---
title: "Coty — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coty"
last_updated: "2026-08-09T10:14:25.010Z"
locale: en
meta:
description: "Niche score 46/100 · $196K/yr market · 332K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $196K/yr market · 332K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coty — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **coty**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 19Conversion 33Competition 15Returns 97Price range 90Avg price 93Brand share 6Review moat 48Quality gap 95
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.60–$50.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,675.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$196K**
$196K/yr · 332K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, coty is a $196K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coty market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$276K–$331K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#662**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Dana49% - BUYBUZZ24% - Generic16% - L'ovedbaby5% - Heating Master3% - MOBETTER FRAGRANCE OILS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coty/trend)
## **Top coty search terms**
- **loves baby soft**89K/yr+1.3%2.5% conv. - **loves baby soft perfume original**104K/yr-28.7%3.5% conv. - **loves baby soft perfume**54K/yr-7.3%2.3% conv. - **baby soft perfume**44K/yr-11.8%1.9% conv. - **baby soft**10K/yr-2.2%1.1% conv. - **loves baby soft body spray**11K/yr-4.7%2.3% conv. - **love baby soft perfume**7K/yr-13.5%2.8% conv. - **baby love perfume**3K/yr-20.8%1.7% conv. - **loves baby soft cologne**3K/yr+12.3%2.5% conv. - **loves baby soft perfume set**4K/yr-28.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coty/search-terms)
## **Top coty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$59K45%$88K60%$117K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Loves Baby Soft Cologne Mist Original Fragrance**Dana**$19.70**4.6★10,116 rev](https://www.amazon.com/dp/B00170L9KC) [2**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz Scent Category: Floral Powder TOP NOTES: Lemon Leaf Orange**BUYBUZZ**$23.78**4.5★38 rev](https://www.amazon.com/dp/B0FRXL4W6G) [3**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$16.56**1.0★1 rev](https://www.amazon.com/dp/B0H14GG653) [4**Lovedbaby Baby Girls Organic Snap One-Piece Footies Mauve 0-3 Months US**L'ovedbaby**$27.59**4.5★2,278 rev](https://www.amazon.com/dp/B00IIJA5QO) [5**Dana Loves Soft Jasmin Cologne Mist Romantic Jasmine Perfume Body Spray for Women with Soft Floral & Musky Scent (1.5oz)**Dana**$20.04**3.6★218 rev](https://www.amazon.com/dp/B0CVQGSRKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$16.56**1 rev5mo ago](https://www.amazon.com/dp/B0H14GG653) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$14.02**0 rev5mo ago](https://www.amazon.com/dp/B0H2NFJ743) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$15.18**0 rev5mo ago](https://www.amazon.com/dp/B0GVPG2ZZK) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$17.11**3 rev5mo ago](https://www.amazon.com/dp/B0GT2J3QCJ) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack**Generic**$16.81**4 rev8mo ago](https://www.amazon.com/dp/B0GZLBP5M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack**Generic**$16.81**5.0★**▲ 333%**](https://www.amazon.com/dp/B0GZLBP5M1) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$16.56**1.0★**▲ 332%**](https://www.amazon.com/dp/B0H14GG653) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$14.02**0.0★**▲ 332%**](https://www.amazon.com/dp/B0H2NFJ743) [**Lovedbaby Baby Girls Organic Snap One-Piece Footies Mauve 0-3 Months US**L'ovedbaby**$27.59**4.5★**▲ 331%**](https://www.amazon.com/dp/B00IIJA5QO) [**Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)**Generic**$15.18**0.0★**▲ 328%**](https://www.amazon.com/dp/B0GVPG2ZZK)
**~~View all trending →~~**
## **What buyers say about coty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Amazing long lasting fragrance”*
**Soft Feel**4%
*“It feels silky going on”*
**Value For Money**3%
*“Great price”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Durability**3%
*“lasts all day”*
**Size-Overall**2%
*“Good size”*
**Quality-Overall**1%
*“Nice quality”*
**Ease Of Application**1%
*“Easy to apply”*
**Ease Of Use**1%
*“but still okay to use”*
**Moist/Dry**1%
*“Ideal for dry elbows”*
### **What buyers complain about **
**Smell**61%
*“Definitely does not smell like the original”*
**Value For Money**6%
*“Extremely overpriced”*
**Allergies**5%
*“Allergic reaction”*
**Durability**3%
*“doesn't last long”*
**Skin Health**2%
*“BURNS SKIN”*
**Advertised Vs Actual Product**2%
*“Not the same with my first purchase”*
**Size-Overall**2%
*“Very tiny,”*
**Quality-Overall**2%
*“bad batches”*
**Flammable**1%
*“BURNS”*
**Dilute/Watery**1%
*“All of them were more watery than oil based consistency”*
### **Top return reasons **
**Smell**81%
**Advertised Vs Actual Product**6%
**Strength**2%
**Leak-Proof**2%
**Size-Overall**2%
**Durability**1%
**Oily/Greasy**1%
**Product Condition**1%
**Value For Money**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is coty profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 12 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coty niche?**
- 6 brands and 109 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in coty?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
- **When does demand for coty peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the coty niche?**
- Listings span $12.60–$50.22; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 1,676 reviews — the moat a new listing must climb.
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