[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-cordless-hot-brush":3,"research-sidebar-rollups":696},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":57,"baselines":96,"demand":101,"seasonality":187,"brandShare":188,"products":208,"feedback":464,"searchTerms":624,"related":662,"lastUpdated":37},"a6871c5c-8931-4607-b6eb-21311a29ec72","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":32,"sellerCount":39,"signals":40,"avgBsr":45,"pageQuality":46,"unitsSoldMin":47,"unitsSoldAvgMin":46,"unitsSoldAvgMax":48,"revenueMin":49,"revenueMax":50,"avgBrandAgeMonths":51,"avgSellerAgeDays":52,"top20ClickShare":53,"top20BrandShare":54,"primePct":55,"oosRate":56},42934,52805,5.9903,-0.2238,0.0312,0.2605,0.347,3.83,2219,26.06,7.01,88.12,64,1500,0.9063,0.0545,14,35,"cordless hot brush","cordless-hot-brush","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcordless-hot-brush","Irons","2026-07-14T19:29:05.491974+00:00",40,59,[41,42,43,44],"quality_gap","high_returns","no_dominant_brand","low_review_barrier",306,0,1250,100,32575,39090,21,157,0.5985,0.7898,1,0.2098,{"score":58,"verdict":59,"components":60},54,"watch",[61,66,68,72,75,78,81,86,89,92],{"key":62,"score":63,"weight":64,"raw":65},"marketSize",11,0.15,42934.27,{"key":67,"score":31,"weight":64,"raw":18},"growth",{"key":69,"score":70,"weight":71,"raw":19},"conversion",39,0.1,{"key":73,"score":74,"weight":64,"raw":20},"competition",89,{"key":76,"score":77,"weight":71,"raw":21},"brandShare",96,{"key":79,"score":80,"weight":71,"raw":22},"qualityGap",97,{"key":82,"score":83,"weight":84,"raw":85},"reviewMoat",43,0.05,2219.02,{"key":87,"score":88,"weight":71,"raw":30},"returns",23,{"key":90,"score":91,"weight":84,"raw":24},"avgPrice",95,{"key":93,"score":94,"weight":84,"raw":95},"priceRange",87,0.9014918012575516,{"avgRating":97,"medianPrice":98,"medianReturnRate":99,"nichesTracked":100},4.42,24.38,0.0215,115062,{"points":102,"droppedPartialWeek":186},[103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184],{"week":104,"volume":105},"2026-01-04",2622,{"week":107,"volume":108},"2026-01-11",1207,{"week":110,"volume":111},"2026-01-18",1015,{"week":113,"volume":114},"2026-01-25",1019,{"week":116,"volume":117},"2026-02-01",1337,{"week":119,"volume":120},"2026-02-08",1404,{"week":122,"volume":123},"2026-02-15",2618,{"week":125,"volume":126},"2026-02-22",1878,{"week":128,"volume":129},"2026-03-01",1148,{"week":131,"volume":132},"2026-03-08",898,{"week":134,"volume":135},"2026-03-15",903,{"week":137,"volume":138},"2026-03-22",770,{"week":140,"volume":141},"2026-03-29",733,{"week":143,"volume":144},"2026-04-05",836,{"week":146,"volume":147},"2026-04-12",868,{"week":149,"volume":150},"2026-04-19",867,{"week":152,"volume":153},"2026-04-26",932,{"week":155,"volume":156},"2026-05-03",673,{"week":158,"volume":159},"2026-05-10",782,{"week":161,"volume":162},"2026-05-17",893,{"week":164,"volume":165},"2026-05-24",734,{"week":167,"volume":168},"2026-05-31",783,{"week":170,"volume":171},"2026-06-07",624,{"week":173,"volume":174},"2026-06-14",728,{"week":176,"volume":177},"2026-06-21",753,{"week":179,"volume":180},"2026-06-28",873,{"week":182,"volume":183},"2026-07-05",557,{"week":185,"volume":156},"2026-07-12",false,null,{"top":189,"otherBrandCount":206,"otherClickShare":207},[190,193,196,199,201,203],{"brand":191,"clickShare":192},"DOEUTLQ",0.109,{"brand":194,"clickShare":195},"Terviiix",0.07300000000000001,{"brand":197,"clickShare":198},"Generic",0.0651,{"brand":200,"clickShare":84},"MELYDO",{"brand":202,"clickShare":84},"LOVANI",{"brand":204,"clickShare":205},"Hoson",0.044000000000000004,34,0.6089,[209,219,229,240,251,262,271,282,292,304,315,326,338,348,359,371,382,394,404,414,426,436,446,454],{"asin":210,"title":211,"brand":191,"imageUrl":212,"price":213,"rating":214,"reviews":215,"clickShare90":192,"clickShare360":216,"launchDate":217,"amazonUrl":218},"B0G58FK7PP","Mini Hair Straightener Portable 2026 Cordless Curling Iron Small Flat Steam Hair Straightener Brush Travel Hot Styling Tools for Women Wireless Tiny Ceramic Hairdressing Comb Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41seF7BWS-L.jpg",16.41,3.9,93,0.059,"2025-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G58FK7PP",{"asin":220,"title":221,"brand":200,"imageUrl":222,"price":223,"rating":224,"reviews":225,"clickShare90":84,"clickShare360":226,"launchDate":227,"amazonUrl":228},"B0C5J3F52L","MELYDO Mini Flat Iron Ceramic Tourmaline Small Hair Straightener for Short Hair\u002FBangs Dual Voltage Travel Hair Straightener Portable Mini Straightener with Storage Pouch(Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xZ-7UMvbL.jpg",11.22,4.4,1221,0.0488,"2023-05-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5J3F52L",{"asin":230,"title":231,"brand":204,"imageUrl":232,"price":233,"rating":234,"reviews":235,"clickShare90":236,"clickShare360":237,"launchDate":238,"amazonUrl":239},"B0FQ5M22VG","Cordless Hair Straightener Portable Mini Flat Iron Travel for Bangs Short Hair Rechargeable Curling Iron and Curler 2 in 1 Black for Touch Ups","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fuLtPpl0L.jpg",27.88,3.7,209,0.035,0.0224,"2025-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FQ5M22VG",{"asin":241,"title":242,"brand":194,"imageUrl":243,"price":244,"rating":245,"reviews":246,"clickShare90":247,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B0BYZPSLZK","Terviiix Mini Flat Iron Adjustable Temperature Travel-Size Mini Hair Straightener Small Flat Irons for Short Hair\u002FCurls Bangs Ceramic Portable Tiny Hair Curler Dual Voltage Auto-Off Pink 1\u002F2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nzVWNZqjL.jpg",20.38,4.3,3441,0.0335,0.0323,"2023-03-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BYZPSLZK",{"asin":252,"title":253,"brand":197,"imageUrl":254,"price":255,"rating":256,"reviews":257,"clickShare90":258,"clickShare360":259,"launchDate":260,"amazonUrl":261},"B0G29KF6TB","Mini Hair Straightener Rechargeable Wireless Portable Hair Straightener Brush 3-Speed Temperature Control Mini Hair Straightener for Women Idea for Home Travel (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pL7WGZMxL.jpg",15.2,3.8,41,0.0331,0.027,"2025-11-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G29KF6TB",{"asin":263,"title":264,"brand":194,"imageUrl":265,"price":266,"rating":245,"reviews":246,"clickShare90":267,"clickShare360":268,"launchDate":269,"amazonUrl":270},"B0C98VXXF9","Terviiix Mini Flat Iron Hair Straightener Adjustable Temperature Travel-Size 1\u002F2 Ceramic Plates Dual Voltage Auto-Off Pink","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413TXRr4noL.jpg",19.59,0.0327,0.0237,"2023-07-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C98VXXF9",{"asin":272,"title":273,"brand":274,"imageUrl":275,"price":276,"rating":277,"reviews":278,"clickShare90":19,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B0GKFB3MRH","Mini Flat Iron 0.8 Inch Ceramic Mini Hair Straightener Small Flat Irons for Short Hair Curls Bangs Dual Voltage for Travel Dual Voltage for Worldwide Use(Pink)","AIMSEE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DI9Zt2zkL.jpg",19.56,4.1,123,0.0179,"2025-07-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GKFB3MRH",{"asin":283,"title":284,"brand":202,"imageUrl":285,"price":286,"rating":224,"reviews":287,"clickShare90":288,"clickShare360":289,"launchDate":290,"amazonUrl":291},"B078339BL2","LOVANI Mini Flat Iron Travel Size Nano Titanium Dual Voltage Portable Hair for Worldwide Use 0.5 Inch Straightener with Professional Heat Resistant Travelling Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310l-aGKcBL.jpg",16.47,2722,0.0289,0.0245,"2017-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB078339BL2",{"asin":293,"title":294,"brand":295,"imageUrl":296,"price":297,"rating":298,"reviews":299,"clickShare90":300,"clickShare360":301,"launchDate":302,"amazonUrl":303},"B0DCMTM7CQ","STUDLLY LCD Screen Cordless Hair Straightener and Curler 2 in 1 Rechargeable Portable Mini Travel Negative Ionic Hair Straightening Brush for Women Fast Heating Hot Comb for Women Black","STUDLLY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Kv0fs9BRL.jpg",38,3.4,462,0.0248,0.0271,"2025-01-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCMTM7CQ",{"asin":305,"title":306,"brand":307,"imageUrl":308,"price":309,"rating":310,"reviews":311,"clickShare90":300,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B0FX9XWTFQ","Yaslayp Glambrushs Mini Hair Straightener Rechargeable Wireless Portable Hair Straightener Brush 3-Speed Temperature Control Mini Hair Straightener for Women Idea for Home Travel (Black)","Yaslayp","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41itYKoBJCL.jpg",14.08,3.6,202,0.129,"2025-10-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX9XWTFQ",{"asin":316,"title":317,"brand":318,"imageUrl":319,"price":320,"rating":214,"reviews":321,"clickShare90":322,"clickShare360":323,"launchDate":324,"amazonUrl":325},"B0GYJF2532","Mini Hair Straightener Rechargeable Portable Hair Straightener Brush 3-Speed Temperature Control Rechargeable Fast Heating Hot Comb Anti-Scald Shell Portable Travel for Women (Black)","KNISUZ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318nldcQUcL.jpg",11.29,19,0.0233,0.0089,"2026-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GYJF2532",{"asin":327,"title":328,"brand":329,"imageUrl":330,"price":331,"rating":332,"reviews":333,"clickShare90":334,"clickShare360":335,"launchDate":336,"amazonUrl":337},"B0CXPRMNWF","Quico Hair Straightener 110-240V Global Travel Hair Straighteners for Women 15s Fast Heating Ceramic Negative Ion Flat Iron Temp Memory 320-450 Auto-Off with Glove and Clips Gift Pink","QUICO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31B78GqgPpL.jpg",16.51,4.6,1450,0.0218,0.0098,"2024-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CXPRMNWF",{"asin":339,"title":340,"brand":202,"imageUrl":341,"price":342,"rating":245,"reviews":343,"clickShare90":344,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B075QZWTJJ","LOVANI Mini Flat Iron 0.5 inch Dual Voltage Travel Hair Straightener for Short to Medium Hair & Bangs Small Size Ceramic Tourmaline 3D Floating Plates HeatResistant Pouch Included","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MCCDYNBDL.jpg",15.1,5270,0.0211,0.0182,"2017-09-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075QZWTJJ",{"asin":349,"title":350,"brand":351,"imageUrl":352,"price":353,"rating":354,"reviews":63,"clickShare90":355,"clickShare360":356,"launchDate":357,"amazonUrl":358},"B0GS8P5R3H","Cordless Hair Straightener Brush for Travel Portable Hair Straightener Comb with Negative Ion Mini hot Brush for Women on-The-go Rechargeable with LED Display Anti-Scald Protection","IHGVOV","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31V4HZgzboL.jpg",28.67,2.3,0.0207,0.0079,"2026-03-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS8P5R3H",{"asin":360,"title":361,"brand":362,"imageUrl":363,"price":364,"rating":365,"reviews":366,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0DGWXNM7P","Mini Portable Cordless Hair Straightener USB RechargeableRapid Heating can Work continuously for 40 Minutes Wireless Curling Iron for Travel (Pink)","LIVAVIVA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314AZ08dx-L.jpg",31.36,3.1,68,0.0203,0.0251,"2024-09-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DGWXNM7P",{"asin":372,"title":373,"brand":374,"imageUrl":375,"price":376,"rating":256,"reviews":377,"clickShare90":378,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B0G64THDP7","Go Brush Pro 2026 Mini Hair Straightener 2-in1 Mini Straightener Brush 3 Adjustable Temperature Portable USB Charging Suitable for All Hair Types (Light Pink)","T.Chilyn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414sfkBm6+L.jpg",10.24,10,0.0188,0.0072,"2025-12-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G64THDP7",{"asin":383,"title":384,"brand":385,"imageUrl":386,"price":387,"rating":388,"reviews":389,"clickShare90":390,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B075LMF5NF","BaBylissPRO Nano Titanium Mini Flat Iron Hair Straightener","BaBylissPRO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41824h90xoL.jpg",40.92,4.2,3863,0.018,0.0205,"2017-02-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075LMF5NF",{"asin":395,"title":396,"brand":197,"imageUrl":397,"price":398,"rating":310,"reviews":399,"clickShare90":400,"clickShare360":401,"launchDate":402,"amazonUrl":403},"B0G3X4CMWD","Mini Hair Straightener Cordless&Rechargeable Portable Hair Straightener Brush with 3 Temperature Setting Fast Heating Hot Comb&Anti-Scald Shell Plates Mini Straightener Brush for Home Travel Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412JK+j+p1L.jpg",17.57,62,0.0177,0.0432,"2025-11-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3X4CMWD",{"asin":405,"title":406,"brand":385,"imageUrl":407,"price":408,"rating":245,"reviews":409,"clickShare90":410,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B001T0HHAG","BaBylissPRO Nano Titanium Mini Flat Iron Hair Straightener 0.5 Hair Straightener Iron for Touch Ups & All Hair Types Perfect for Travel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wz6SuXMJL.jpg",35.22,2332,0.0173,0.0085,"2004-05-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001T0HHAG",{"asin":415,"title":416,"brand":417,"imageUrl":418,"price":419,"rating":420,"reviews":421,"clickShare90":422,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B0GS5DWSBD","Go Brush Pro 2026 Cordless Hair Straightener Brush","HiztoBlo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41noiPnmBSL.jpg",36.47,2.6,45,0.0165,0.0063,"2026-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS5DWSBD",{"asin":427,"title":428,"brand":429,"imageUrl":430,"price":431,"rating":234,"reviews":432,"clickShare90":433,"clickShare360":423,"launchDate":434,"amazonUrl":435},"B0GD165BM2","Gosect Cordless Hair Straightener Travel Flat Iron Rechargable for Women Portable Mini Hair Straightener and Curler 2-in-1 Fast Heating Adjustable Temp for Car Travel On-the-Go Styling(Pink)","Gosect","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gWma+FyGL.jpg",29.95,28,0.0158,"2025-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GD165BM2",{"asin":437,"title":438,"brand":439,"imageUrl":440,"price":441,"rating":224,"reviews":442,"clickShare90":433,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0FKTLZ6HM","LANDOT Mini Hair Straightening Brush Portable Heated Ionic Straightener Brush for Short to Medium Hair 30s Fast Heat Lightweight Hot Comb for Travel Blush Pink","LANDOT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BEw0uftCL.jpg",28.91,119,0.0267,"2025-08-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FKTLZ6HM",{"asin":447,"title":448,"brand":307,"imageUrl":449,"price":450,"rating":310,"reviews":311,"clickShare90":451,"clickShare360":452,"launchDate":313,"amazonUrl":453},"B0FX9X3D9W","Yaslayp Glambrushs Mini Hair Straightener Rechargeable Wireless Portable Hair Straightener Brush 3-Speed Temperature Control Mini Hair Straightener for Women Idea for Home Travel (Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41axnJK5aqL.jpg",14.24,0.0154,0.0574,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX9X3D9W",{"asin":455,"title":456,"brand":457,"imageUrl":458,"price":459,"rating":245,"reviews":460,"clickShare90":451,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B0BXKJ865S","SUNMAY Cordless Hair Straightener Titanium Portable Straightener for Travel Dual Voltage Cordless Flat Iron Hair Straightener 2 in 1 with Comb & Clip for Women Heat-up in Seconds USB-C Fast Charge","SUNMAY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uCGQ76FGL.jpg",45.74,1813,0.0145,"2023-06-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BXKJ865S",{"love":465,"hate":535,"returnReasons":600},[466,472,479,486,493,500,507,514,521,528],{"topic":467,"percentOfMentions":192,"verbatims":468},"Quality-Overall",[469,470,471],"Good quality and has a hidden mirror in the top","The build quality is excellent","Amazing quality",{"topic":473,"percentOfMentions":474,"verbatims":475},"Suitability Straight Hair",0.1082,[476,477,478],"My hair is straight","it straightens your hair","It straightens my hair with few passes making my hair smooth",{"topic":480,"percentOfMentions":481,"verbatims":482},"Ease Of Use",0.10679999999999999,[483,484,485],"easy to handle","Ease of use","Easy to hold",{"topic":487,"percentOfMentions":488,"verbatims":489},"Heating",0.09539999999999998,[490,491,492],"Heats really good","Heats up nicely","Gets hot very quickly",{"topic":494,"percentOfMentions":495,"verbatims":496},"Hair Styling",0.0645,[497,498,499],"Very nice straightener for the price","The curls are so good","Great Hair Straightener",{"topic":501,"percentOfMentions":502,"verbatims":503},"Value For Money",0.0603,[504,505,506],"Good Value","Great value for money","Best money spent",{"topic":508,"percentOfMentions":509,"verbatims":510},"Size-Overall",0.045700000000000005,[511,512,513],"Did fit nicely in my hand","fits easily in a bag","it fits perfectly in my bag",{"topic":515,"percentOfMentions":516,"verbatims":517},"Advertised Vs Actual Product",0.0385,[518,519,520],"As advertised","does exactly what it says","As described",{"topic":522,"percentOfMentions":523,"verbatims":524},"Soft Feel",0.030299999999999997,[525,526,527],"Its super smooth","Smooth as butter","keeps hair soft",{"topic":529,"percentOfMentions":530,"verbatims":531},"Efficiency",0.027200000000000002,[532,533,534],"Does the job","It works really well","Works great for my daughter",[536,542,549,556,562,568,575,581,588,594],{"topic":487,"percentOfMentions":537,"verbatims":538},0.10210000000000001,[539,540,541],"Did not heat up","Not hot enough","Barely heated up",{"topic":543,"percentOfMentions":544,"verbatims":545},"Suitability Short Hair",0.0793,[546,547,548],"Not suitable for short hair","Not good for short hair","It doesnt work for short hair",{"topic":550,"percentOfMentions":551,"verbatims":552},"Functionality-Overall",0.0756,[553,554,555],"Did not function","Did not work","Not functional",{"topic":473,"percentOfMentions":557,"verbatims":558},0.0596,[559,560,561],"Wouldn't straighten my hair at all","Terrible in straightening my hair","It is not for straightening fine hair",{"topic":508,"percentOfMentions":563,"verbatims":564},0.054299999999999994,[565,566,567],"Too large","Too long","Much too small",{"topic":569,"percentOfMentions":570,"verbatims":571},"Durability",0.0431,[572,573,574],"Died after a few uses","Broke in a week of using","Did Not Last",{"topic":480,"percentOfMentions":576,"verbatims":577},0.0383,[578,579,580],"Hard to use","hard to control","Hard to handle",{"topic":582,"percentOfMentions":583,"verbatims":584},"Charging",0.0374,[585,586,587],"takes too long to charge","Didn't charge at all","loses charge quickly",{"topic":501,"percentOfMentions":589,"verbatims":590},0.0365,[591,592,593],"Not worth the price","Its drastically overpriced","Waste of Money",{"topic":467,"percentOfMentions":595,"verbatims":596},0.0319,[597,598,599],"with low quality","Its very cheap quality","Bad quality",[601,603,605,607,609,611,613,616,618,621],{"reason":473,"pct":602},0.2759,{"reason":508,"pct":604},0.1241,{"reason":550,"pct":606},0.1184,{"reason":543,"pct":608},0.0867,{"reason":487,"pct":610},0.08529999999999999,{"reason":515,"pct":612},0.0717,{"reason":614,"pct":615},"Suitability Long Hair",0.022799999999999997,{"reason":582,"pct":617},0.0209,{"reason":619,"pct":620},"Damage\u002FBurn Hair",0.0187,{"reason":622,"pct":623},"Product Condition",0.0176,[625,630,635,640,644,648,653,658],{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"mini travel straightener",7864,0.5187,0.03,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"mini hair straightener brush",9473,-0.2084,0.0161,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"wireless straight hair comb",5502,-0.2942,0.0074,{"term":641,"volume":642,"growthQoq":643,"conversionRate":433},"mini straightener brush",9811,-0.5898,{"term":645,"volume":646,"growthQoq":647,"conversionRate":634},"portable mini straightener",6236,-0.0973,{"term":649,"volume":650,"growthQoq":651,"conversionRate":652},"portable mini hair straightener",5181,-0.3015,0.0047,{"term":654,"volume":655,"growthQoq":656,"conversionRate":657},"pocket hair straightener",4367,-0.4964,0.0189,{"term":659,"volume":660,"growthQoq":661,"conversionRate":46},"mini cordless hair straightener comb",4371,-0.7707,[663,669,674,680,685,690],{"title":664,"href":665,"score":666,"verdict":59,"marketSize":667,"growth90":668},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":670,"href":671,"score":666,"verdict":59,"marketSize":672,"growth90":673},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":675,"href":676,"score":666,"verdict":677,"marketSize":678,"growth90":679},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":681,"href":682,"score":666,"verdict":59,"marketSize":683,"growth90":684},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":686,"href":687,"score":666,"verdict":677,"marketSize":688,"growth90":689},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":691,"href":692,"score":693,"verdict":59,"marketSize":694,"growth90":695},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[697,704,707,714,721,728,735,742,749,756,763,770,777,784,791,798,805,812,819,826],{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":705,"marketSizeTotal":706},10978,8129370268,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":733,"marketSizeTotal":734},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":736,"label":737,"slug":738,"href":739,"nichesTracked":740,"marketSizeTotal":741},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":743,"label":744,"slug":745,"href":746,"nichesTracked":747,"marketSizeTotal":748},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":750,"label":751,"slug":752,"href":753,"nichesTracked":754,"marketSizeTotal":755},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":757,"label":758,"slug":759,"href":760,"nichesTracked":761,"marketSizeTotal":762},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":764,"label":765,"slug":766,"href":767,"nichesTracked":768,"marketSizeTotal":769},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":771,"label":772,"slug":773,"href":774,"nichesTracked":775,"marketSizeTotal":776},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":778,"label":779,"slug":780,"href":781,"nichesTracked":782,"marketSizeTotal":783},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":785,"label":786,"slug":787,"href":788,"nichesTracked":789,"marketSizeTotal":790},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":792,"label":793,"slug":794,"href":795,"nichesTracked":796,"marketSizeTotal":797},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":799,"label":800,"slug":801,"href":802,"nichesTracked":803,"marketSizeTotal":804},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":806,"label":807,"slug":808,"href":809,"nichesTracked":810,"marketSizeTotal":811},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":813,"label":814,"slug":815,"href":816,"nichesTracked":817,"marketSizeTotal":818},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":820,"label":821,"slug":822,"href":823,"nichesTracked":824,"marketSizeTotal":825},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":827,"label":828,"slug":829,"href":830,"nichesTracked":831,"marketSizeTotal":832},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]