---
title: "Search terms — colored lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colored-lashes/search-terms"
last_updated: "2026-08-06T03:32:46.116Z"
locale: en
meta:
  description: "Niche score 45/100 · $34K/yr market · 167K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $34K/yr market · 167K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — colored lashes - Flapen"
---

# **colored lashes**

**Skip it**

A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 23Conversion 27Competition 57Returns 84Price range 49Avg price 30Brand share 62Review moat 73Quality gap 72

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****589**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.48–$24.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$34K**

$34K/yr · 167K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms