---
title: "Cream Eyeliner — $461K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cream-eyeliner"
last_updated: "2026-08-09T22:20:58.745Z"
locale: en
meta:
description: "Niche score 47/100 · $461K/yr market · 418K searches/yr · $17.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $461K/yr market · 418K searches/yr · $17.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Eyeliner — $461K/yr Amazon US Niche (2026) - Flapen"
---
# **cream eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 24Conversion 70Competition 20Returns 95Price range 72Avg price 81Brand share 10Review moat 24Quality gap 52
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.99–$40.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$461K**
$461K/yr · 418K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,981.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cream eyeliner is a $461K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream eyeliner market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$431K–$518K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Inglot73% - MAYBELLINE14% - The Beauty Box5% - Anastasia Beverly Hills2% - Rimmel2% - JASSINS2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cream-eyeliner/trend)
## **Top cream eyeliner search terms**
- **inglot**77K/yr+15.9%4.0% conv. - **inglot eyeliner**99K/yr-17.5%7.1% conv. - **inglot gel eyeliner**30K/yr+17.9%7.3% conv. - **gel liner**36K/yr-3.5%1.3% conv. - **gel eyeliner pot**39K/yr-21.9%2.9% conv. - **eyeliner pot**25K/yr-0.8%3.1% conv. - **maybelline gel eyeliner**19K/yr+5.1%6.2% conv. - **pot eyeliner**15K/yr+0.1%2.7% conv. - **loreal gel eyeliner**11K/yr+0.8%2.8% conv. - **gel pot eyeliner**11K/yr-14.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cream-eyeliner/search-terms)
## **Top cream eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$92K30%$138K40%$184K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77**Inglot**$17.58**4.5★3,992 rev](https://www.amazon.com/dp/B01HHG5YKK) [2**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77**Inglot**$17.36**4.5★6,520 rev](https://www.amazon.com/dp/B00UQQU10C) [3**Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner Blackest Black Waterproof 0.106 Ounce Pack of 1**MAYBELLINE**$8.83**4.4★17,791 rev](https://www.amazon.com/dp/B0030HNNS6) [4**Inglot Duraline | Eyeliner sealant | Prolong Makeup Durability | Turn any Eyeshadow to Water Resistant Liquid Eyeliner | 9 ml/0.30 US FL OZ**Inglot**$16.34**4.6★3,919 rev](https://www.amazon.com/dp/B01BLOXA78) [5**The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)**The Beauty Box**$39.80**4.6★220 rev](https://www.amazon.com/dp/B09MZQ4MQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz**L'Oreal Paris**$9.52**5,585 rev3y ago](https://www.amazon.com/dp/B0BFZ2DTZR) [**Fine Angled Eyeliner Brush JASSINS Ultra thin Precision EyeLiner Makeup Brushes Set Fine Point Eyeliner Brush Synthetic Bristles Eye Makeup Tool (3 Pcs)**JASSINS**$4.99**3,172 rev4y ago](https://www.amazon.com/dp/B09X34N938) [**The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)**The Beauty Box**$39.80**220 rev4y ago](https://www.amazon.com/dp/B09MZQ4MQY) [**Inglot Eye Essentials Set | Duraline + AMC Eyeliner Gel 77 + Makeup Brush 31T |**Inglot**$40.50**582 rev6y ago](https://www.amazon.com/dp/B00FOJN7KM) [**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 69**Inglot**$18.87**3,992 rev9y ago](https://www.amazon.com/dp/B01EO5UWE0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 69**Inglot**$18.87**4.5★**▲ 35%**](https://www.amazon.com/dp/B01EO5UWE0) [**Inglot Duraline | Eyeliner sealant | Prolong Makeup Durability | Turn any Eyeshadow to Water Resistant Liquid Eyeliner | 9 ml/0.30 US FL OZ**Inglot**$16.34**4.6★**▲ 19%**](https://www.amazon.com/dp/B01BLOXA78) [**Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner Blackest Black Waterproof 0.106 Ounce Pack of 1**MAYBELLINE**$8.83**4.4★**▲ 17%**](https://www.amazon.com/dp/B0030HNNS6) [**Anastasia Beverly Hills Waterproof Crme Color - Full-Pigment Cream Eyeshadow & Eyeliner for High-Coverage Blendable Matte Finish with Long-Wearing Waterproof Definition**Anastasia Beverly Hills**$17.91**4.4★**▲ 13%**](https://www.amazon.com/dp/B00M0URA2Y) [**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77**Inglot**$17.58**4.5★**▲ 12%**](https://www.amazon.com/dp/B01HHG5YKK)
**~~View all trending →~~**
## **Common questions**
- **Is cream eyeliner profitable to sell on Amazon United States?**
- The niche generates $461K/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cream eyeliner niche?**
- 7 brands and 54 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- **When does demand for cream eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cream eyeliner niche?**
- Listings span $4.99–$40.50; the average listing price is $17.25 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)