---
title: "Trend — curl wow - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curl-wow/trend"
last_updated: "2026-08-10T19:14:13.873Z"
locale: en
meta:
  description: "Niche score 50/100 · $304K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $304K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — curl wow - Flapen"
---

# **curl wow**

**Worth a look**

Shows a sweet-spot price point ($26.05 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 44Conversion 94Competition 6Returns 81Price range 87Avg price 95Brand share 0Review moat 24Quality gap 76

**Avg price**

**Incredible****$26.05**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$12.75–$35.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$304K**

$304K/yr · 100K searches

**Growth**

**Okay****+15.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,576.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend