[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-cover-up-makeup":3,"research-sidebar-rollups":897},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":89,"demand":94,"seasonality":409,"brandShare":422,"products":434,"feedback":650,"searchTerms":814,"related":862,"lastUpdated":37},"b7af53b622c57b92742e901aaec28827","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":21,"primePct":51,"oosRate":42},122659,432805,0.8228,-0.178,0.0226,0.6354,1,4.16,3888,12.54,4.98,61.29,27,12500,0.6296,0.0169,7,9,"cover up makeup","cover-up-makeup","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcover-up-makeup","Face","2026-07-15T00:09:02.955982+00:00",3,56,[],178,0,10000,250,500,125400,156750,61,128,0.9309,0.9259,{"score":53,"verdict":54,"components":55},39,"skip",[56,61,64,67,70,72,75,80,83,86],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",28,0.15,122658.67,{"key":62,"score":63,"weight":59,"raw":18},"growth",16,{"key":65,"score":58,"weight":66,"raw":19},"conversion",0.1,{"key":68,"score":69,"weight":59,"raw":20},"competition",36,{"key":71,"score":42,"weight":66,"raw":21},"brandShare",{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",84,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",26,0.05,3887.89,{"key":81,"score":82,"weight":66,"raw":30},"returns",81,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",54,{"key":87,"score":82,"weight":78,"raw":88},"priceRange",0.8220564730953649,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":408},[96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405],{"week":97,"volume":98},"2024-07-21",13425,{"week":100,"volume":101},"2024-07-28",9527,{"week":103,"volume":104},"2024-08-04",9382,{"week":106,"volume":107},"2024-08-11",9383,{"week":109,"volume":110},"2024-08-18",9429,{"week":112,"volume":113},"2024-08-25",9506,{"week":115,"volume":116},"2024-09-01",9018,{"week":118,"volume":119},"2024-09-08",9698,{"week":121,"volume":122},"2024-09-15",9126,{"week":124,"volume":125},"2024-09-22",8884,{"week":127,"volume":128},"2024-09-29",9243,{"week":130,"volume":131},"2024-10-06",11795,{"week":133,"volume":134},"2024-10-13",13393,{"week":136,"volume":137},"2024-10-20",10392,{"week":139,"volume":140},"2024-10-27",10559,{"week":142,"volume":143},"2024-11-03",9703,{"week":145,"volume":146},"2024-11-10",10900,{"week":148,"volume":149},"2024-11-17",10211,{"week":151,"volume":152},"2024-11-24",11208,{"week":154,"volume":155},"2024-12-01",13062,{"week":157,"volume":158},"2024-12-08",11308,{"week":160,"volume":161},"2024-12-15",10232,{"week":163,"volume":164},"2024-12-22",10720,{"week":166,"volume":167},"2024-12-29",12041,{"week":169,"volume":170},"2025-01-05",13667,{"week":172,"volume":173},"2025-01-12",12047,{"week":175,"volume":176},"2025-01-19",11806,{"week":178,"volume":179},"2025-01-26",12366,{"week":181,"volume":182},"2025-02-02",12309,{"week":184,"volume":185},"2025-02-09",8972,{"week":187,"volume":188},"2025-02-16",8273,{"week":190,"volume":191},"2025-02-23",9448,{"week":193,"volume":194},"2025-03-02",8956,{"week":196,"volume":197},"2025-03-09",7034,{"week":199,"volume":200},"2025-03-16",7261,{"week":202,"volume":203},"2025-03-23",8062,{"week":205,"volume":206},"2025-03-30",7938,{"week":208,"volume":209},"2025-04-06",7391,{"week":211,"volume":212},"2025-04-13",7873,{"week":214,"volume":215},"2025-04-20",7094,{"week":217,"volume":218},"2025-04-27",6803,{"week":220,"volume":221},"2025-05-04",6465,{"week":223,"volume":224},"2025-05-11",6052,{"week":226,"volume":227},"2025-05-18",6066,{"week":229,"volume":230},"2025-05-25",6462,{"week":232,"volume":233},"2025-06-01",6483,{"week":235,"volume":236},"2025-06-08",6263,{"week":238,"volume":239},"2025-06-15",5829,{"week":241,"volume":242},"2025-06-22",5472,{"week":244,"volume":245},"2025-06-29",5123,{"week":247,"volume":248},"2025-07-06",4847,{"week":250,"volume":251},"2025-07-13",7701,{"week":253,"volume":254},"2025-07-20",5878,{"week":256,"volume":257},"2025-07-27",6165,{"week":259,"volume":260},"2025-08-03",6017,{"week":262,"volume":263},"2025-08-10",5999,{"week":265,"volume":266},"2025-08-17",6206,{"week":268,"volume":269},"2025-08-24",5900,{"week":271,"volume":272},"2025-08-31",5820,{"week":274,"volume":275},"2025-09-07",5889,{"week":277,"volume":278},"2025-09-14",5789,{"week":280,"volume":281},"2025-09-21",6161,{"week":283,"volume":284},"2025-09-28",6045,{"week":286,"volume":287},"2025-10-05",6327,{"week":289,"volume":290},"2025-10-12",7406,{"week":292,"volume":293},"2025-10-19",6614,{"week":295,"volume":296},"2025-10-26",6176,{"week":298,"volume":299},"2025-11-02",6124,{"week":301,"volume":302},"2025-11-09",6264,{"week":304,"volume":305},"2025-11-16",6265,{"week":307,"volume":308},"2025-11-23",7086,{"week":310,"volume":311},"2025-11-30",7462,{"week":313,"volume":314},"2025-12-07",8334,{"week":316,"volume":317},"2025-12-14",9468,{"week":319,"volume":320},"2025-12-21",9867,{"week":322,"volume":323},"2025-12-28",9639,{"week":325,"volume":326},"2026-01-04",11294,{"week":328,"volume":329},"2026-01-11",11218,{"week":331,"volume":332},"2026-01-18",12241,{"week":334,"volume":335},"2026-01-25",13779,{"week":337,"volume":338},"2026-02-01",11759,{"week":340,"volume":341},"2026-02-08",11386,{"week":343,"volume":344},"2026-02-15",10237,{"week":346,"volume":347},"2026-02-22",10758,{"week":349,"volume":350},"2026-03-01",10407,{"week":352,"volume":353},"2026-03-08",10162,{"week":355,"volume":356},"2026-03-15",9071,{"week":358,"volume":359},"2026-03-22",9215,{"week":361,"volume":362},"2026-03-29",9025,{"week":364,"volume":365},"2026-04-05",9042,{"week":367,"volume":368},"2026-04-12",8700,{"week":370,"volume":371},"2026-04-19",8449,{"week":373,"volume":374},"2026-04-26",8287,{"week":376,"volume":377},"2026-05-03",8261,{"week":379,"volume":380},"2026-05-10",8556,{"week":382,"volume":383},"2026-05-17",8345,{"week":385,"volume":386},"2026-05-24",8363,{"week":388,"volume":389},"2026-05-31",8781,{"week":391,"volume":392},"2026-06-07",8580,{"week":394,"volume":395},"2026-06-14",8942,{"week":397,"volume":398},"2026-06-21",7718,{"week":400,"volume":401},"2026-06-28",12049,{"week":403,"volume":404},"2026-07-05",7533,{"week":406,"volume":407},"2026-07-12",7746,false,[410,411,412,413,414,415,416,417,418,419,420,421],1.4074980225805351,1.1890325000852573,0.9968640712509063,0.9101156969152256,0.8561794190206545,0.8448401361329999,0.8984315955877419,0.8598786693797436,0.8879853447884928,1.0391556556396884,0.956249861724261,1.2034767379564428,{"top":423,"otherBrandCount":42,"otherClickShare":433},[424,427,430],{"brand":425,"clickShare":426},"NYX PROFESSIONAL MAKEUP",0.5277000000000001,{"brand":428,"clickShare":429},"e.l.f.",0.46110000000000007,{"brand":431,"clickShare":432},"Generic",0.0109,0.00029999999999985594,[435,446,456,464,474,482,491,502,512,520,528,536,544,553,563,572,580,591,599,609,617,625,633,641],{"asin":436,"title":437,"brand":428,"imageUrl":438,"price":439,"rating":440,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0D3JFKVX1","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 25 Light Neutral","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-n00Xnh2L.jpg",8.66,4.4,11784,0.1778,0.203,"2024-06-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JFKVX1",{"asin":447,"title":448,"brand":425,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":453,"clickShare360":454,"launchDate":316,"amazonUrl":455},"B0FZCHD7DS","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 02 Fair Porcelain","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319YVdPda+L.jpg",13.44,4.1,869,0.1651,0.1049,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZCHD7DS",{"asin":457,"title":458,"brand":428,"imageUrl":459,"price":460,"rating":440,"reviews":441,"clickShare90":461,"clickShare360":462,"launchDate":444,"amazonUrl":463},"B0D3JDCQN2","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZzuJhtnbL.jpg",8.68,0.1629,0.1008,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JDCQN2",{"asin":465,"title":466,"brand":425,"imageUrl":467,"price":468,"rating":451,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B0BDP9RPMZ","NYX PROFESSIONAL MAKEUP Bare With Me Blur Skin Tint Foundation Make Up with Matcha Glycerin & Niacinamide - Light Neutral","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zHxUR-J9L.jpg",13.27,2997,0.0806,0.0846,"2023-04-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDP9RPMZ",{"asin":475,"title":476,"brand":428,"imageUrl":477,"price":478,"rating":440,"reviews":441,"clickShare90":479,"clickShare360":480,"launchDate":444,"amazonUrl":481},"B0D3JDRFS3","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 20 Light Cool","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TJgwnvAsL.jpg",8.71,0.0489,0.085,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JDRFS3",{"asin":483,"title":484,"brand":425,"imageUrl":485,"price":486,"rating":451,"reviews":469,"clickShare90":487,"clickShare360":488,"launchDate":489,"amazonUrl":490},"B0BDP2NW32","NYX PROFESSIONAL MAKEUP Bare With Me Blur Skin Tint Foundation Make Up with Matcha Glycerin & Niacinamide - Vanilla","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hT3DFUHML.jpg",10.2,0.0385,0.04,"2023-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDP2NW32",{"asin":492,"title":493,"brand":425,"imageUrl":494,"price":495,"rating":496,"reviews":497,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B07GXCRT32","NYX PROFESSIONAL MAKEUP Cant Stop Wont Stop Foundation 24h Full Coverage Matte Finish - Natural","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IqyGEhZNS.jpg",11.83,4.3,1892,0.0295,0.0551,"2018-11-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GXCRT32",{"asin":503,"title":504,"brand":425,"imageUrl":505,"price":506,"rating":507,"reviews":508,"clickShare90":509,"clickShare360":510,"launchDate":500,"amazonUrl":511},"B07JNLWJXK","NYX PROFESSIONAL MAKEUP Cant Stop Wont Stop Foundation 24h Full Coverage Matte Finish - Buff","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ewdR0hSaS.jpg",10.66,4.2,714,0.0292,0.0153,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07JNLWJXK",{"asin":513,"title":514,"brand":425,"imageUrl":515,"price":516,"rating":451,"reviews":452,"clickShare90":517,"clickShare360":518,"launchDate":316,"amazonUrl":519},"B0FZCBBG85","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 06 Light","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yiz2AY6eL.jpg",13,0.0225,0.0293,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZCBBG85",{"asin":521,"title":522,"brand":425,"imageUrl":523,"price":524,"rating":451,"reviews":452,"clickShare90":525,"clickShare360":526,"launchDate":316,"amazonUrl":527},"B0FZCCWJN9","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 05 Fair Ivory","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RZzuUUU-L.jpg",13.76,0.0209,0.0413,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZCCWJN9",{"asin":529,"title":530,"brand":425,"imageUrl":531,"price":532,"rating":451,"reviews":452,"clickShare90":533,"clickShare360":534,"launchDate":316,"amazonUrl":535},"B0FZC7TSP2","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 09 Light Nude","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31moqWpaQyL.jpg",14.35,0.0195,0.0072,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZC7TSP2",{"asin":537,"title":538,"brand":428,"imageUrl":539,"price":540,"rating":440,"reviews":441,"clickShare90":541,"clickShare360":542,"launchDate":444,"amazonUrl":543},"B0D3JDYWZ6","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 31 Medium Neutral","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c+v1LLXzL.jpg",8.65,0.0194,0.0362,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JDYWZ6",{"asin":545,"title":546,"brand":425,"imageUrl":547,"price":548,"rating":451,"reviews":469,"clickShare90":549,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B0BDPPP8WH","NYX PROFESSIONAL MAKEUP Bare With Me Blur Skin Tint Foundation Make Up with Matcha Glycerin & Niacinamide - Golden Light","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vNMPMOfAL.jpg",11.36,0.0184,0.0174,"2023-02-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDPPP8WH",{"asin":554,"title":555,"brand":428,"imageUrl":556,"price":557,"rating":440,"reviews":558,"clickShare90":559,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B0G1H45XQD","e.l.f. Soft Glam Satin Concealer Medium Coverage For Blemishes & Under-Eye Crease-Resistant Long Lasting Vegan & Cruelty-Free 13 Fair Neutral","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+U0L5wYuL.jpg",4.99,2884,0.0172,0.0094,"2025-12-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1H45XQD",{"asin":564,"title":565,"brand":425,"imageUrl":566,"price":567,"rating":496,"reviews":568,"clickShare90":569,"clickShare360":570,"launchDate":160,"amazonUrl":571},"B0DK7Y5MWM","NYX PROFESSIONAL MAKEUP Buttermelt Glaze Soft Glow Skin Tint + SPF 30 Up To 12HR Wear 02 Vanilla Bean Butta","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SMiC4sHvL.jpg",14.92,864,0.0165,0.0171,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK7Y5MWM",{"asin":573,"title":574,"brand":428,"imageUrl":575,"price":576,"rating":440,"reviews":441,"clickShare90":577,"clickShare360":578,"launchDate":444,"amazonUrl":579},"B0D3JDKD8D","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 50 Deep Warm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EQyC8klKL.jpg",8.69,0.0145,0.005,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JDKD8D",{"asin":581,"title":582,"brand":425,"imageUrl":583,"price":584,"rating":585,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B07JQQZ3V5","NYX PROFESSIONAL MAKEUP Cant Stop Wont Stop Foundation 24h Full Coverage Matte Finish - Light Ivory","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IHmDpbfYL.jpg",11.24,3.9,1036,0.0128,0.0296,"2018-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07JQQZ3V5",{"asin":592,"title":593,"brand":425,"imageUrl":594,"price":595,"rating":451,"reviews":452,"clickShare90":596,"clickShare360":597,"launchDate":316,"amazonUrl":598},"B0FZCCZBHC","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 16 Natural Beige","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31w0-rHsIvL.jpg",13.29,0.0127,0.0068,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZCCZBHC",{"asin":600,"title":601,"brand":425,"imageUrl":602,"price":603,"rating":451,"reviews":604,"clickShare90":605,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B00NZE7FX8","NYX PROFESSIONAL MAKEUP Cant Stop Wont Stop Foundation 24h Full Coverage Matte Finish - True Beige","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31C3gyCWtlS.jpg",10.07,901,0.0125,0.0052,"2018-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00NZE7FX8",{"asin":610,"title":611,"brand":428,"imageUrl":612,"price":613,"rating":440,"reviews":441,"clickShare90":614,"clickShare360":615,"launchDate":444,"amazonUrl":616},"B0D3JDZ4W7","e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 24 Light Warm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41g2SfRpgmL.jpg",8.7,0.0114,0.019,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D3JDZ4W7",{"asin":618,"title":619,"brand":431,"imageUrl":620,"price":26,"rating":621,"reviews":38,"clickShare90":432,"clickShare360":622,"launchDate":623,"amazonUrl":624},"B0F28694JS","H.U.D.A BEAUTY Easy Blur Natural Airbrush Foundation Medium-to-Buildable Coverage 1 fl oz with Niacinamide Chai 210B - Light skin with beige undertones","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Im+fSILxL.jpg",2.8,0.009,"2025-04-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F28694JS",{"asin":626,"title":627,"brand":425,"imageUrl":628,"price":629,"rating":451,"reviews":452,"clickShare90":630,"clickShare360":631,"launchDate":316,"amazonUrl":632},"B0FZCC3DHZ","NYX PROFESSIONAL MAKEUP Make Em Wonder Liquid Foundation 24HR Foundation Makeup With A Soft Matte Finish Buildable Full Coverage - 04 Cool Porcelain","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HdKJvrL7L.jpg",13.06,0.0106,0.0029,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZCC3DHZ",{"asin":634,"title":635,"brand":425,"imageUrl":636,"price":637,"rating":451,"reviews":638,"clickShare90":630,"clickShare360":570,"launchDate":639,"amazonUrl":640},"B08M5DF726","NYX PROFESSIONAL MAKEUP Total Control Pro Drop Foundation Skin-True Buildable Coverage - Buff","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zrXoaSikL.jpg",9.55,4047,"2021-01-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08M5DF726",{"asin":642,"title":643,"brand":425,"imageUrl":644,"price":645,"rating":507,"reviews":646,"clickShare90":647,"clickShare360":648,"launchDate":500,"amazonUrl":649},"B07JNMMVMR","NYX PROFESSIONAL MAKEUP Cant Stop Wont Stop Foundation 24h Full Coverage Matte Finish - Nude","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gpvxsf1AS.jpg",6.38,973,0.0096,0.0124,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07JNMMVMR",{"love":651,"hate":722,"returnReasons":789},[652,659,666,673,680,687,694,701,708,715],{"topic":653,"percentOfMentions":654,"verbatims":655},"Coverage",0.1946,[656,657,658],"full coverage","Smooth coverage","Coverage excellent",{"topic":660,"percentOfMentions":661,"verbatims":662},"Color",0.1137,[663,664,665],"Color is perfect","Looks natural","Color match is perfect",{"topic":667,"percentOfMentions":668,"verbatims":669},"Suitability Combination Skin",0.09380000000000001,[670,671,672],"its perfect for my skin","Great for sensitive skin","This product suits my skin perfectly",{"topic":674,"percentOfMentions":675,"verbatims":676},"Value For Money",0.0895,[677,678,679],"reasonable price","Excellent value","Good price",{"topic":681,"percentOfMentions":682,"verbatims":683},"Quality-Overall",0.065,[684,685,686],"Great quality, gives a skin like feel","Amazing quality","This foundation feels like great quality overall",{"topic":688,"percentOfMentions":689,"verbatims":690},"Soft Feel",0.054900000000000004,[691,692,693],"Very creamy a very nice love it","Goes on smooth","My face looks so much smoother",{"topic":695,"percentOfMentions":696,"verbatims":697},"Weight Light",0.0383,[698,699,700],"It feels so lightweight on the skin","Good & lightweight","Outstanding lightweight foundation",{"topic":702,"percentOfMentions":703,"verbatims":704},"Durability",0.037000000000000005,[705,706,707],"stays all day","Lasts all day","lasts well throughout the day",{"topic":709,"percentOfMentions":710,"verbatims":711},"Ease Of Application",0.0326,[712,713,714],"applies smoothly","Easy application","Easy to apply",{"topic":716,"percentOfMentions":717,"verbatims":718},"Brightness\u002FShine\u002FGlow",0.023,[719,720,721],"has a glow","It has the perfect soft glow","Nice glow",[723,729,735,742,748,755,762,769,776,782],{"topic":660,"percentOfMentions":724,"verbatims":725},0.1485,[726,727,728],"I picked the wrong color","The colors are off","Color not accurate",{"topic":653,"percentOfMentions":730,"verbatims":731},0.06480000000000001,[732,733,734],"just doesnt give the coverage I was looking for","Poor coverage","it did not cover it",{"topic":736,"percentOfMentions":737,"verbatims":738},"Moist\u002FDry",0.0645,[739,740,741],"Makes skin look super dry","Very, very dry","Horrible once dried",{"topic":667,"percentOfMentions":743,"verbatims":744},0.0466,[745,746,747],"Not the best for mature skin","none of it worked well for my mature combination skin","This is definitely not a your skin",{"topic":749,"percentOfMentions":750,"verbatims":751},"Thickness",0.0417,[752,753,754],"Not thick","Goes on thick as. very\u002Ftoo","Goes on thicker than i expected",{"topic":756,"percentOfMentions":757,"verbatims":758},"Suitability Dry Skin",0.0345,[759,760,761],"Not for dry skin","The product isn't good for older skin","so if you have dry skin this may not be for you",{"topic":763,"percentOfMentions":764,"verbatims":765},"Wrinkles",0.0276,[766,767,768],"It causes wrinkles","shows all my wrinkles","It didn't accentuate my wrinkles",{"topic":770,"percentOfMentions":771,"verbatims":772},"Suitability Oily Skin",0.0269,[773,774,775],"it doesnt look well if you have super oily skin","Didnt work for my oily skin","not for oily skin",{"topic":702,"percentOfMentions":777,"verbatims":778},0.024900000000000002,[779,780,781],"After less than 8 hours it started breaking up and separating","seemed to disappear after 2 hours of wear","The pump broke after a few uses",{"topic":783,"percentOfMentions":784,"verbatims":785},"Size-Overall",0.0235,[786,787,788],"The applicator is smaller","very small","The bottle is small",[790,792,795,797,799,801,804,806,809,811],{"reason":660,"pct":791},0.5604,{"reason":793,"pct":794},"Advertised Vs Actual Product",0.1199,{"reason":695,"pct":796},0.049,{"reason":653,"pct":798},0.0375,{"reason":736,"pct":800},0.0323,{"reason":802,"pct":803},"Texture\u002FConsistency-Overall",0.0229,{"reason":805,"pct":525},"Product Condition",{"reason":807,"pct":808},"Functionality-Overall",0.0203,{"reason":667,"pct":810},0.013000000000000001,{"reason":812,"pct":813},"Leak-Proof",0.0129,[815,820,824,828,833,838,843,848,852,857],{"term":816,"volume":817,"growthQoq":818,"conversionRate":819},"nyx foundation",152382,-0.2612,0.008,{"term":821,"volume":822,"growthQoq":823,"conversionRate":542},"elf soft glam satin foundation",98015,-0.0907,{"term":825,"volume":826,"growthQoq":827,"conversionRate":596},"elf soft glam",26770,0.2323,{"term":829,"volume":830,"growthQoq":831,"conversionRate":832},"blurring foundation",22448,-0.1935,0.002,{"term":834,"volume":835,"growthQoq":836,"conversionRate":837},"nyx foundation full coverage",20679,-0.1278,0.0069,{"term":839,"volume":840,"growthQoq":841,"conversionRate":842},"nyx blur",16276,-0.0448,0.0178,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"elf soft glam foundation",22069,-0.5347,0.0275,{"term":849,"volume":850,"growthQoq":851,"conversionRate":832},"easy blur foundation",19593,-0.1886,{"term":853,"volume":854,"growthQoq":855,"conversionRate":856},"nyx blur foundation",15616,-0.3204,0.0213,{"term":858,"volume":859,"growthQoq":860,"conversionRate":861},"soft glam satin foundation",7633,0.1486,0.0154,[863,870,875,881,886,891],{"title":864,"href":865,"score":866,"verdict":867,"marketSize":868,"growth90":869},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":871,"href":872,"score":866,"verdict":867,"marketSize":873,"growth90":874},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":876,"href":877,"score":866,"verdict":878,"marketSize":879,"growth90":880},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":882,"href":883,"score":866,"verdict":867,"marketSize":884,"growth90":885},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":887,"href":888,"score":866,"verdict":878,"marketSize":889,"growth90":890},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":892,"href":893,"score":894,"verdict":867,"marketSize":895,"growth90":896},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[898,905,908,915,922,929,936,943,950,957,964,971,978,985,992,999,1006,1013,1020,1027],{"nodeId":899,"label":900,"slug":901,"href":902,"nichesTracked":903,"marketSizeTotal":904},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":906,"marketSizeTotal":907},10978,8129370268,{"nodeId":909,"label":910,"slug":911,"href":912,"nichesTracked":913,"marketSizeTotal":914},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":916,"label":917,"slug":918,"href":919,"nichesTracked":920,"marketSizeTotal":921},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":923,"label":924,"slug":925,"href":926,"nichesTracked":927,"marketSizeTotal":928},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":930,"label":931,"slug":932,"href":933,"nichesTracked":934,"marketSizeTotal":935},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":937,"label":938,"slug":939,"href":940,"nichesTracked":941,"marketSizeTotal":942},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":1004,"marketSizeTotal":1005},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":1007,"label":1008,"slug":1009,"href":1010,"nichesTracked":1011,"marketSizeTotal":1012},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":1014,"label":1015,"slug":1016,"href":1017,"nichesTracked":1018,"marketSizeTotal":1019},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1021,"label":1022,"slug":1023,"href":1024,"nichesTracked":1025,"marketSizeTotal":1026},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1028,"label":1029,"slug":1030,"href":1031,"nichesTracked":1032,"marketSizeTotal":1033},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]