---
title: "Search terms — colourpop mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colourpop-mascara/search-terms"
last_updated: "2026-08-10T18:50:41.385Z"
locale: en
meta:
  description: "Niche score 40/100 · $113K/yr market · 706K searches/yr · $26.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $113K/yr market · 706K searches/yr · $26.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — colourpop mascara - Flapen"
---

# **colourpop mascara**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 8Conversion 8Competition 85Returns 69Price range 76Avg price 95Brand share 3Review moat 25Quality gap 45

**Avg price**

**Incredible****$26.17**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$5.43–$45.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$113K**

$113K/yr · 706K searches

**Review moat**

**Bad****4,009.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-33.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms