---
title: "Search terms — colored eyeliners - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colored-eyeliners/search-terms"
last_updated: "2026-08-10T16:22:23.812Z"
locale: en
meta:
  description: "Niche score 44/100 · $80K/yr market · 302K searches/yr · $9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $80K/yr market · 302K searches/yr · $9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — colored eyeliners - Flapen"
---

# **colored eyeliners**

**Skip it**

Prices mostly outside the sweet spot ($1.97–$16.01) — this niche doesn't clear our bar today.

Market size 20Growth 32Conversion 37Competition 47Returns 92Price range 7Avg price 25Brand share 62Review moat 20Quality gap 76

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.05**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$80K**

$80K/yr · 302K searches

**Review moat**

**Bad****12,739.39**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.97–$16.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms