---
title: "Creamy Petroleum Jelly — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/creamy-petroleum-jelly"
last_updated: "2026-08-10T13:12:34.677Z"
locale: en
meta:
description: "Niche score 34/100 · $34K/yr market · 40K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $34K/yr market · 40K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Creamy Petroleum Jelly — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **creamy petroleum jelly**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 74Competition 7Returns 97Price range 60Avg price 54Brand share 0Review moat 67Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****838**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.03–$30.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$34K**
$34K/yr · 40K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, creamy petroleum jelly is a $34K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **creamy petroleum jelly market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Vaseline34% - Fungoto27% - personal care16% - XtraCare14% - ASSURED9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/creamy-petroleum-jelly/trend)
## **Top creamy petroleum jelly search terms**
- **creamy petroleum jelly**14K/yr-26.6%7.6% conv. - **vaseline deep moisture body cream**13K/yr-26.9%8.5% conv. - **careall creamy petroleum jelly**5K/yr-30.6%6.4% conv. - **creamy vaseline**5K/yr-40.3%5.8% conv. - **vaseline deep moisture**3K/yr-29.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/creamy-petroleum-jelly/search-terms)
## **Top creamy petroleum jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz**Vaseline**$30.06**4.8★1,050 rev](https://www.amazon.com/dp/B0BYP7G3CP) [2**4 Xtra Care Creamy Petroleum Jelly Skin Moisturizer Vitamin E Enriched 7 oz each**Fungoto**$11.57**4.5★656 rev](https://www.amazon.com/dp/B00Q2GFSNK) [3**Creamy Petroleum Jelly Vitamin E Enriched 7.0oz 1 Tube**XtraCare**$5.03**4.5★393 rev](https://www.amazon.com/dp/B00KED5Z0S) [4**Personal Care Petroleum Jelly Vitamin E (3 Pack)**personal care**$10.44**4.4★627 rev](https://www.amazon.com/dp/B00G4EP1IM) [5**Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented**ASSURED**$13.63**4.6★382 rev](https://www.amazon.com/dp/B07Z9R9LD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**281 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [**Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz**Vaseline**$11.14**3,101 rev2y ago](https://www.amazon.com/dp/B0CFC4ZTQJ) [**Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz**Vaseline**$30.06**1,050 rev3y ago](https://www.amazon.com/dp/B0BYP7G3CP) [**Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented**ASSURED**$13.63**382 rev6y ago](https://www.amazon.com/dp/B07Z9R9LD3) [**Personal Care Petroleum Jelly Vitamin E and Cocoa Butter Lotion 4.5 Oz (3 Pack) Vitamin E Cream for Skin with Cocoa Butter Cream Petroleum Jelly Tube**personal care**$9.79**214 rev9y ago](https://www.amazon.com/dp/B01FKGASR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**4.6★**▲ 314%**](https://www.amazon.com/dp/B0FWKW898Q) [**4 Xtra Care Creamy Petroleum Jelly Skin Moisturizer Vitamin E Enriched 7 oz each**Fungoto**$11.57**4.5★**▲ 13%**](https://www.amazon.com/dp/B00Q2GFSNK) [**Creamy Petroleum Jelly Vitamin E Enriched 7.0oz 1 Tube**XtraCare**$5.03**4.5★**▲ 11%**](https://www.amazon.com/dp/B00KED5Z0S) [**Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz**Vaseline**$30.06**4.8★**— 0%**](https://www.amazon.com/dp/B0BYP7G3CP) [**Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented**ASSURED**$13.63**4.6★**▼ 14%**](https://www.amazon.com/dp/B07Z9R9LD3)
**~~View all trending →~~**
## **What buyers say about creamy petroleum jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Amazing moisturizer”*
**Smell**11%
*“this is fragrance free”*
**Soft Feel**9%
*“Leaves skin soft”*
**Quality-Overall**8%
*“Great quality moisturizer”*
**Suitability Dry Skin**7%
*“Amazing for dry skin”*
**Value For Money**6%
*“Good Value”*
**Ease Of Use**5%
*“Simple, effective, and reliable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Absorbency**3%
*“Absorbs good”*
**Brightness/Shine/Glow**3%
*“Gives a really beautiful glow”*
### **What buyers complain about **
**Ease Of Use**15%
*“A bit hard to squeeze”*
**Smell**14%
*“Very strong scent”*
**Moist/Dry**6%
*“I get really dry hands”*
**Thickness**5%
*“The product was thickened where it oozed out from”*
**Value For Money**3%
*“Very expensive for its size”*
**Size-Overall**3%
*“Huge”*
**Advertised Vs Actual Product**3%
*“I think it's just a mistake in the ad”*
**Suitability Dry Skin**2%
*“Dry skin no more”*
**Texture/Consistency-Overall**2%
*“Each bottle had a diffrent consistency”*
**Ingredients-Overall**2%
*“Upon reading the label closely I see that it doesnt have the same ingredients either”*
### **Top return reasons **
**Smell**22%
**Product Condition**18%
**Size-Overall**15%
**Leak-Proof**10%
**Advertised Vs Actual Product**6%
**Texture/Consistency-Overall**4%
**Value For Money**3%
**Ease Of Use**3%
**Moist/Dry**2%
**Functionality-Overall**2%
## **Common questions**
- **Is creamy petroleum jelly profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the creamy petroleum jelly niche?**
- 5 brands and 80 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in creamy petroleum jelly?**
- Top complaints mined from reviews: Ease Of Use, Smell, Moist/Dry. The return rate is 0.6%.
- **When does demand for creamy petroleum jelly peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the creamy petroleum jelly niche?**
- Listings span $5.03–$30.06; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.
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