---
title: "Curling Brush — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curling-brush"
last_updated: "2026-08-10T09:55:55.709Z"
locale: en
meta:
description: "Niche score 60/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curling Brush — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **curling brush**
**Worth a look**
Shows a sweet-spot price point ($34.75 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 90Growth 25Conversion 48Competition 72Returns 33Price range 77Avg price 95Brand share 65Review moat 20Quality gap 75
**Avg price**
**Incredible****$34.75**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.3M searches
**Price range**
**Great****$5.92–$114.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,078.49**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, curling brush is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curling brush market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 77%
**Open market**
**28%**
- wavytalk25% - L'ANGE HAIR14% - Conair11% - REVLON9% - DAN Technology7% - TYMO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/curling-brush/trend)
## **Top curling brush search terms**
- **curling brush**485K/yr-11.1%2.5% conv. - **curling iron brush**120K/yr-8.3%3.6% conv. - **heated brush**107K/yr-10.3%2.2% conv. - **lange glam wave thermal ionic brush**36K/yr+285.4%6.2% conv. - **heated hair brush**71K/yr+12.0%1.8% conv. - **brush curling iron**73K/yr-3.6%3.9% conv. - **heated curling brush**54K/yr-15.4%2.8% conv. - **mane thermal brush**22K/yr+64.5%3.2% conv. - **hair curling brush**46K/yr-5.6%2.2% conv. - **hot curling brush**38K/yr-9.1%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/curling-brush/search-terms)
## **Top curling brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$69K8%$139K12%$208K16%$277K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage**wavytalk**$47.36**4.2★5,639 rev](https://www.amazon.com/dp/B0CQSNXLJR) [2**LANGE HAIR GlamWave Infrared Thermal Ionic Brush | 38mm Heated Round Thermal Brush for Volume and Curls | Reduces Frizz | Adds Shine | Smooth Styling Tool for All Hair Types (Blush)**L'ANGE HAIR**$69.95**4.1★664 rev](https://www.amazon.com/dp/B0F22TPKQV) [3**Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold**wavytalk**$31.22**4.2★4,823 rev](https://www.amazon.com/dp/B0CKTDHSRB) [4**Conair Instant Heat -In. Curling Iron Brush**Conair**$15.55**4.3★21,858 rev](https://www.amazon.com/dp/B08B4G79VN) [5**PHOEBE Curling Iron Brush Anti-Scald Bristles Instant Heat Up Dual Voltage Ceramic Tourmaline Ionic Hair Curling Wand for All Hair Types (1 Inch)**PHOEBE**$27.88**4.4★862 rev](https://www.amazon.com/dp/B08HGS3FVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Infrared Thermal Brush 1.6 Inch Ionic Heated Thermal Round Brush Hair Straightener & Curler Styler 6 Heat Settings LED Display Dual Voltage Auto Shut-Off Pink**GOLD TIME**$58.67**42 rev3mo ago](https://www.amazon.com/dp/B0GTZH17GB) [**Mane Large Heated Round Brush - 1.77 Inch Thermal Brush for Voluminous Blowouts - Anti-Tangle Bristles Ionic Technology Worldwide Voltage - Hair Styling Tools for Medium to Long Hair**Mane**$114.80**52 rev5mo ago](https://www.amazon.com/dp/B0GKD3GX41) [**Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)**Weldilgit**$8.02**1,642 rev1y ago](https://www.amazon.com/dp/B0FCBNNZ2N) [**Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)**Tcsxady**$7.11**1,666 rev1y ago](https://www.amazon.com/dp/B0FB94Z2Z8) [**TYMO Thermal Brush Curling Brush - STYLUX 1.5 Inch Blowout Volumizer with Flexi-Fit for Hair Straightening Heated Round Styler Tool Hair Straightener and Curler 2 in 1 Dual Voltage Gold**TYMO**$43.18**1,759 rev1y ago](https://www.amazon.com/dp/B0F249ZP3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Infrared Thermal Brush 1.6 Inch Ionic Heated Thermal Round Brush Hair Straightener & Curler Styler 6 Heat Settings LED Display Dual Voltage Auto Shut-Off Pink**GOLD TIME**$58.67**4.6★**▲ 231%**](https://www.amazon.com/dp/B0GTZH17GB) [**Mane Large Heated Round Brush - 1.77 Inch Thermal Brush for Voluminous Blowouts - Anti-Tangle Bristles Ionic Technology Worldwide Voltage - Hair Styling Tools for Medium to Long Hair**Mane**$114.80**4.4★**▲ 157%**](https://www.amazon.com/dp/B0GKD3GX41) [**REVLON One-Step Volumizer Hair Dryer and Styler Easy Salon-Style Blowouts Less Frizz More Shine and Reduced Heat Damage for All Hair Types and Lengths (Black)**REVLON**$35.68**4.6★**▲ 74%**](https://www.amazon.com/dp/B01LSUQSB0) [**TYMO Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Ionic Hairdryer and Styler Volumizer with Oval Titanium Barrel Hot Air Straightener for Smooth Frizz-Free Blowout Gold 2.85 Inch**TYMO**$29.02**4.4★**▲ 70%**](https://www.amazon.com/dp/B08VWF7R91) [**DAN Technology ThermalBrush Non-Blowing Heated Round brush Ceramic Curling Brush for Blowout Look Dual Voltage travel Curling Brushs Dual PTC Fast Style thermal round brushs 1.5 Inch(Black)**DAN Technology**$20.03**4.2★**▲ 67%**](https://www.amazon.com/dp/B0F8819LN3)
**~~View all trending →~~**
## **What buyers say about curling brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“easy to hold”*
**Hair Styling**11%
*“styling my hair”*
**Quality-Overall**10%
*“Great quality, exactly as described, and arrived on time”*
**Suitability Curly Hair**8%
*“Great for curly hair”*
**Value For Money**7%
*“Good value for money”*
**Heating**6%
*“Good heat”*
**Suitability Straight Hair**6%
*“it straightens the hair gives it body”*
**Brush Quality**4%
*“Good quality brush”*
**Moist/Dry**4%
*“Dries fast”*
**Soft Feel**4%
*“Smooth and Silky”*
### **What buyers complain about **
**Durability**13%
*“Broke within a month”*
**Heating**11%
*“Does not heat”*
**Suitability Short Hair**6%
*“Not the best for short hair”*
**Functionality-Overall**6%
*“Not functional”*
**Size-Overall**6%
*“My hair is too short”*
**Hair Related**6%
*“Hair gets caught”*
**Quality-Overall**4%
*“Absolute garbage”*
**Damage/Burn Hair**3%
*“Caused Hair damage”*
**Suitability Curly Hair**3%
*“Not for curly hair”*
**Product Condition**3%
*“Used item”*
### **Top return reasons **
**Size-Overall**24%
**Suitability Short Hair**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Suitability Long Hair**7%
**Heating**6%
**Suitability Straight Hair**5%
**Product Condition**4%
**Damage/Burn Hair**3%
**Weight Heavy**2%
## **Common questions**
- **Is curling brush profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 43 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the curling brush niche?**
- 21 brands and 77 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in curling brush?**
- Top complaints mined from reviews: Durability, Heating, Suitability Short Hair. The return rate is 4.3%.
- **When does demand for curling brush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the curling brush niche?**
- Listings span $5.92–$114.80; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 13,078 reviews — the moat a new listing must climb.
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