---
title: "Search terms — colorful eyeshadow palette - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colorful-eyeshadow-palette/search-terms"
last_updated: "2026-08-10T19:53:43.792Z"
locale: en
meta:
  description: "Niche score 55/100 · $138K/yr market · 486K searches/yr · $17.67 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $138K/yr market · 486K searches/yr · $17.67 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — colorful eyeshadow palette - Flapen"
---

# **colorful eyeshadow palette**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.

Market size 30Growth 20Conversion 20Competition 89Returns 84Price range 82Avg price 82Brand share 81Review moat 27Quality gap 62

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$2.72–$79.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$138K**

$138K/yr · 486K searches

**Review moat**

**Okay****3,769.11**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms