---
title: "coola sunscreen — $2.4M/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coola-sunscreen"
last_updated: "2026-07-20T20:02:11.319Z"
locale: en
meta:
description: "coola sunscreen clears our launch bar: a $2.4M/yr market growing +94.4% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:description": "coola sunscreen clears our launch bar: a $2.4M/yr market growing +94.4% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:title": "coola sunscreen — $2.4M/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **coola sunscreen**
**Launch it**
A $2.4M/yr market growing +94.4% this quarter with returns at 0.9% — clears our launch bar.
Market size 95Growth 89Conversion 96Competition 70Returns 95Price range 79Avg price 95Brand share 1Review moat 48Quality gap 43
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 671K searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$26.77**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+94.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$6.08–$51.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,746.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coola sunscreen is a $2.4M/yr Amazon United States market (671K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.7M–$3.3M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **126 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**589**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**0%**
- COOLA75% - Coola10% - Badger6% - Cetaphil5% - Thrive Natural Care4% - EltaMD1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +94.4% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coola-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$71K6%$141K9%$212K12%$282K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOLA Organic Sunscreen SPF 50 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 6 Fl Oz**COOLA**$26.87**4.5★1,238 rev](https://www.amazon.com/dp/B07ZWJTP8X) [2**COOLA Organic Face Sunscreen SPF 50 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 1.7 Fl Oz.**COOLA**$28.27**4.7★3,336 rev](https://www.amazon.com/dp/B07S3TZFL9) [3**COOLA Organic Sunscreen SPF 30 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Tropical Coconut 6 Fl Oz**COOLA**$26.54**4.6★1,263 rev](https://www.amazon.com/dp/B07ZWM9N29) [4**COOLA Organic Sunscreen SPF 50 Sunblock Body Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 5 Fl Oz**COOLA**$25.71**4.7★876 rev](https://www.amazon.com/dp/B07RPT26SC) [5**COOLA Organic Sunscreen SPF 50 Sunblock Spray Dermatologist Tested Skin Care For Daily Protection Vegan And Gluten Free Guava Mango 6 Fl Oz**Coola**$26.75**4.6★1,505 rev](https://www.amazon.com/dp/B07ZWJV21W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COOLA Organic Clear Sunblock Spray SPF 50 Voluspa California Summers Fragrance Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free**COOLA**$29.65**55 rev7mo ago](https://www.amazon.com/dp/B0G6SJBR1G) [**COOLA Recovery+ Face Mist Hypochlorous Acid Spray for Face Dermatologist Tested Skin Care Helps Reduce Redness and Refresh Skin 3.4oz**COOLA**$18.26**33 rev7mo ago](https://www.amazon.com/dp/B0G6MNJFNP) [**COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz**COOLA**$31.83**66 rev7mo ago](https://www.amazon.com/dp/B0G5Q3YNLG) [**COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz**COOLA**$27.96**56 rev7mo ago](https://www.amazon.com/dp/B0G5PYYN3F) [**COOLA Organic Sunscreen SPF 50 & 30 Sunblock Spray Kit Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Travel Size 2 Fl Oz 3 Pack**COOLA**$29.62**120 rev10mo ago](https://www.amazon.com/dp/B0FNT5GTXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COOLA Recovery+ Face Mist Hypochlorous Acid Spray for Face Dermatologist Tested Skin Care Helps Reduce Redness and Refresh Skin 3.4oz**COOLA**$18.26**4.7★**▲ 122%**](https://www.amazon.com/dp/B0G6MNJFNP) [**COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz**COOLA**$31.83**3.7★**▲ 96%**](https://www.amazon.com/dp/B0G5Q3YNLG) [**COOLA Organic Clear Sunblock Spray SPF 50 Voluspa California Summers Fragrance Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free**COOLA**$29.65**4.8★**▲ 90%**](https://www.amazon.com/dp/B0G6SJBR1G) [**COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz**COOLA**$27.96**4.3★**▲ 50%**](https://www.amazon.com/dp/B0G5PYYN3F) [**Badger Kids Mineral Sunscreen Cream SPF 40 98% Organic Ingredients Zinc Oxide Sunscreen for Kids Face & Body Water Resistant Reef Friendly Hawaii Approved Sunblock 2.9 fl oz 2-Pack**Badger**$32.66**4.7★**▲ 46%**](https://www.amazon.com/dp/B09QY1D7YN)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“its very affordable for the quality it delivers”*
**Smell**9%
*“Great fragrance”*
**Suitability Combination Skin**7%
*“Great for sensitive skin”*
**Protection**5%
*“It protects my skin”*
**Soft Feel**4%
*“Leaves skin very soft”*
**Ease Of Use**4%
*“Easy to put on”*
**Ease Of Application**4%
*“Easy to Apply”*
**Moist/Dry**3%
*“my skin continues to feel hydrated”*
**Value For Money**3%
*“Worth the price”*
**Suitability Hot Weather**3%
*“This is my go to for the summer or anytime its sunny”*
### **What buyers complain about **
**Value For Money**10%
*“A little expensive”*
**Color**7%
*“Not white on the skin”*
**Allergies**7%
*“It caused me to have a bad breakout”*
**Smell**6%
*“Not fragrance free”*
**Size-Overall**6%
*“Small tube”*
**Thickness**4%
*“It is thicker than creams”*
**Moist/Dry**3%
*“Not enough moisture”*
**Oily/Greasy**3%
*“Seems a little oily”*
**Durability**2%
*“it comes apart”*
**Functionality-Overall**2%
*“Its not effective”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**11%
**Value For Money**7%
**Smell**6%
**Functionality-Overall**4%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Color**3%
**Defective Material/Parts**2%
**Oily/Greasy**2%
## **Common questions**
- **Is coola sunscreen profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +94.4%. Flapen's verdict: Launch it (73/100).
- **How competitive is the coola sunscreen niche?**
- 6 brands and 589 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in coola sunscreen?**
- Top complaints mined from reviews: Value For Money, Color, Allergies. The return rate is 0.9%.
- **When does demand for coola sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the coola sunscreen niche?**
- Listings span $6.08–$51.73; the average listing price is $26.77 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.
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