---
title: "Search terms — contour palette - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/contour-palette/search-terms"
last_updated: "2026-08-10T15:13:30.684Z"
locale: en
meta:
  description: "Niche score 53/100 · $418K/yr market · 1.0M searches/yr · $12.82 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $418K/yr market · 1.0M searches/yr · $12.82 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — contour palette - Flapen"
---

# **contour palette**

**Worth a look**

Shows low returns (1.3%), but soft demand (-16.2% this quarter) keeps it on the watch list.

Market size 56Growth 17Conversion 39Competition 76Returns 89Price range 72Avg price 57Brand share 57Review moat 23Quality gap 48

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$3.83–$43.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.82**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$418K**

$418K/yr · 1.0M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,267.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

## Search terms