---
title: "Cream to Powder — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cream-to-powder"
last_updated: "2026-08-09T09:07:20.066Z"
locale: en
meta:
description: "Niche score 50/100 · $101K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $101K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cream to Powder — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **cream to powder**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 25Growth 34Conversion 83Competition 43Returns 97Price range 70Avg price 88Brand share 0Review moat 16Quality gap 77
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.28–$32.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$101K**
$101K/yr · 56K searches
**Review moat**
**Bad****20,268.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cream to powder is a $101K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream to powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$121K–$161K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Lume55% - Fresh Body FB43% - Anti Monkey Butt2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cream-to-powder/trend)
## **Top cream to powder search terms**
- **lume soft powder**13K/yr+4.3%6.9% conv. - **fresh breasts**9K/yr+52.6%12.9% conv. - **lume powder**7K/yr+42.4%4.8% conv. - **lume powder fresh scent**7K/yr-3.0%9.7% conv. - **lume deodorant for women soft powder**6K/yr-33.9%10.0% conv. - **underboob deodorant for women**3K/yr+48.5%1.6% conv. - **fresh breasts lotion to powder**5K/yr-13.5%16.9% conv. - **under breast deodorant for women**3K/yr-30.8%0.7% conv. - **lume whole body deodorant soft powder**1K/yr-12.8%9.4% conv. - **lume soft powder deodorant for women**1K/yr-22.4%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cream-to-powder/search-terms)
## **Top cream to powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh BREASTS Anti Chafe Cream Lotion to Powder 3.4oz - Chafing Deodorant for Women Inner Thighs & Areas that Sweat No Talc Aluminum or Added Fragrance**Fresh Body FB**$13.70**4.2★8,694 rev](https://www.amazon.com/dp/B07HGKFBSL) [2**Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)**Lume**$18.37**4.2★93,884 rev](https://www.amazon.com/dp/B0BZQJZQBT) [3**Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Soft Powder)**Lume**$24.67**4.4★39,654 rev](https://www.amazon.com/dp/B0C3WMPXN8) [4**Lume Whole Body Deodorant - Invisible Cream Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 2.2 Ounce (Pack of 2) (Soft Powder)**Lume**$23.95**4.1★43,200 rev](https://www.amazon.com/dp/B0C3WKT1XZ) [5**FRESH BREASTS Set - Anti Chafing Deodorant Lotion to Powder for Women 3.4oz + On-The-Go Travel Size .07oz (15 pack) - Chafing Cream Whole Body Deodorant for Women No Talc or Aluminum**Fresh Body FB**$19.74**4.4★172 rev](https://www.amazon.com/dp/B0BGJW9CXP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Hydrating Formula - Formulated Without SLS or Parabens - Safe For Sensitive Skin - 8.5 ounce (Soft Powder)**Lume**$18.83**24,989 rev5mo ago](https://www.amazon.com/dp/B0GHSRGLTH) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)**Lume**$19.91**142 rev6mo ago](https://www.amazon.com/dp/B0GGMLMP4F) [**Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)**Lume**$19.63**984 rev11mo ago](https://www.amazon.com/dp/B0FMH53KRN) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.70**31,937 rev1y ago](https://www.amazon.com/dp/B0FF5CP42V) [**Lume Whole Body Deodorant - Smooth Solid Stick & Flushable Deodorant Wipes - Doctor Developed - Aluminum Free Baking Soda Free Skin Loving - 2.6 Ounce (Soft Powder) 15 Count Wipes (Cool Cucumber)**Lume**$19.36**701 rev1y ago](https://www.amazon.com/dp/B0DQX57TMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)**Lume**$19.91**3.8★**▲ 197%**](https://www.amazon.com/dp/B0GGMLMP4F) [**Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Hydrating Formula - Formulated Without SLS or Parabens - Safe For Sensitive Skin - 8.5 ounce (Soft Powder)**Lume**$18.83**4.5★**▲ 175%**](https://www.amazon.com/dp/B0GHSRGLTH) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.70**4.3★**▲ 98%**](https://www.amazon.com/dp/B0FF5CP42V) [**Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)**Lume**$19.63**3.9★**▲ 34%**](https://www.amazon.com/dp/B0FMH53KRN) [**FRESH BREASTS Set - Anti Chafing Deodorant Lotion to Powder for Women 3.4oz + On-The-Go Travel Size .07oz (15 pack) - Chafing Cream Whole Body Deodorant for Women No Talc or Aluminum**Fresh Body FB**$19.74**4.4★**▲ 30%**](https://www.amazon.com/dp/B0BGJW9CXP)
**~~View all trending →~~**
## **What buyers say about cream to powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Smell Fresh”*
**Quality-Overall**14%
*“Products are reliable, effective and”*
**Efficiency**9%
*“worked well”*
**Advertised Vs Actual Product**7%
*“as described”*
**Moist/Dry**4%
*“Keeps skin feeling dry”*
**Allergies**3%
*“non-irritating”*
**Value For Money**3%
*“great value”*
**Ease Of Use**2%
*“Easy to use”*
**Soft Feel**2%
*“Goes on smoothly”*
**Durability**2%
*“Lasting and feel confident”*
### **What buyers complain about **
**Smell**28%
*“Dont like the scent”*
**Allergies**8%
*“Gave me rash”*
**Leak-Proof**8%
*“sprayer leaks”*
**Value For Money**7%
*“Too expensive”*
**Functionality-Overall**7%
*“Doesn't work”*
**Durability**3%
*“doesn't last”*
**Ease Of Use**2%
*“Its very hard to use”*
**Size-Overall**2%
*“Not full sized”*
**Adhesion/Stickiness**2%
*“not the stick”*
**Moist/Dry**2%
*“A bit dry”*
### **Top return reasons **
**Smell**59%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Value For Money**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Leak-Proof**2%
**Product Condition**2%
**Adhesion/Stickiness**1%
**Moist/Dry**1%
## **Common questions**
- **Is cream to powder profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cream to powder niche?**
- 3 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream to powder?**
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.6%.
- **When does demand for cream to powder peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the cream to powder niche?**
- Listings span $7.28–$32.75; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 20,268 reviews — the moat a new listing must climb.
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