---
title: "Colorsonic Loreal Hair Coloring Device — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colorsonic-loreal-hair-coloring-device"
last_updated: "2026-08-09T21:00:47.795Z"
locale: en
meta:
description: "Niche score 38/100 · $107K/yr market · 507K searches/yr · $7.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $107K/yr market · 507K searches/yr · $7.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colorsonic Loreal Hair Coloring Device — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **colorsonic loreal hair coloring device**
**Skip it**
Prices mostly outside the sweet spot ($4.10–$14.68) — this niche doesn't clear our bar today.
Market size 26Growth 23Conversion 35Competition 61Returns 95Price range 0Avg price 21Brand share 2Review moat 19Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$107K**
$107K/yr · 507K searches
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,383.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.10–$14.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colorsonic loreal hair coloring device is a $107K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colorsonic loreal hair coloring device market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$150K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **28%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 79%
**Open market**
**0%**
- Milani47% - Rimmel44% - COVERGIRL4% - REVLON3% - L'Oreal Paris2% - MAYBELLINE1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -3.6% search growth over the last 90 days.
18K13KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/colorsonic-loreal-hair-coloring-device/trend)
## **Top colorsonic loreal hair coloring device search terms**
- **milani lipstick**187K/yr+0.5%0.7% conv. - **rimmel lipstick**173K/yr-5.4%3.4% conv. - **milani matte lipstick**21K/yr+11.9%0.6% conv. - **milani lipstick matte**15K/yr+2.8%0.5% conv. - **frosted pink lipstick**14K/yr-24.5%2.5% conv. - **milani color statement lipstick**11K/yr+0.4%0.3% conv. - **pink frost lipstick**10K/yr-17.8%2.1% conv. - **frosty pink lipstick**8K/yr-13.7%2.5% conv. - **rimmel london lipstick**9K/yr+11.1%1.2% conv. - **milani lip stick**7K/yr+6.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/colorsonic-loreal-hair-coloring-device/search-terms)
## **Top colorsonic loreal hair coloring device products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten**Milani**$8.63**4.2★3,196 rev](https://www.amazon.com/dp/B0DSLYDCPB) [2**Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy**Rimmel**$5.14**4.4★23,920 rev](https://www.amazon.com/dp/B01LTHKXMM) [3**Milani Color Statement Matte Lipstick - Love (0.14 Ounce) Cruelty-Free Nourishing Lipstick With a Full Matte Finish**Milani**$6.53**4.4★19,654 rev](https://www.amazon.com/dp/B014GAWDKY) [4**Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 750 Heart Breaker .14 fl.oz.**Rimmel**$6.09**4.4★16,419 rev](https://www.amazon.com/dp/B00Q26VTVK) [5**Rimmel Lasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 264 Coffee Shimmer .14oz**Rimmel**$5.33**4.4★23,920 rev](https://www.amazon.com/dp/B001KYQ4EG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 20 Cappuccino Light**Rimmel**$5.55**23,920 rev7mo ago](https://www.amazon.com/dp/B0FV3Y2MW6) [**Milani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten**Milani**$8.63**3,196 rev1y ago](https://www.amazon.com/dp/B0DSLYDCPB) [**Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - 10/10**Milani**$10.23**1,319 rev3y ago](https://www.amazon.com/dp/B0BXBHHDGH) [**Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - Red Flag**Milani**$9.74**1,319 rev3y ago](https://www.amazon.com/dp/B0BXBJMWFB) [**Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - Iconic**Milani**$10.10**1,319 rev3y ago](https://www.amazon.com/dp/B0BXBK51HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten**Milani**$8.63**4.2★**▲ 173%**](https://www.amazon.com/dp/B0DSLYDCPB) [**LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count**L'Oreal Paris**$7.87**4.4★**▲ 153%**](https://www.amazon.com/dp/B00F4VUTQU) [**Milani Color Statement Matte Lipstick - Matte Tease (0.14 Ounce) Cruelty-Free Nourishing Lipstick with a Full Matte Finish**Milani**$4.67**4.5★**▲ 136%**](https://www.amazon.com/dp/B01N5RCNDA) [**Milani Color Statement Matte Lipstick - Passion (0.14 Ounce) Cruelty-Free Nourishing Lipstick with Full Matte Finish**Milani**$5.58**4.4★**▲ 91%**](https://www.amazon.com/dp/B00SNNR88I) [**Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - 10/10**Milani**$10.23**4.3★**▲ 70%**](https://www.amazon.com/dp/B0BXBHHDGH)
**~~View all trending →~~**
## **What buyers say about colorsonic loreal hair coloring device**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“True color”*
**Soft Feel**8%
*“Smooth”*
**Value For Money**7%
*“GREAT PRICE”*
**Moist/Dry**6%
*“Its smooth & moisturizing”*
**Durability**5%
*“Durable”*
**Quality-Overall**5%
*“Excellent Product”*
**Brightness/Shine/Glow**2%
*“Has a beautiful shimmer to it”*
**Ease Of Application**2%
*“Great application”*
**Smell**1%
*“I like the light scent”*
**Color Fading/Discoloration**1%
*“Perfect Lip color that stays”*
### **What buyers complain about **
**Color**26%
*“Bad Color”*
**Durability**8%
*“Does not last”*
**Moist/Dry**7%
*“Too Dry”*
**Smell**7%
*“The smell is horrible”*
**Product Condition**4%
*“Was this used prior”*
**Quality-Overall**3%
*“No Quality Control, couldn't use”*
**Advertised Vs Actual Product**3%
*“color doesn't match as advertised”*
**Adhesion/Stickiness**3%
*“The adhesive was so strong that it was almost impossible to peel off without damaging the product”*
**Smudge Resistance**2%
*“Not all day wear smudges”*
**Value For Money**2%
*“Cheap”*
### **Top return reasons **
**Color**64%
**Advertised Vs Actual Product**12%
**Product Condition**5%
**Moist/Dry**3%
**Smell**2%
**Functionality-Overall**2%
**Stain Resistance**1%
**Adhesion/Stickiness**1%
**Defective Material/Parts**1%
**Weight Light**1%
## **Common questions**
- **Is colorsonic loreal hair coloring device profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the colorsonic loreal hair coloring device niche?**
- 6 brands and 111 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in colorsonic loreal hair coloring device?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.9%.
- **When does demand for colorsonic loreal hair coloring device peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the colorsonic loreal hair coloring device niche?**
- Listings span $4.10–$14.68; the average listing price is $7.52 (sweet spot $15–$100). The average incumbent carries 14,384 reviews — the moat a new listing must climb.
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