”*
**Advertised Vs Actual Product**2%
*“As described”*
**Oily/Greasy**2%
*“It works and not too oily”*
### **What buyers complain about **
**Smell**8%
*“Bad smell”*
**Oily/Greasy**8%
*“Made my hair greasy”*
**Functionality-Overall**7%
*“DIDN'T WORK FOR ME”*
**Allergies**6%
*“Caused major irritation”*
**Value For Money**6%
*“Just expensive”*
**Hair Related**6%
*“Makes my hair so hard”*
**Taste-Overall**3%
*“Didnt like the taste”*
**Damage/Burn Hair**3%
*“Get for damage hair”*
**Side Effects**2%
*“Side effect: Skin outbreak, itchy skin”*
**Thickness**2%
*“Way too thick”*
### **Top return reasons **
**Smell**15%
**Oily/Greasy**13%
**Advertised Vs Actual Product**11%
**Leak-Proof**9%
**Functionality-Overall**7%
**Value For Money**6%
**Damage/Burn Hair**5%
**Size-Overall**4%
**Defective Material/Parts**3%
**Suitability Short Hair**3%
## **Common questions**
- **Is curling shampoo profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 53 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the curling shampoo niche?**
- 45 brands and 769 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in curling shampoo?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Functionality-Overall. The return rate is 0.6%.
- **When does demand for curling shampoo peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the curling shampoo niche?**
- Listings span $2.90–$84.85; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 8,648 reviews — the moat a new listing must climb.
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