---
title: "Colored Lashes — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colored-lashes"
last_updated: "2026-08-10T13:17:50.547Z"
locale: en
meta:
description: "Niche score 45/100 · $34K/yr market · 167K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $34K/yr market · 167K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Lashes — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **colored lashes**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 23Conversion 27Competition 57Returns 84Price range 49Avg price 30Brand share 62Review moat 73Quality gap 72
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****589**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.48–$24.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$34K**
$34K/yr · 167K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, colored lashes is a $34K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored lashes market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$48K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,057**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**28%**
- RITALASH19% - KUCKOW19% - Happy Heartbeat12% - MUIIGOOD9% - TNFVLONEINS8% - Yaiseiko5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
5K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/colored-lashes/trend)
## **Top colored lashes search terms**
- **colored lashes**40K/yr-3.0%2.1% conv. - **color lashes**28K/yr-5.0%2.0% conv. - **colored eyelashes**21K/yr-9.4%2.0% conv. - **colorful lashes**13K/yr+5.6%2.3% conv. - **color eyelashes**11K/yr+8.5%1.8% conv. - **lashes with color**9K/yr-8.0%2.3% conv. - **colorful eyelashes**9K/yr-6.3%2.1% conv. - **pestaas de colores**7K/yr+0.2%1.9% conv. - **lashes color**5K/yr-7.8%2.1% conv. - **eyelashes colored**3K/yr+33.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/colored-lashes/search-terms)
## **Top colored lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lash Clusters Kit DIY Lash Extension Kit Colored Cluster Lashes Eyelash Extension Kit Individual Lashes with Lash Bond and Seal Lash Tweezers Natural Look RITALASH(30D+40D+50D+40D Colored Kit 9-16mm)**RITALASH**$10.19**4.5★1,550 rev](https://www.amazon.com/dp/B0F1C97TJ7) [2**Happy Heartbeat 3D Colored Lash Clusters C Curl 312Pcs 6 Colors 10mm 12mm 14mm 16mm Mixed Faux Mink Lashes DIY Individual Lashes 40D Colorful Fluffy Eyelash Extension(40D-10-16 6 Colors-C Curl)**Happy Heartbeat**$9.07**4.7★684 rev](https://www.amazon.com/dp/B0CNGBJC6S) [3**MUIIGOOD Colored Lash Extension Kit 120 Pcs DIY Lash Clusters Individual 14mm 16mm Mixed 6 Colors Soft False D Curl Eyelashes Rainbow Colorful Cluster Lashes Reusable Fluffy Lash for Women Girls**MUIIGOOD**$5.48**4.5★391 rev](https://www.amazon.com/dp/B0CY9C1D7B) [4**KUCKOW 7 Pairs Colored False Eyelashes Cat Eye Strip Lashes with Multi-Color Tips Fluffy Wispy 3D Volume Fake Lashes for Cosplay Party Festival Makeup**KUCKOW**$7.20**4.2★1,097 rev](https://www.amazon.com/dp/B0BMF2R63M) [5**Colored Eyelashes Mink Lashes with Color Fluffy Natural Wispy Strip Eye Lashes 5D Volume False Eyelashes Pack 7 Pairs Cosply Rainbow Colors Fake Eyelashes by TNFVLONEINS**TNFVLONEINS**$8.90**4.4★441 rev](https://www.amazon.com/dp/B0BJ7GYLX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lash Clusters Colored Lashes Clusters Wispy Eyelash Clusters Cluster Eyelash Extensions Pestaas Postizas Naturales Cluster Lashes Soft Lash Extension at Home for Beginners(30D+40D+50D+40D Colored)**RITALASH**$6.84**47 rev6mo ago](https://www.amazon.com/dp/B0GFW83V7P) [**8 Pairs Colorful False Eyelashes with Color on End Curly and Thick Colored Lashes Reusable Color Lashes for Beauty Bloggers Cosplayers Halloween Christmas Large-Scale Stage Performances.**Josojoou**$5.98**4 rev6mo ago](https://www.amazon.com/dp/B0GF1VMVL3) [**Lash Clusters Kit Bulk 3D Effect Eyelash Clusters Kit Cat Eye Lashes Cluster Eyelash Extensions Pack Colored Lashes Cluster Pestaas Postizas Naturales+Bond&Seal Remover Tweezers Cleanser(Lash Kit-7)**RITALASH**$24.01**165 rev7mo ago](https://www.amazon.com/dp/B0G46ZYPX7) [**Lash Clusters Kit DIY Lash Extension Kit 3D Effect Cluster Lashes 840Pcs Cluster Eyelash Extensions Wispy Eyelash Clusters with Lash Bond&Seal Gift Packs for Beginners Bulk Pack(12 Counts Lash Kit-3)**RITALASH**$19.80**165 rev8mo ago](https://www.amazon.com/dp/B0G1YBC93K) [**Lash Clusters Kit Colored Eyelash Clusters 640pcs Wispy Cluster Eyelash Extensions Pestaas Postizas Naturales DIY At Home Lash Extension Kit with Lash Bond&Seal Lash Tweezers (Color-001)**LASHSUN**$9.58**55 rev8mo ago](https://www.amazon.com/dp/B0G12PYXVY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lash Clusters Colored Lashes Clusters Wispy Eyelash Clusters Cluster Eyelash Extensions Pestaas Postizas Naturales Cluster Lashes Soft Lash Extension at Home for Beginners(30D+40D+50D+40D Colored)**RITALASH**$6.84**4.2★**▲ 310%**](https://www.amazon.com/dp/B0GFW83V7P) [**Lash Clusters Kit DIY Lash Extension Kit 3D Effect Cluster Lashes 840Pcs Cluster Eyelash Extensions Wispy Eyelash Clusters with Lash Bond&Seal Gift Packs for Beginners Bulk Pack(12 Counts Lash Kit-3)**RITALASH**$19.80**4.5★**▲ 258%**](https://www.amazon.com/dp/B0G1YBC93K) [**Sunniess Ombre Colored Lashes Silk Protein Fluffy Wispy Volume Fake Lashes for Halloweens Cosplay Party Stage Russian D Curl Lashes with Color Make up Faux Mink False Eyelashes**Sunniess Hair**$5.82**3.9★**▲ 176%**](https://www.amazon.com/dp/B0BFF3ZFPQ) [**Lash Clusters Kit Bulk 3D Effect Eyelash Clusters Kit Cat Eye Lashes Cluster Eyelash Extensions Pack Colored Lashes Cluster Pestaas Postizas Naturales+Bond&Seal Remover Tweezers Cleanser(Lash Kit-7)**RITALASH**$24.01**4.5★**▲ 130%**](https://www.amazon.com/dp/B0G46ZYPX7) [**Lash Clusters Kit Colored Eyelash Clusters 640pcs Wispy Cluster Eyelash Extensions Pestaas Postizas Naturales DIY At Home Lash Extension Kit with Lash Bond&Seal Lash Tweezers (Color-001)**LASHSUN**$9.58**4.1★**▲ 111%**](https://www.amazon.com/dp/B0G12PYXVY)
**~~View all trending →~~**
## **What buyers say about colored lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Great color choices”*
**Eyelash Quality**25%
*“This is a good set of eyelash clusters to experiment with”*
**Quality-Overall**9%
*“Beautifully made”*
**Adhesion/Stickiness**7%
*“The kit she said had great adhesion qualities”*
**Weight Light**5%
*“The clusters themselves are lightweight”*
**Soft Feel**5%
*“Gives the eye a soft”*
**Value For Money**3%
*“Super affordable”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**3%
*“Application is so easy”*
**Comfort-Overall**3%
*“They're very comfortable on”*
### **What buyers complain about **
**Quality-Overall**15%
*“they look so cheap”*
**Color**11%
*“not the dark which was advertised”*
**Durability**8%
*“The bands to almost every single red one broke before I could even pull it off the strip”*
**Adhesion/Stickiness**7%
*“the glue is not good and doesnt hold anything at all, if you are a beginner i would start with this”*
**Eyelash Quality**6%
*“Blue lashes not the same as picture”*
**Hard Feel**5%
*“they're really hard around your eyes”*
**Thickness**5%
*“thick as I wanted them”*
**Strength**4%
*“the rainbow part is very flimsy”*
**Size-Overall**4%
*“They are tiny”*
**Brightness/Shine/Glow**3%
*“These are not black light or glow in the dark”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Size-Overall**16%
**Adhesion/Stickiness**11%
**Eyelash Quality**10%
**Color**10%
**Quality-Overall**4%
**Functionality-Overall**4%
**Brightness/Shine/Glow**3%
**Defective Material/Parts**3%
**Material Quality**3%
## **Common questions**
- **Is colored lashes profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the colored lashes niche?**
- 22 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in colored lashes?**
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 1.6%.
- **When does demand for colored lashes peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the colored lashes niche?**
- Listings span $5.48–$24.01; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)