---
title: "Colourpop Lip Mask — $4K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colourpop-lip-mask"
last_updated: "2026-08-06T00:45:37.453Z"
locale: en
meta:
description: "Niche score 29/100 · $4K/yr market · 14K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $4K/yr market · 14K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colourpop Lip Mask — $4K/yr Amazon US Niche (2026) - Flapen"
---
# **colourpop lip mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 9Conversion 37Competition 24Returns 95Price range 0Avg price 32Brand share 0Review moat 74Quality gap 50
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****558.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.80**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 14K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.49–$14.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colourpop lip mask is a $4K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colourpop lip mask market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$7K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- ColourPop89% - SHE LOVES9% - RILIMIOO2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
500300Spike '24Black Friday '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/colourpop-lip-mask/trend)
## **Top colourpop lip mask search terms**
- **colourpop lip mask**7K/yr-34.1%4.4% conv. - **colorpop lip mask**3K/yr-22.7%4.8% conv. - **color pop lip mask**3K/yr-44.6%2.9% conv. - **she loves lip mask**1K/yr-4.3%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/colourpop-lip-mask/search-terms)
## **Top colourpop lip mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40720%$81430%$1K40%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)**ColourPop**$9.37**4.6★101 rev](https://www.amazon.com/dp/B0FC6YWFZJ) [2**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Vanilla Cake (0.28 oz)**ColourPop**$9.60**4.6★101 rev](https://www.amazon.com/dp/B0FC73SMJX) [3**ColourPop x Alice in Wonderland Lip Mask - Limited-Edition Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Pure Madness (0.25 oz)**ColourPop**$11.64**4.2★35 rev](https://www.amazon.com/dp/B0C7D4CQZ2) [4**ColourPop x Winnie the Pooh Lip Scrub & Mask Set - Vegan & Cruelty-Free Lip Care Duo - Exfoliates Moisturizes & Softens - Enriched with a Honey Flavor - Hunny Pot**ColourPop**$14.76**4.6★209 rev](https://www.amazon.com/dp/B0BM3ZDZQJ) [5**2PCS Lip Mask Overnight Honey&Sakura Day and Night Repair Sleeping Lip Balm Fade Lip Lines Bee Balm Hydrating &Prevention Dry and Crack Lip Scrubs Exfoliator**SHE LOVES**$7.97**4.3★5,870 rev](https://www.amazon.com/dp/B08GJH4RZV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)**ColourPop**$9.37**101 rev1y ago](https://www.amazon.com/dp/B0FC6YWFZJ) [**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Vanilla Cake (0.28 oz)**ColourPop**$9.60**101 rev1y ago](https://www.amazon.com/dp/B0FC73SMJX) [**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Pistachio Gelato (0.28 oz)**ColourPop**$9.29**101 rev1y ago](https://www.amazon.com/dp/B0FC6Z2PPP) [**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Chocolate Milkshake (0.28 oz)**ColourPop**$9.56**101 rev1y ago](https://www.amazon.com/dp/B0FC7315W5) [**ColourPop Lip Mask - Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Strawberry (0.5 oz)**ColourPop**$9.86**50 rev1y ago](https://www.amazon.com/dp/B0DZ1FRD65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honey Lip Mask Day and Night Repair Hydrating Lipstick Raincoat Sleeping Lip Mask (Honey for Day Use)**RILIMIOO**$5.49**4.4★**▲ 336%**](https://www.amazon.com/dp/B08GQ7BT48) [**Ginger Lip Mask Magical Lip Plumper Lip Plumping Balm with Beeswax and Vitamin E DEROL Lip Plumper Day&Night Use Lip Enhancer for Fuller Softer Bigger Fuller Lips by Natural Lip Plumper**SHE LOVES**$7.10**4.1★**▲ 94%**](https://www.amazon.com/dp/B09KXPXHV2) [**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Pistachio Gelato (0.28 oz)**ColourPop**$9.29**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FC6Z2PPP) [**ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)**ColourPop**$9.37**4.6★**▲ 28%**](https://www.amazon.com/dp/B0FC6YWFZJ) [**ColourPop x Alice in Wonderland Lip Mask - Limited-Edition Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Pure Madness (0.25 oz)**ColourPop**$11.64**4.2★**— 9%**](https://www.amazon.com/dp/B0C7D4CQZ2)
**~~View all trending →~~**
## **What buyers say about colourpop lip mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“the Chocolate Milkshake scent is what truly has me hooked”*
**Moist/Dry**18%
*“Helps my dry lips feel moisturized”*
**Soft Feel**8%
*“It gently exfoliates without being too harsh and leaves my lips feeling incredibly soft and smooth”*
**Quality-Overall**6%
*“Product Quality”*
**Gifting Purpose**5%
*“I got this as a gift for my daughter”*
**Efficiency**4%
*“The mask does work”*
**Adhesion/Stickiness**4%
*“And the little honey stick applicator is adorableee”*
**Durability**3%
*“Lasts literally forever”*
**Color**2%
*“Colourpop makes my favorite lip mask”*
**Texture/Consistency-Overall**2%
*“Glitter is textured”*
### **What buyers complain about **
**Moist/Dry**15%
*“I don't believe this is hydrating”*
**Smell**11%
*“I feel not everyone would like the smell”*
**Size-Overall**10%
*“I wish the container was bigger”*
**Product Condition**8%
*“was already used”*
**Value For Money**6%
*“I was very disappointed to receive such a small amount for the price”*
**Sensitivity-Overall**4%
*“Yes it stings”*
**Oily/Greasy**4%
*“Too waxy”*
**Functionality-Overall**4%
*“does not work”*
**Adhesion/Stickiness**3%
*“The only thing I didn't like is the applicator stick”*
**Dispensing Mechanism**2%
*“The additional little lip oil rollerball does not dispense enough product”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Smell**15%
**Product Condition**14%
**Moist/Dry**13%
**Size-Overall**9%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Adhesion/Stickiness**4%
**Color**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is colourpop lip mask profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 14 tracked products. 90-day search growth is -31.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the colourpop lip mask niche?**
- 3 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in colourpop lip mask?**
- Top complaints mined from reviews: Moist/Dry, Smell, Size-Overall. The return rate is 1.0%.
- **When does demand for colourpop lip mask peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the colourpop lip mask niche?**
- Listings span $5.49–$14.76; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.
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