---
title: "Colourpop Mascara — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colourpop-mascara"
last_updated: "2026-08-10T16:43:04.960Z"
locale: en
meta:
description: "Niche score 40/100 · $113K/yr market · 706K searches/yr · $26.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $113K/yr market · 706K searches/yr · $26.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colourpop Mascara — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **colourpop mascara**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 8Conversion 8Competition 85Returns 69Price range 76Avg price 95Brand share 3Review moat 25Quality gap 45
**Avg price**
**Incredible****$26.17**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$5.43–$45.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 706K searches
**Review moat**
**Bad****4,009.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colourpop mascara is a $113K/yr Amazon United States market (706K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colourpop mascara market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$209K–$262K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**1%**
- Too Faced94% - tarte2% - e.l.f.2% - Tower 281% - Ccolor1% - URBAN DECAY1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/colourpop-mascara/trend)
## **Top colourpop mascara search terms**
- **too faced**529K/yr-37.7%0.7% conv. - **two faced**56K/yr-10.9%1.2% conv. - **too face**23K/yr+2.8%0.3% conv. - **too faced makeup**23K/yr-29.5%0.9% conv. - **too faced natural eyes palette**22K/yr-49.4%1.0% conv. - **too faced chocolate bar palette**7K/yr-6.8%0.4% conv. - **two faced makeup**8K/yr-7.9%1.1% conv. - **toofaced**6K/yr+18.7%1.0% conv. - **to faced**4K/yr+1.5%0.2% conv. - **too faces**5K/yr+1.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/colourpop-mascara/search-terms)
## **Top colourpop mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Too Faced Cloud Crush Blurring Blush | Velvety Powder Blush for Cheeks with High-Pigment Formula | 93% Naturally Derived Ingredients Vegan & Cruelty-Free Candy Clouds 0.17 Ounce**Too Faced**$26.52**4.7★617 rev](https://www.amazon.com/dp/B0BWSQGFJY) [2**Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz**Too Faced**$24.54**4.4★20,484 rev](https://www.amazon.com/dp/B00P0Q0T28) [3**Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish|Hyaluronic Acid & Coconut Water Light Beige 0.45 Fl Oz**Too Faced**$31.28**4.4★1,929 rev](https://www.amazon.com/dp/B0B8Y3JTKN) [4**Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick | Multi-Use Contour + Cream Bronzer Stick | Lightweight Satin-Finish with Buildable Coverage 0.28 Ounce 0.28 Ounce Chocolate Mousse**Too Faced**$32.30**4.5★373 rev](https://www.amazon.com/dp/B0D19HCZH9) [5**Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Cloud 0.45 Fl Oz**Too Faced**$24.61**4.4★1,929 rev](https://www.amazon.com/dp/B0C2WWG2G3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Too Faced Chocolate Soleil Matte Blurring Bronzer | Matte Bronzer Powder that Mimics Natural Skin for Blurred Sun-Kissed Effect Travel Size 0.07 Ounce**Too Faced**$18.79**1,817 rev3mo ago](https://www.amazon.com/dp/B0GHSTYX2F) [**Too Faced Sun Bunny Blushing Bronzer | Dual-Shade Sheer Luminous Bronzer Blush with Pink Undertones to Mimic Natural Flush Strawberry Bunny 0.28 Ounce**Too Faced**$33.60**417 rev3mo ago](https://www.amazon.com/dp/B0GHSTWJG2) [**Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 fl. oz.**Too Faced**$45.06**20 rev11mo ago](https://www.amazon.com/dp/B0F8JFX53T) [**Too Faced Born This Way Soft Blur Flexible Finish Setting Powder | Blurring Silky Smooth Pressed Powder Formula + Soft Focus Finish Non-Comedogenic 0.16 Ounce Medium**Too Faced**$38.26**166 rev2y ago](https://www.amazon.com/dp/B0D6TVC1LZ) [**Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Vanilla 0.06 Fl Oz**Too Faced**$13.94**1,929 rev2y ago](https://www.amazon.com/dp/B0D6V5S31B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Too Faced Chocolate Soleil Matte Blurring Bronzer | Matte Bronzer Powder that Mimics Natural Skin for Blurred Sun-Kissed Effect Travel Size 0.07 Ounce**Too Faced**$18.79**4.8★**▲ 471%**](https://www.amazon.com/dp/B0GHSTYX2F) [**Too Faced Sun Bunny Blushing Bronzer | Dual-Shade Sheer Luminous Bronzer Blush with Pink Undertones to Mimic Natural Flush Strawberry Bunny 0.28 Ounce**Too Faced**$33.60**4.6★**▲ 459%**](https://www.amazon.com/dp/B0GHSTWJG2) [**Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 fl. oz.**Too Faced**$45.06**4.8★**▲ 373%**](https://www.amazon.com/dp/B0F8JFX53T) [**Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Vanilla 0.06 Fl Oz**Too Faced**$13.94**4.4★**▲ 149%**](https://www.amazon.com/dp/B0D6V5S31B) [**Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish |Hyaluronic Acid & Coconut Water Warm Beige 0.45 Fl Oz**Too Faced**$30.62**4.4★**▲ 106%**](https://www.amazon.com/dp/B0BY9HYJDQ)
**~~View all trending →~~**
## **What buyers say about colourpop mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Perfect shade”*
**Quality-Overall**10%
*“Best quality”*
**Value For Money**6%
*“Worth it”*
**Coverage**5%
*“Good coverage”*
**Durability**5%
*“Stays on well”*
**Soft Feel**4%
*“Goes on smooth”*
**Moist/Dry**3%
*“Moisturizing is nice”*
**Smell**3%
*“Love the fresh scent”*
**Ease Of Application**3%
*“Easy to apply”*
**Brightness/Shine/Glow**3%
*“It gives me a glow”*
### **What buyers complain about **
**Value For Money**12%
*“Too expensive”*
**Color**10%
*“Much darker than shown”*
**Functionality-Overall**8%
*“Does not work well”*
**Moist/Dry**7%
*“Dried Up”*
**Durability**5%
*“Doesnt last”*
**Quality-Overall**4%
*“not the quality that Ive come to expect from Too Faced”*
**Allergies**4%
*“they may have some mild itching”*
**Smudge Resistance**3%
*“Smears and smudges”*
**Size-Overall**3%
*“The tube is fairly small”*
**Smell**3%
*“I noticed a funny smell”*
### **Top return reasons **
**Color**45%
**Advertised Vs Actual Product**10%
**Moist/Dry**6%
**Functionality-Overall**6%
**Product Condition**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Size-Overall**3%
**Weight Light**2%
**Quality-Overall**2%
## **Common questions**
- **Is colourpop mascara profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 55 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the colourpop mascara niche?**
- 7 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in colourpop mascara?**
- Top complaints mined from reviews: Value For Money, Color, Functionality-Overall. The return rate is 2.3%.
- **When does demand for colourpop mascara peak?**
- Demand peaks in Jul–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the colourpop mascara niche?**
- Listings span $5.43–$45.17; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 4,010 reviews — the moat a new listing must climb.
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