---
title: "Commercial Hand Soap Refill — $347K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/commercial-hand-soap-refill"
last_updated: "2026-08-10T17:37:44.983Z"
locale: en
meta:
description: "Niche score 46/100 · $347K/yr market · 183K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $347K/yr market · 183K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Commercial Hand Soap Refill — $347K/yr Amazon US Niche (2026) - Flapen"
---
# **commercial hand soap refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 44Conversion 97Competition 22Returns 99Price range 49Avg price 56Brand share 0Review moat 20Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.76**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$347K**
$347K/yr · 183K searches
**Price range**
**Okay****$3.96–$25.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,137.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, commercial hand soap refill is a $347K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **commercial hand soap refill market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$319K–$383K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Dial88% - Softsoap6% - Amazon Basics6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/commercial-hand-soap-refill/trend)
## **Top commercial hand soap refill search terms**
- **dial hand soap refill**55K/yr+23.2%11.3% conv. - **dial soap refill**34K/yr+23.9%13.6% conv. - **dial antibacterial hand soap refill**21K/yr+12.3%12.4% conv. - **dial soap antibacterial refill**19K/yr-3.7%12.9% conv. - **dial refill**11K/yr+23.6%12.9% conv. - **dial refill antibacterial hand soap**12K/yr+20.3%13.4% conv. - **dial liquid hand soap refill**10K/yr+7.8%11.4% conv. - **dial hand soap refill antibacterial**4K/yr+25.6%13.2% conv. - **dial soap refill antibacterial**4K/yr+4.2%17.9% conv. - **dial liquid soap refill**3K/yr+32.7%13.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/commercial-hand-soap-refill/search-terms)
## **Top commercial hand soap refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$69K30%$104K40%$139K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dial Antibacterial Defense Liquid Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula**Dial**$16.36**4.7★14,116 rev](https://www.amazon.com/dp/B076MSRSLK) [2**Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill Dermatologist-Tested Gentle on Skin**Dial**$8.51**4.6★21,618 rev](https://www.amazon.com/dp/B07ZDHQQW1) [3**Dial Antibacterial Defense Liquid Hand Soap + Aloe Gold Scent 52 Fl Oz Hand Soap Refill (3 Count) Dermatologist-Tested Gentle Formula**Dial**$17.45**4.7★14,116 rev](https://www.amazon.com/dp/B076MW7XDZ) [4**Dial Antibacterial Defense Liquid Hand Soap + Aloe Aloe Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula**Dial**$17.19**4.7★14,116 rev](https://www.amazon.com/dp/B0CN1SS3SC) [5**Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz**Dial**$10.14**4.6★21,618 rev](https://www.amazon.com/dp/B07Z7XTQKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce**Dial**$5.98**327 rev2y ago](https://www.amazon.com/dp/B0D49WBBNV) [**Dial Antibacterial Defense Liquid Hand Soap + Aloe Aloe Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula**Dial**$17.19**14,116 rev2y ago](https://www.amazon.com/dp/B0CN1SS3SC) [**Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 30 Fl Oz Hand Soap Refill (4 Pack) Dermatologist-Tested Gentle on Skin**Dial**$22.24**1,575 rev2y ago](https://www.amazon.com/dp/B0CN1T5DYF) [**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**21,520 rev2y ago](https://www.amazon.com/dp/B08R8PS5PB) [**Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Phthalate-Free Paraben-Free Citrus 50 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$4.07**11,948 rev4y ago](https://www.amazon.com/dp/B09HHBP46X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dial Antibacterial Defense Liquid Hand Soap + Aloe Spring Water Scent 1 Gallon Hand Soap Refill Dermatologist-Tested Gentle Formula**Dial**$25.75**4.7★**▲ 219%**](https://www.amazon.com/dp/B01N4EPUOF) [**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**4.6★**▲ 68%**](https://www.amazon.com/dp/B08R8PS5PB) [**Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce**Dial**$5.98**4.6★**▲ 50%**](https://www.amazon.com/dp/B0D49WBBNV) [**Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz**Dial**$10.14**4.6★**▲ 27%**](https://www.amazon.com/dp/B07Z7XTQKZ) [**Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Phthalate-Free Paraben-Free Citrus 50 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$4.07**4.4★**▲ 26%**](https://www.amazon.com/dp/B09HHBP46X)
**~~View all trending →~~**
## **What buyers say about commercial hand soap refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“fresh scent”*
**Value For Money**20%
*“Great deal”*
**Quality-Overall**9%
*“Just as good as name brands”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Ease Of Cleaning**5%
*“Good cleanser”*
**Dispensing Mechanism**5%
*“Works well in my foaming soap dispensers”*
**Cleansing**4%
*“appears to work ok to clean”*
**Efficiency**3%
*“Gets the job done”*
**Soft Feel**3%
*“Skin softness is great”*
**Lather**2%
*“superb foamy lather”*
### **What buyers complain about **
**Dilute/Watery**33%
*“LIKE WATER”*
**Smell**10%
*“Strong, unpleasant odor”*
**Lather**7%
*“Does not work into a lather”*
**Thickness**5%
*“Thick in the bottle”*
**Ease Of Cleaning**4%
*“makes a mess”*
**Quality-Overall**4%
*“Poor Quality”*
**Value For Money**3%
*“Waste of Money”*
**Allergies**3%
*“Irritates skin”*
**Dispensing Mechanism**2%
*“does absolutely nothing when dispensed from my dispenser”*
**Moist/Dry**2%
*“bleed from the dryness”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Smell**15%
**Leak-Proof**15%
**Dilute/Watery**14%
**Dispensing Mechanism**8%
**Value For Money**4%
**Size-Overall**4%
**Color**3%
**Defective Material/Parts**3%
**Motor Power**2%
## **Common questions**
- **Is commercial hand soap refill profitable to sell on Amazon United States?**
- The niche generates $347K/yr across 15 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the commercial hand soap refill niche?**
- 3 brands and 129 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in commercial hand soap refill?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Lather. The return rate is 0.2%.
- **When does demand for commercial hand soap refill peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the commercial hand soap refill niche?**
- Listings span $3.96–$25.75; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 13,137 reviews — the moat a new listing must climb.
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