---
title: "Curling Cream for Men — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curling-cream-for-men"
last_updated: "2026-08-10T19:44:31.198Z"
locale: en
meta:
description: "Niche score 57/100 · $202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curling Cream for Men — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **curling cream for men**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 24Conversion 79Competition 59Returns 96Price range 68Avg price 76Brand share 80Review moat 21Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.77–$34.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$202K**
$202K/yr · 164K searches
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,636.62**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, curling cream for men is a $202K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curling cream for men market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$154K–$193K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**38%**
- Rolda15% - STMNT13% - Slick Gorilla10% - Viking Revolution8% - Cantu8% - Marc Anthony7%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -1.5% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/curling-cream-for-men/trend)
## **Top curling cream for men search terms**
- **mens curl cream**36K/yr+9.6%7.2% conv. - **curl cream men**23K/yr-4.8%7.2% conv. - **curling cream for men**21K/yr+4.5%7.3% conv. - **crema para rizos de hombre**10K/yr-10.3%3.8% conv. - **men curl cream**8K/yr+4.6%6.7% conv. - **wavy hair products men**6K/yr+15.2%3.1% conv. - **mens curling cream**6K/yr-5.4%8.4% conv. - **curly hair products for black men**6K/yr-11.3%1.9% conv. - **mens hair curl cream**6K/yr-4.8%8.0% conv. - **curly cream for men**5K/yr+4.9%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/curling-cream-for-men/search-terms)
## **Top curling cream for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness**STMNT**$21.36**4.6★528 rev](https://www.amazon.com/dp/B0C7C67LDZ) [2**Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)**Rolda**$9.26**4.6★548 rev](https://www.amazon.com/dp/B0G4N88K2C) [3**Slick Gorilla Curl Cream for Men Curl Defining Styler 3.38 fl oz**Slick Gorilla**$17.66**4.5★740 rev](https://www.amazon.com/dp/B0CX98F4J5) [4**Cantu Coconut Curling Cream with Shea Butter for Natural Hair 12 oz**Cantu**$5.81**4.5★38,232 rev](https://www.amazon.com/dp/B01LTIAU6A) [5**Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)**Viking Revolution**$9.94**4.2★156 rev](https://www.amazon.com/dp/B0FW76MM52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)**Rolda**$9.26**548 rev8mo ago](https://www.amazon.com/dp/B0G4N88K2C) [**Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)**Viking Revolution**$9.94**156 rev9mo ago](https://www.amazon.com/dp/B0FW76MM52) [**3-in-1 Curl Cream for Men - Defines Curls Tames Frizz Adds Smoothness and Texture for Curly and Wavy Hair Hair Styling Cream with Desert Derived Extracts Sulfate - Free 3.38 oz**YEALIR**$13.73**277 rev1y ago](https://www.amazon.com/dp/B0F4JHRW67) [**BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)**BASED BODYWORKS**$24.31**498 rev1y ago](https://www.amazon.com/dp/B0DTXR6NSB) [**Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (17.6 oz)**Rolda**$15.24**548 rev2y ago](https://www.amazon.com/dp/B0D1HK3BYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pete & Pedro CURL CREAM - Hydrating Curls Hair Definer & Amplifier For Men & Women | Natural Shine & Strong Curls & Waves Frizz Reducer Curly & Wavy Hair Types | Shark Tank Featured 4 oz.**Pete & Pedro**$21.99**4.2★**▲ 191%**](https://www.amazon.com/dp/B0D1DJVNHN) [**Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)**Rolda**$9.26**4.6★**▲ 158%**](https://www.amazon.com/dp/B0G4N88K2C) [**BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)**BASED BODYWORKS**$24.31**4.5★**▲ 69%**](https://www.amazon.com/dp/B0DTXR6NSB) [**Highland Glacial Cream - Hair Styling Cream- Smooths Hydrates De-Frizzes Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz**Highland**$29.34**4.0★**▲ 58%**](https://www.amazon.com/dp/B0CP2WC2VK) [**Slick Gorilla Curl Cream for Men Curl Defining Styler 3.38 fl oz**Slick Gorilla**$17.66**4.5★**▲ 51%**](https://www.amazon.com/dp/B0CX98F4J5)
**~~View all trending →~~**
## **What buyers say about curling cream for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great fragrance”*
**Quality-Overall**13%
*“Product is great as usual”*
**Suitability Curly Hair**13%
*“Great for curly hair”*
**Hair Styling**6%
*“Curls well”*
**Moist/Dry**6%
*“It is moisturizing”*
**Soft Feel**5%
*“They are soft”*
**Value For Money**4%
*“Good for price”*
**Hair Growth**4%
*“Effective for my hair”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
**Efficiency**2%
*“I believe it does well functionally”*
### **What buyers complain about **
**Smell**14%
*“Disgusting smell”*
**Hair Related**7%
*“gave my hair a weird texture”*
**Moist/Dry**6%
*“Not hydrating”*
**Value For Money**5%
*“expensive”*
**Suitability Curly Hair**4%
*“Does not keep the hair curly”*
**Oily/Greasy**4%
*“Too greasy”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Leak-Proof**3%
*“Leaking product”*
**Suitability Short Hair**3%
*“didnt work well for our hair”*
**Adhesion/Stickiness**2%
*“makes it feel sticky”*
### **Top return reasons **
**Smell**15%
**Suitability Short Hair**11%
**Advertised Vs Actual Product**10%
**Leak-Proof**10%
**Functionality-Overall**10%
**Size-Overall**5%
**Oily/Greasy**3%
**Suitability Curly Hair**3%
**Defective Material/Parts**3%
**Moist/Dry**3%
## **Common questions**
- **Is curling cream for men profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the curling cream for men niche?**
- 20 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in curling cream for men?**
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.8%.
- **When does demand for curling cream for men peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the curling cream for men niche?**
- Listings span $5.77–$34.27; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,637 reviews — the moat a new listing must climb.
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