---
title: "Cooling Spray — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cooling-spray"
last_updated: "2026-08-09T09:19:47.454Z"
locale: en
meta:
description: "Niche score 46/100 · $140K/yr market · 282K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $140K/yr market · 282K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cooling Spray — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **cooling spray**
**Skip it**
A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 52Conversion 46Competition 7Returns 100Price range 54Avg price 61Brand share 14Review moat 40Quality gap 88
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.62–$21.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,453.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$140K**
$140K/yr · 282K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cooling spray is a $140K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cooling spray market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$133K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**3%**
- Secret76% - plusOne7% - Sun Bum5% - Future of Cool3% - La Roche-Posay3% - Peter Thomas Roth3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cooling-spray/trend)
## **Top cooling spray search terms**
- **cooling spray**67K/yr+187.3%1.3% conv. - **secret cooling mist**59K/yr-65.7%4.6% conv. - **secret cooling mist spray**19K/yr+134.6%6.0% conv. - **cooling mist**22K/yr+103.4%1.4% conv. - **cooling spray for hot weather**23K/yr+468.6%0.9% conv. - **secret whole body cooling mist**20K/yr+13.6%4.7% conv. - **cooling body spray**10K/yr+212.3%1.6% conv. - **cooling mist spray**9K/yr+90.1%1.6% conv. - **cooling spray for body**6K/yr+992.0%1.8% conv. - **body cooling spray**8K/yr+118.9%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cooling-spray/search-terms)
## **Top cooling spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$42K45%$63K60%$84K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz**Secret**$11.67**4.2★1,010 rev](https://www.amazon.com/dp/B0FWS39BDC) [2**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.32**4.2★1,010 rev](https://www.amazon.com/dp/B0FWS3SZTD) [3**plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz**plusOne**$9.62**3.8★46 rev](https://www.amazon.com/dp/B0GTRTZVPQ) [4**Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz**Sun Bum**$11.58**4.4★3,333 rev](https://www.amazon.com/dp/B007MV4B1E) [5**Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size**Future of Cool**$14.76**3.9★29 rev](https://www.amazon.com/dp/B0FXN3H3DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adhesive Gbye 200ml Cold Spray and Cooling Wipe Set - Instant Freeze Spray for Sports Reduce Muscle Fatigue Micro-Mist Body Cooling Spray for Outdoor Heat with Hyaluronate for Skin Care**Adhesive Gbye**$13.44**7 rev3mo ago](https://www.amazon.com/dp/B0GWM2KZ8Y) [**plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz**plusOne**$9.62**46 rev3mo ago](https://www.amazon.com/dp/B0GTRTZVPQ) [**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz**Secret**$11.67**1,010 rev4mo ago](https://www.amazon.com/dp/B0FWS39BDC) [**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.32**1,010 rev4mo ago](https://www.amazon.com/dp/B0FWS3SZTD) [**Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size**Future of Cool**$14.76**29 rev8mo ago](https://www.amazon.com/dp/B0FXN3H3DL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adhesive Gbye 200ml Cold Spray and Cooling Wipe Set - Instant Freeze Spray for Sports Reduce Muscle Fatigue Micro-Mist Body Cooling Spray for Outdoor Heat with Hyaluronate for Skin Care**Adhesive Gbye**$13.44**3.6★**▲ 67%**](https://www.amazon.com/dp/B0GWM2KZ8Y) [**plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz**plusOne**$9.62**3.8★**▲ 67%**](https://www.amazon.com/dp/B0GTRTZVPQ) [**Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size**Future of Cool**$14.76**3.9★**▲ 40%**](https://www.amazon.com/dp/B0FXN3H3DL) [**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz**Secret**$11.67**4.2★**— 7%**](https://www.amazon.com/dp/B0FWS39BDC) [**Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz**Sun Bum**$11.58**4.4★**— 9%**](https://www.amazon.com/dp/B007MV4B1E)
**~~View all trending →~~**
## **What buyers say about cooling spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Awesome smell”*
**Moist/Dry**6%
*“it seems to help keep the moisture”*
**Quality-Overall**5%
*“Excellent product”*
**Suitability Dry Skin**5%
*“Its perfect after workouts, hot days, beach trips, or anytime my skin feels dry and tired”*
**Suitability Hot Weather**4%
*“a MUST HAVE for the upcoming hot weather this summer”*
**Ease Of Use**4%
*“Easy Use”*
**Heating**4%
*“nice cooling effect”*
**Allergies**4%
*“No irritation”*
**Suitability Combination Skin**3%
*“It just feels really good knowing youre putting something beneficial on your skin”*
**Efficiency**3%
*“it does its job very well”*
### **What buyers complain about **
**Smell**28%
*“Did not smell good”*
**Heating**7%
*“No cooling effect”*
**Value For Money**6%
*“Expensive”*
**Allergies**4%
*“Allergic reaction”*
**Oily/Greasy**3%
*“it's very oily on skin”*
**Adhesion/Stickiness**3%
*“makes my skin sticky”*
**Durability**3%
*“it's not long lasting”*
**Skin Health**2%
*“Burns skin immediately when using”*
**Flammable**2%
*“She noticed after spraying it on her girly bits it started to burn”*
**Moist/Dry**2%
*“It takes a bit to dry”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Functionality-Overall**19%
**Smell**16%
**Suitability Hot Weather**6%
**Dilute/Watery**6%
**Quality-Overall**6%
**Size-Overall**6%
**Defective Material/Parts**6%
## **Common questions**
- **Is cooling spray profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 8 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cooling spray niche?**
- 7 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cooling spray?**
- Top complaints mined from reviews: Smell, Heating, Value For Money. The return rate is 0.0%.
- **When does demand for cooling spray peak?**
- Demand peaks in Jan–Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the cooling spray niche?**
- Listings span $9.62–$21.21; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.
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