[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-curl-custard":3,"research-sidebar-rollups":722},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":86,"demand":91,"seasonality":253,"brandShare":266,"products":278,"feedback":474,"searchTerms":638,"related":688,"lastUpdated":36},"8f901922-4623-4fc8-a730-be2cf743427d","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":31,"brandCountYearAgo":31,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":48},1056324,1015323,1.4985,0.0352,0.0966,0.6071,1,4.47,6387,10.77,6.44,50.38,20,125000,0.95,0.0063,3,"curl custard","curl-custard","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcurl-custard","Gels","2026-07-14T13:35:31.160577+00:00",71,[],347,0,100000,5000,6000,1077000,1346250,57,123,0.0423,{"score":50,"verdict":51,"components":52},52,"watch",[53,58,61,65,68,70,73,78,81,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",79,0.15,1056323.77,{"key":59,"score":60,"weight":56,"raw":18},"growth",29,{"key":62,"score":63,"weight":64,"raw":19},"conversion",86,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",40,{"key":69,"score":40,"weight":64,"raw":21},"brandShare",{"key":71,"score":72,"weight":64,"raw":22},"qualityGap",47,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",24,0.05,6387.15,{"key":79,"score":80,"weight":64,"raw":30},"returns",97,{"key":82,"score":67,"weight":76,"raw":24},"avgPrice",{"key":84,"score":55,"weight":76,"raw":85},"priceRange",0.8051888939462903,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":252},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249],{"week":94,"volume":95},"2025-07-13",19390,{"week":97,"volume":98},"2025-07-20",12025,{"week":100,"volume":101},"2025-07-27",13132,{"week":103,"volume":104},"2025-08-03",13295,{"week":106,"volume":107},"2025-08-10",14685,{"week":109,"volume":110},"2025-08-17",13745,{"week":112,"volume":113},"2025-08-24",12355,{"week":115,"volume":116},"2025-08-31",12352,{"week":118,"volume":119},"2025-09-07",21743,{"week":121,"volume":122},"2025-09-14",20119,{"week":124,"volume":125},"2025-09-21",20124,{"week":127,"volume":128},"2025-09-28",21278,{"week":130,"volume":131},"2025-10-05",22056,{"week":133,"volume":134},"2025-10-12",24720,{"week":136,"volume":137},"2025-10-19",21998,{"week":139,"volume":140},"2025-10-26",20625,{"week":142,"volume":143},"2025-11-02",21499,{"week":145,"volume":146},"2025-11-09",22911,{"week":148,"volume":149},"2025-11-16",22512,{"week":151,"volume":152},"2025-11-23",22828,{"week":154,"volume":155},"2025-11-30",25549,{"week":157,"volume":158},"2025-12-07",21262,{"week":160,"volume":161},"2025-12-14",18805,{"week":163,"volume":164},"2025-12-21",18807,{"week":166,"volume":167},"2025-12-28",17682,{"week":169,"volume":170},"2026-01-04",15859,{"week":172,"volume":173},"2026-01-11",15381,{"week":175,"volume":176},"2026-01-18",13536,{"week":178,"volume":179},"2026-01-25",13310,{"week":181,"volume":182},"2026-02-01",20273,{"week":184,"volume":185},"2026-02-08",20420,{"week":187,"volume":188},"2026-02-15",19535,{"week":190,"volume":191},"2026-02-22",20975,{"week":193,"volume":194},"2026-03-01",21530,{"week":196,"volume":197},"2026-03-08",21245,{"week":199,"volume":200},"2026-03-15",21658,{"week":202,"volume":203},"2026-03-22",21375,{"week":205,"volume":206},"2026-03-29",20476,{"week":208,"volume":209},"2026-04-05",20605,{"week":211,"volume":212},"2026-04-12",20783,{"week":214,"volume":215},"2026-04-19",19451,{"week":217,"volume":218},"2026-04-26",19574,{"week":220,"volume":221},"2026-05-03",20446,{"week":223,"volume":224},"2026-05-10",20355,{"week":226,"volume":227},"2026-05-17",20309,{"week":229,"volume":230},"2026-05-24",19846,{"week":232,"volume":233},"2026-05-31",20905,{"week":235,"volume":236},"2026-06-07",20651,{"week":238,"volume":239},"2026-06-14",20450,{"week":241,"volume":242},"2026-06-21",21035,{"week":244,"volume":245},"2026-06-28",29243,{"week":247,"volume":248},"2026-07-05",20788,{"week":250,"volume":251},"2026-07-12",20997,false,[254,255,256,257,258,259,260,261,262,263,264,265],0.7425311719735882,1.038042880518047,1.0869288032509155,1.0279440679666727,1.0416963496663798,1.1681258128253713,0.8828867698078549,0.6793765219371196,1.06438927630081,1.1428148649118,1.179122013530045,0.9786388527633167,{"top":267,"otherBrandCount":40,"otherClickShare":277},[268,271,274],{"brand":269,"clickShare":270},"Aunt Jackie's",0.8186999999999999,{"brand":272,"clickShare":273},"Mielle Organics",0.1263,{"brand":275,"clickShare":276},"The Doux",0.0549,0.00010000000000021103,[279,290,299,310,320,330,341,350,360,370,380,390,400,408,417,426,436,446,456,464],{"asin":280,"title":281,"brand":269,"imageUrl":282,"price":283,"rating":284,"reviews":285,"clickShare90":286,"clickShare360":287,"launchDate":288,"amazonUrl":289},"B00OVQUQHG","Aunt Jackies Curl La La Lightweight Curl Defining Custard Enriched with Shea Butter & Olive Oil Basic 15 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gSvI9gAkL.jpg",6.81,4.4,28298,0.2816,0.2987,"2011-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OVQUQHG",{"asin":291,"title":292,"brand":269,"imageUrl":293,"price":25,"rating":284,"reviews":294,"clickShare90":295,"clickShare360":296,"launchDate":297,"amazonUrl":298},"B00MKCMDMY","Aunt Jackies Flaxseed Recipes Dont Shrink Elongating Hair Curling Gel for Natural Curls Coils and Waves Helps Prevent Dryness and Flaking 15 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jEzh3ZY3L.jpg",21634,0.1225,0.1213,"2014-08-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00MKCMDMY",{"asin":300,"title":301,"brand":269,"imageUrl":302,"price":303,"rating":304,"reviews":305,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B00O82IGRK","Aunt Jackies Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rHxmmtpEL.jpg",6.97,4.5,17561,0.0791,0.0924,"2014-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00O82IGRK",{"asin":311,"title":312,"brand":272,"imageUrl":313,"price":314,"rating":304,"reviews":315,"clickShare90":316,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B075PTW3K4","Mielle Organics Pomegranate & Honey Curl Cream - Coil Sculpting Custard for Type 4 Hair - Hydrates Controls Frizz Conditions & Adds Shine 12 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EXjzCZzeL.jpg",12.18,6690,0.069,0.0505,"2017-09-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075PTW3K4",{"asin":321,"title":322,"brand":275,"imageUrl":323,"price":324,"rating":325,"reviews":326,"clickShare90":276,"clickShare360":327,"launchDate":328,"amazonUrl":329},"B0BYTTP71X","The Doux Bee Girl Honey Curl Custard - Curl Defining Cream With Aloe Keratin and Silk Amino Acids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WfQruitoL.jpg",12.71,4.2,605,0.0412,"2023-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BYTTP71X",{"asin":331,"title":332,"brand":269,"imageUrl":333,"price":334,"rating":335,"reviews":336,"clickShare90":337,"clickShare360":338,"launchDate":339,"amazonUrl":340},"B0B7SKFQNT","Aunt Jackies Curls and Coils Transform Hydrating Leave-In Creme Conditioner for All Hair Types and Textures 15 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yNXklcRaL.jpg",8.86,4.6,1366,0.0451,0.0546,"2022-07-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B7SKFQNT",{"asin":342,"title":343,"brand":272,"imageUrl":344,"price":345,"rating":335,"reviews":346,"clickShare90":347,"clickShare360":348,"launchDate":318,"amazonUrl":349},"B075PTHVKN","Mielle Organics Pomegranate & Honey Leave-In Conditioner for Curly Hair - Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage Prevent Frizz & Improve Shine 12 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YmUGnQZsL.jpg",12.04,15799,0.0426,0.0361,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075PTHVKN",{"asin":351,"title":352,"brand":269,"imageUrl":353,"price":354,"rating":335,"reviews":355,"clickShare90":356,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B008R42AA4","Aunt Jackies Curls and Coils Oh So Clean Deep Moisturizing and Softening Hair Shampoo for Natural Curls Coils and Waves Enriched shea Butter 12 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31op4uKr6zL.jpg",7.66,4145,0.0384,0.0514,"2012-07-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008R42AA4",{"asin":361,"title":362,"brand":269,"imageUrl":363,"price":364,"rating":304,"reviews":365,"clickShare90":366,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B0727Y71GJ","Aunt Jackies Coconut Crme Recipes Curl Boss Coconut Curling Hair Gel for Natural Curls Coils and Waves 15 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jTgkk-GPS.jpg",6.84,5248,0.0376,0.04,"2017-05-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0727Y71GJ",{"asin":371,"title":372,"brand":269,"imageUrl":373,"price":374,"rating":284,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B07V3GGK3S","Aunt Jackies Grapeseed Style and Shine Recipes Ice Curls Glossy Curling Jelly Hydrates Softens Makes Waves Curls and Coils Easier to Style 15oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+6skgB8rL.jpg",7.73,1923,0.0343,0.0437,"2019-07-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07V3GGK3S",{"asin":381,"title":382,"brand":269,"imageUrl":383,"price":384,"rating":284,"reviews":385,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0FVCFFMTG","Aunt Jackies Curls & Coils Curl La La Foam-a-licious Styling Mousse 8.5 fl oz - Triple Moisture for Flexible Hold and Defined Curls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vu+c9lquL.jpg",6.86,174,0.029,0.0144,"2025-10-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FVCFFMTG",{"asin":391,"title":392,"brand":269,"imageUrl":393,"price":394,"rating":304,"reviews":395,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B08WHN5Q12","Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with shea Butter 16 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C2Oxe+B2L.jpg",10.31,2216,0.0266,0.0383,"2021-02-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08WHN5Q12",{"asin":401,"title":402,"brand":269,"imageUrl":403,"price":404,"rating":304,"reviews":405,"clickShare90":406,"clickShare360":386,"launchDate":358,"amazonUrl":407},"B008R40C22","Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mf5EIYiLL.jpg",7.56,10895,0.0249,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008R40C22",{"asin":409,"title":410,"brand":269,"imageUrl":411,"price":412,"rating":335,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":388,"amazonUrl":416},"B0FVC9L2VL","Aunt Jackies Curls & Coils Curl La La Thirst Trap Curl Milk 12 fl oz - Triple Moisture Leave-In Conditioner for Hydrated and Soft Curls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31by7tAZqDL.jpg",7.23,114,0.0238,0.0153,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FVC9L2VL",{"asin":418,"title":419,"brand":269,"imageUrl":420,"price":421,"rating":325,"reviews":422,"clickShare90":423,"clickShare360":424,"launchDate":388,"amazonUrl":425},"B0FVBKZVDN","Aunt Jackies Curls & Coils Curl La La Bounce Back Refreshing Serum 4 fl oz - Triple Moisture to Revitalize Curls and Fight Frizz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bZQ1XuLhL.jpg",7.91,77,0.0165,0.0098,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FVBKZVDN",{"asin":427,"title":428,"brand":269,"imageUrl":429,"price":430,"rating":335,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0CMJKQ14X","Aunt Jackies Award-Winning Braid + Twist Collection Hold Tight Braid & Twist Gel with Extra Firm Hold 7.5oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IbD4OgP4L.jpg",9.05,833,0.0161,0.0164,"2023-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CMJKQ14X",{"asin":437,"title":438,"brand":272,"imageUrl":439,"price":440,"rating":335,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B08TB9NSHQ","Pomegranate & Honey Curl Defining Mousse with Hold","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314BsX2XC-L.jpg",9.92,1022,0.0147,0.0077,"2021-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08TB9NSHQ",{"asin":447,"title":448,"brand":269,"imageUrl":449,"price":450,"rating":284,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B01ANZYSIQ","Aunt Jackies Flaxseed Recipes Fix My Hair Intensive Repair Conditioning Masque Helps Prevent and Repair Damaged Hair 15 Ounce jar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Kn4aEF1iL.jpg",10.71,6122,0.0146,0.0188,"2016-05-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01ANZYSIQ",{"asin":457,"title":458,"brand":269,"imageUrl":459,"price":26,"rating":284,"reviews":460,"clickShare90":387,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B09QFR6KX4","Aunt Jackies Curls & Coils Bundle All 5 Products in Collection Hydrate & Define Hair Combat Frizz & Dryness For all Hair Types and Textures Clear 12 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EKKIZbyfL.jpg",110,0.0076,"2022-01-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09QFR6KX4",{"asin":465,"title":466,"brand":269,"imageUrl":467,"price":468,"rating":304,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B071L3S7JC","Aunt Jackies Coconut Crme Recipes Butter Crme Intensive Moisture Sealant Leave-In Conditioning Therapy for Dry Hair 7.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HFxjbpLwL.jpg",7.2,2911,0.0142,0.0128,"2017-05-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB071L3S7JC",{"love":475,"hate":545,"returnReasons":612},[476,483,490,497,504,511,518,524,531,538],{"topic":477,"percentOfMentions":478,"verbatims":479},"Smell",0.1911,[480,481,482],"clean feel - and smell","Great smell","The fragrance was light",{"topic":484,"percentOfMentions":485,"verbatims":486},"Moist\u002FDry",0.1075,[487,488,489],"Its hydrating","Great moisturizer","It is moisturizing",{"topic":491,"percentOfMentions":492,"verbatims":493},"Quality-Overall",0.10619999999999999,[494,495,496],"Excellent Product","Product is great as usual","Excellent hair product",{"topic":498,"percentOfMentions":499,"verbatims":500},"Suitability Curly Hair",0.0935,[501,502,503],"Perfect for curls","Great for Curly Hair","Great for curls",{"topic":505,"percentOfMentions":506,"verbatims":507},"Soft Feel",0.0742,[508,509,510],"Soft and manageable","My hair is soft","Keeps hair feeling soft",{"topic":512,"percentOfMentions":513,"verbatims":514},"Hair Styling",0.054000000000000006,[515,516,517],"Curls well","Enhances my curls","It holds my hair well I love it",{"topic":519,"percentOfMentions":377,"verbatims":520},"Value For Money",[521,522,523],"Good value","Worth the money","money well spent",{"topic":525,"percentOfMentions":526,"verbatims":527},"Hair Growth",0.027000000000000003,[528,529,530],"Gives hair a soft, clean feel - and smell","Helps my hair","It holds your hair",{"topic":532,"percentOfMentions":533,"verbatims":534},"Suitability Straight Hair",0.0263,[535,536,537],"This product is great for natural hair","I like this for my natural hair when I wash","I have natural hair so this hair product is a win win",{"topic":539,"percentOfMentions":540,"verbatims":541},"Ease Of Use",0.0207,[542,543,544],"incredibly easy to manage","Easy and effective","easy to style",[546,552,558,565,572,579,585,592,599,606],{"topic":484,"percentOfMentions":547,"verbatims":548},0.1124,[549,550,551],"Not very hydrating","Does not moisturize","No moisture",{"topic":477,"percentOfMentions":553,"verbatims":554},0.0897,[555,556,557],"has a very strong chemical smell","it smells bad","Scent is disgusting",{"topic":559,"percentOfMentions":560,"verbatims":561},"Hair Related",0.0713,[562,563,564],"Cant really hold hair good","leave hair do hard","Left my hair hard, crunchy",{"topic":566,"percentOfMentions":567,"verbatims":568},"Suitability Short Hair",0.0593,[569,570,571],"Didn't really work well for my hair","Did not perform for my hair","probably not ideal for thinner hair",{"topic":573,"percentOfMentions":574,"verbatims":575},"Adhesion\u002FStickiness",0.0464,[576,577,578],"Its sticky doesnt have the feel that it should","Product is sticky","Gooey glue",{"topic":498,"percentOfMentions":580,"verbatims":581},0.0441,[582,583,584],"not curly","it didn't do much for my curly hair","not one curl",{"topic":586,"percentOfMentions":587,"verbatims":588},"Leak-Proof",0.0403,[589,590,591],"arrived leaking","spilled all over the box","Liquid was spilled",{"topic":593,"percentOfMentions":594,"verbatims":595},"Residue",0.0353,[596,597,598],"Brown residue on product","it leaves a residue","White residue",{"topic":600,"percentOfMentions":601,"verbatims":602},"Oily\u002FGreasy",0.0233,[603,604,605],"Leaves my hair feeling greasy","make it greasy","Way too oily",{"topic":607,"percentOfMentions":89,"verbatims":608},"Functionality-Overall",[609,610,611],"Did not work","does not work as advertised","in a pinch it works",[613,615,617,619,622,624,627,629,632,635],{"reason":586,"pct":614},0.2051,{"reason":477,"pct":616},0.1259,{"reason":566,"pct":618},0.1189,{"reason":620,"pct":621},"Advertised Vs Actual Product",0.0655,{"reason":607,"pct":623},0.0591,{"reason":625,"pct":626},"Motor Power",0.0512,{"reason":484,"pct":628},0.048600000000000004,{"reason":630,"pct":631},"Product Condition",0.0378,{"reason":633,"pct":634},"Defective Material\u002FParts",0.0255,{"reason":636,"pct":637},"Damage\u002FBurn Hair",0.0231,[639,644,649,654,658,663,668,673,678,683],{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"aunt jackies hair products",384051,-0.0856,0.0942,{"term":645,"volume":646,"growthQoq":647,"conversionRate":648},"mielle pomegranate and honey",91602,0.3733,0.0572,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"aunt jackies",88435,0.4543,0.1046,{"term":32,"volume":655,"growthQoq":656,"conversionRate":657},58699,-0.0624,0.019,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"curl la la",54772,-0.1751,0.1395,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"bee girl honey curl custard",47158,-0.0752,0.0452,{"term":669,"volume":670,"growthQoq":671,"conversionRate":672},"auntie jackie hair products",41730,-0.0432,0.0899,{"term":674,"volume":675,"growthQoq":676,"conversionRate":677},"curl lala",30360,-0.0427,0.1246,{"term":679,"volume":680,"growthQoq":681,"conversionRate":682},"mielle curl smoothie",23709,0.1639,0.0241,{"term":684,"volume":685,"growthQoq":686,"conversionRate":687},"curl lala aunt jackies",17974,0.7735,0.1576,[689,695,700,706,711,716],{"title":690,"href":691,"score":692,"verdict":51,"marketSize":693,"growth90":694},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":696,"href":697,"score":692,"verdict":51,"marketSize":698,"growth90":699},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":701,"href":702,"score":692,"verdict":703,"marketSize":704,"growth90":705},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":707,"href":708,"score":692,"verdict":51,"marketSize":709,"growth90":710},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":712,"href":713,"score":692,"verdict":703,"marketSize":714,"growth90":715},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":717,"href":718,"score":719,"verdict":51,"marketSize":720,"growth90":721},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[723,730,733,740,747,754,761,768,775,782,789,796,803,810,817,824,831,838,845,852],{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":731,"marketSizeTotal":732},10978,8129370268,{"nodeId":734,"label":735,"slug":736,"href":737,"nichesTracked":738,"marketSizeTotal":739},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":745,"marketSizeTotal":746},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":752,"marketSizeTotal":753},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":755,"label":756,"slug":757,"href":758,"nichesTracked":759,"marketSizeTotal":760},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":773,"marketSizeTotal":774},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":776,"label":777,"slug":778,"href":779,"nichesTracked":780,"marketSizeTotal":781},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":783,"label":784,"slug":785,"href":786,"nichesTracked":787,"marketSizeTotal":788},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":790,"label":791,"slug":792,"href":793,"nichesTracked":794,"marketSizeTotal":795},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":797,"label":798,"slug":799,"href":800,"nichesTracked":801,"marketSizeTotal":802},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":804,"label":805,"slug":806,"href":807,"nichesTracked":808,"marketSizeTotal":809},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":811,"label":812,"slug":813,"href":814,"nichesTracked":815,"marketSizeTotal":816},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":818,"label":819,"slug":820,"href":821,"nichesTracked":822,"marketSizeTotal":823},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":825,"label":826,"slug":827,"href":828,"nichesTracked":829,"marketSizeTotal":830},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":832,"label":833,"slug":834,"href":835,"nichesTracked":836,"marketSizeTotal":837},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":839,"label":840,"slug":841,"href":842,"nichesTracked":843,"marketSizeTotal":844},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":846,"label":847,"slug":848,"href":849,"nichesTracked":850,"marketSizeTotal":851},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":853,"label":854,"slug":855,"href":856,"nichesTracked":857,"marketSizeTotal":858},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]