---
title: "Search terms — curling iron - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curling-iron/search-terms"
last_updated: "2026-08-10T20:06:17.614Z"
locale: en
meta:
  description: "Niche score 54/100 · $19.5M/yr market · 16.9M searches/yr · $37.42 avg price. High returns (6.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $19.5M/yr market · 16.9M searches/yr · $37.42 avg price. High returns (6.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — curling iron - Flapen"
---

# **curling iron**

**Worth a look**

Shows a $19.5M/yr market, but high returns (6.4%) keeps it on the watch list.

Market size 100Growth 21Conversion 39Competition 59Returns 20Price range 78Avg price 95Brand share 40Review moat 22Quality gap 70

**Market size**

**Incredible****$19.5M**

$19.5M/yr · 16.9M searches

**Avg price**

**Incredible****$37.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.88–$122.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,175.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.4%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms