---
title: "Cupuacu Butter — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cupuacu-butter"
last_updated: "2026-08-10T08:09:27.999Z"
locale: en
meta:
description: "Niche score 40/100 · $48K/yr market · 56K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $48K/yr market · 56K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cupuacu Butter — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **cupuacu butter**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 15Conversion 44Competition 25Returns 97Price range 80Avg price 95Brand share 13Review moat 81Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****386.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.94–$55.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$48K**
$48K/yr · 56K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cupuacu butter is a $48K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cupuacu butter market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#647**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- Better Shea Butter43% - Dr Adorable28% - Paris Fragrances11% - uh*Roh*Muh8% - Oslove Organics5% - 3CAYG3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -20.2% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cupuacu-butter/trend)
## **Top cupuacu butter search terms**
- **cupuacu butter**30K/yr-26.7%3.3% conv. - **cupuacu butter raw organic unrefined**8K/yr-24.6%3.7% conv. - **ucuuba butter**4K/yr+55.9%2.3% conv. - **cupuacu**10K/yr-44.8%1.1% conv. - **cupuau butter**3K/yr-8.4%2.9% conv. - **capuacu butter**2K/yr+32.0%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cupuacu-butter/search-terms)
## **Top cupuacu butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$14K40%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 8 oz Bar**Better Shea Butter**$25.18**4.7★207 rev](https://www.amazon.com/dp/B0BQJYDG5W) [2**Dr Adorable - 16 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed**Dr Adorable**$30.00**4.8★38 rev](https://www.amazon.com/dp/B0BL8GGGM2) [3**Virgin Cupuacu Butter Unrefined Ultra Moisturizing Nourishing Natural Butter for Skin and Hair Products and Skincare Formulations Cold Pressed Seeds Extraction Brazil Net Wt: 0.75 kgs/1.7 lb**uh*Roh*Muh**$55.30**4.4★59 rev](https://www.amazon.com/dp/B08VZSY6TN) [4**Dr Adorable - 8 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed**Dr Adorable**$18.96**4.4★131 rev](https://www.amazon.com/dp/B0BL89Y9P8) [5**Paris Fragrances Ucuuba Butter - Natural Unrefined - 16 Oz (1 lb) - Sustainable Product of the Brazilian Amazon**Paris Fragrances**$30.17**4.4★16 rev](https://www.amazon.com/dp/B0140CCWJU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$6.92**2,910 rev1y ago](https://www.amazon.com/dp/B0DWFKXJVY) [**Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 8 oz Bar**Better Shea Butter**$25.18**207 rev3y ago](https://www.amazon.com/dp/B0BQJYDG5W) [**Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 1 LB Bar**Better Shea Butter**$37.50**207 rev3y ago](https://www.amazon.com/dp/B0BQJYFBWW) [**3CAYG Ucuuba Butter 8oz All Natural Raw Unrefined 8oz Body and Hair Butter**3CAYG**$20.88**54 rev5y ago](https://www.amazon.com/dp/B08QX6F73Z) [**Virgin Cupuacu Butter Unrefined Ultra Moisturizing Nourishing Natural Butter for Skin and Hair Products and Skincare Formulations Cold Pressed Seeds Extraction Brazil Net Wt: 0.75 kgs/1.7 lb**uh*Roh*Muh**$55.30**59 rev6y ago](https://www.amazon.com/dp/B08VZSY6TN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paris Fragrances Ucuuba Butter - Natural Unrefined - 16 Oz (1 lb) - Sustainable Product of the Brazilian Amazon**Paris Fragrances**$30.17**4.4★**▲ 207%**](https://www.amazon.com/dp/B0140CCWJU) [**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$6.92**4.5★**▲ 114%**](https://www.amazon.com/dp/B0DWFKXJVY) [**Dr Adorable - 16 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed**Dr Adorable**$30.00**4.8★**▲ 35%**](https://www.amazon.com/dp/B0BL8GGGM2) [**3CAYG Ucuuba Butter 8oz All Natural Raw Unrefined 8oz Body and Hair Butter**3CAYG**$20.88**4.5★**▲ 30%**](https://www.amazon.com/dp/B08QX6F73Z) [**Dr Adorable - 4 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed**Dr Adorable**$14.94**4.3★**▲ 26%**](https://www.amazon.com/dp/B0BL8DXRBL)
**~~View all trending →~~**
## **What buyers say about cupuacu butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality butter”*
**Moist/Dry**18%
*“Very moisturizing”*
**Smell**16%
*“This was flawless from the scent buttery scent to the texture to how it melted to how it whipped up man this might be my new source to get it from”*
**Soft Feel**12%
*“It melts smoothly in your hands”*
**Ease Of Use**8%
*“Very easy to use”*
**Ease Of Application**4%
*“easily melts in hands to apply”*
**Comfort-Overall**4%
*“Luxurious”*
**Texture/Consistency-Overall**2%
*“The texture is rich and moisturizing, making it a great addition to my beauty routine”*
**Suitability Dry Skin**1%
*“calming for my skin”*
**Value For Money**1%
*“A very good product for the money”*
### **What buyers complain about **
**Smell**15%
*“It has a very faint odor akin to cocobutter”*
**Texture/Consistency-Overall**15%
*“Mine came a bit grainy”*
**Size-Overall**13%
*“Small size”*
**Value For Money**9%
*“it started to be too pricey”*
**Ethical Trade/Fair Trade**6%
*“An Indian company is scamming people”*
**Ingredients-Overall**4%
*“more dominant ingredients”*
### **Top return reasons **
**Value For Money**21%
**Advertised Vs Actual Product**15%
**Smell**13%
**Texture/Consistency-Overall**12%
**Hard Feel**9%
**Size-Overall**9%
**Oily/Greasy**6%
**Defective Material/Parts**3%
**Contamination**3%
**Hair Related**3%
## **Common questions**
- **Is cupuacu butter profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 12 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cupuacu butter niche?**
- 7 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cupuacu butter?**
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Size-Overall. The return rate is 0.7%.
- **When does demand for cupuacu butter peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cupuacu butter niche?**
- Listings span $5.94–$55.30; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.
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