---
title: "Search terms — curl custard - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/curl-custard/search-terms"
last_updated: "2026-08-06T19:47:13.994Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — curl custard - Flapen"
---

# **curl custard**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 79Growth 29Conversion 86Competition 40Returns 97Price range 79Avg price 40Brand share 0Review moat 24Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.0M searches

**Price range**

**Great****$6.44–$50.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.77**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,387.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms