---
title: "Cream Blush Stick — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cream-blush-stick"
last_updated: "2026-08-09T20:44:38.888Z"
locale: en
meta:
description: "Niche score 39/100 · $137K/yr market · 416K searches/yr · $7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $137K/yr market · 416K searches/yr · $7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Blush Stick — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **cream blush stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 52Conversion 54Competition 24Returns 97Price range 0Avg price 21Brand share 0Review moat 6Quality gap 70
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+23.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$137K**
$137K/yr · 416K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****38,742**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.42–$10.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, cream blush stick is a $137K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream blush stick market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$148K–$185K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.76% - COVERGIRL12% - L'Oreal Paris12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +23.7% search growth over the last 90 days.
60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cream-blush-stick/trend)
## **Top cream blush stick search terms**
- **elf blush stick**98K/yr+89.2%4.7% conv. - **elf cream blush**36K/yr+121.7%2.0% conv. - **elf monochromatic multi stick**38K/yr+5.7%8.5% conv. - **loreal lumi blush**35K/yr-14.7%2.5% conv. - **covergirl blush stick**20K/yr+4.3%2.8% conv. - **elf stick**17K/yr+55.3%1.8% conv. - **elf multi stick**18K/yr-2.7%6.2% conv. - **loreal liquid blush**19K/yr-17.5%2.7% conv. - **nars blush stick**14K/yr+9.8%0.1% conv. - **stick blush for cheeks**17K/yr-6.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cream-blush-stick/search-terms)
## **Top cream blush stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz**e.l.f.**$5.42**4.4★96,948 rev](https://www.amazon.com/dp/B07MWSRJ89) [2**LOreal Paris True Match Lumi Le Liquid Blush Intense Lightweight Blush Formula With Liquid Pigments Dewy Bright Pink 0.33 Fl Oz**L'Oreal Paris**$9.75**4.4★1,244 rev](https://www.amazon.com/dp/B0CZV17RRM) [3**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve**e.l.f.**$6.78**4.4★153 rev](https://www.amazon.com/dp/B0GVGF58HM) [4**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball**e.l.f.**$6.78**4.4★153 rev](https://www.amazon.com/dp/B0GVG81H21) [5**e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Glistening Peach 0.17 Oz**e.l.f.**$5.79**4.4★96,948 rev](https://www.amazon.com/dp/B07MWTH3BY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve**e.l.f.**$6.78**153 rev1mo ago](https://www.amazon.com/dp/B0GVGF58HM) [**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball**e.l.f.**$6.78**153 rev1mo ago](https://www.amazon.com/dp/B0GVG81H21) [**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Pink On It**e.l.f.**$6.81**153 rev1mo ago](https://www.amazon.com/dp/B0GVG3RYNH) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)**COVERGIRL**$10.78**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4W83PN) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)**COVERGIRL**$10.49**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4S9W9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve**e.l.f.**$6.78**4.4★**▲ 206%**](https://www.amazon.com/dp/B0GVGF58HM) [**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball**e.l.f.**$6.78**4.4★**▲ 206%**](https://www.amazon.com/dp/B0GVG81H21) [**e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Pink On It**e.l.f.**$6.81**4.4★**▲ 205%**](https://www.amazon.com/dp/B0GVG3RYNH) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)**COVERGIRL**$10.78**4.1★**▲ 156%**](https://www.amazon.com/dp/B0FN4W83PN) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)**COVERGIRL**$10.49**4.1★**▲ 39%**](https://www.amazon.com/dp/B0FN4S9W9B)
**~~View all trending →~~**
## **What buyers say about cream blush stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“love the shade”*
**Soft Feel**8%
*“Goes on smooth”*
**Value For Money**8%
*“Great value”*
**Quality-Overall**7%
*“I like this better than the high-end brands that I have used”*
**Ease Of Use**7%
*“easy to blend”*
**Ease Of Application**6%
*“Easy to apply”*
**Suitability Combination Skin**4%
*“Felt nice on my skin”*
**Brightness/Shine/Glow**4%
*“adds a natural glow”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
**Durability**2%
*“truly stays all day”*
### **What buyers complain about **
**Size-Overall**18%
*“the container is smaller”*
**Color**15%
*“Its a little darker than appeared”*
**Durability**6%
*“broken”*
**Brightness/Shine/Glow**4%
*“all of that glitter is unnecessary”*
**Moist/Dry**3%
*“product was extremely dry”*
**Quality-Overall**3%
*“The formula isnt good either”*
**Value For Money**3%
*“Not worth the price”*
**Texture/Consistency-Overall**2%
*“Product not smooth or moist”*
**Allergies**2%
*“Allergic reaction”*
**Oily/Greasy**2%
*“the product made my skin feel oily”*
### **Top return reasons **
**Color**59%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**6%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Size-Overall**2%
**Functionality-Overall**2%
**Brightness/Shine/Glow**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is cream blush stick profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cream blush stick niche?**
- 3 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream blush stick?**
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.7%.
- **When does demand for cream blush stick peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the cream blush stick niche?**
- Listings span $5.42–$10.78; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 38,742 reviews — the moat a new listing must climb.
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