---
title: "Colored Eyeliners — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/colored-eyeliners"
last_updated: "2026-08-10T13:17:48.098Z"
locale: en
meta:
description: "Niche score 44/100 · $80K/yr market · 302K searches/yr · $9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $80K/yr market · 302K searches/yr · $9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Eyeliners — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **colored eyeliners**
**Skip it**
Prices mostly outside the sweet spot ($1.97–$16.01) — this niche doesn't clear our bar today.
Market size 20Growth 32Conversion 37Competition 47Returns 92Price range 7Avg price 25Brand share 62Review moat 20Quality gap 76
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.05**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$80K**
$80K/yr · 302K searches
**Review moat**
**Bad****12,739.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$1.97–$16.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colored eyeliners is a $80K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored eyeliners market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$113K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**27%**
- BestLand38% - LemonSac9% - LANGMANNI8% - Meilury6% - BONNIE CHOICE6% - evpct5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/colored-eyeliners/trend)
## **Top colored eyeliners search terms**
- **color eyeliner**45K/yr+8.5%2.4% conv. - **colored eye liner**46K/yr-5.9%2.9% conv. - **colorful eyeliner**38K/yr+19.9%2.8% conv. - **colored eyeliner**29K/yr+19.5%2.6% conv. - **eyeliner set**40K/yr-14.5%1.5% conv. - **colored eyeliner pencils**12K/yr-10.1%3.9% conv. - **eyeliner colors**10K/yr+10.8%2.5% conv. - **eyeliner pack**11K/yr+12.8%1.7% conv. - **rainbow eyeliner**6K/yr+97.7%2.8% conv. - **colorful eyeliner set**8K/yr+8.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/colored-eyeliners/search-terms)
## **Top colored eyeliners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Colors Eyeliner Set - Matte Colored Gel Eyeliner Pencils Waterproof Smudge-Proof Long-Lasting Gel Pencils - Natural Eye Liner for Older Women lapiz de ojos delineador de ojos contra el agua**BestLand**$9.56**4.3★8,937 rev](https://www.amazon.com/dp/B09TXCRZN9) [2**BestLand 12 Colors Matte Liquid Eyeliner Set Rainbow Colorful Neon Eyeliner Pencil Pigmented Waterproof Smudgeproof Long Lasting Gel Eye Liner Christmas Makeup Gift Kit for Women (Set E)**BestLand**$9.72**4.3★8,937 rev](https://www.amazon.com/dp/B09WYJX8TV) [3**LemonSac 15PCS Colorful Eyeliner Pen Set Eye Shadow Pencil Pearl & Matte Metallic Glitter Eyeliner for Women Eye & Lip Liner Professional Eye Makeup Set**LemonSac**$9.64**4.2★4,530 rev](https://www.amazon.com/dp/B092ZJ9FX9) [4**LANGMANNI 12 Colors Matte Liquid Eyeliner Set Neon Colorful Pigmented With Long-lasting Smudgeproof & Waterproof Eye Liner Makeup for Bold & Stunning Looks - Gift for Girls**LANGMANNI**$9.75**4.4★1,008 rev](https://www.amazon.com/dp/B0DHZB82TQ) [5**Meilury 15 Colorful Eyeliner Pen Set Eye Shadow Pencil Pearl Eyeliner Kit Metallic Glitter Colored Eye liner for Women Eye&Lip Liner Professional Waterproof Eye Makeup**Meilury**$9.40**4.2★1,285 rev](https://www.amazon.com/dp/B09SQ33NLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8Pcs Retractable Creamy Eyeliner & Eyeshadow Sticks for Women Black White Brown Blue Purple Green Gray Colors Ultra Pigmented Waterproof Mechanical Eye Pencils Matte Satin Finish Vegan Cruelty-Free**FangTangDI**$9.99**61 rev5mo ago](https://www.amazon.com/dp/B0GJZTP24S) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz**REVLON**$8.26**51,636 rev1y ago](https://www.amazon.com/dp/B0F6VVSTX3) [**MooGlamor 12 Color Eyeliner Pencil Set with Sharpener Waterproof and Long-Lasting Colour Gel Eye Liner Pencils for Women**MooGlamor**$9.95**209 rev1y ago](https://www.amazon.com/dp/B0F1FPM4BH) [**wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism**wet n wild**$5.91**2,024 rev1y ago](https://www.amazon.com/dp/B0DQ9T3JRS) [**LANGMANNI 12 Colors Matte Liquid Eyeliner Set Neon Colorful Pigmented With Long-lasting Smudgeproof & Waterproof Eye Liner Makeup for Bold & Stunning Looks - Gift for Girls**LANGMANNI**$9.75**1,008 rev1y ago](https://www.amazon.com/dp/B0DHZB82TQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8Pcs Retractable Creamy Eyeliner & Eyeshadow Sticks for Women Black White Brown Blue Purple Green Gray Colors Ultra Pigmented Waterproof Mechanical Eye Pencils Matte Satin Finish Vegan Cruelty-Free**FangTangDI**$9.99**4.1★**▲ 324%**](https://www.amazon.com/dp/B0GJZTP24S) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz**REVLON**$8.26**4.5★**▲ 146%**](https://www.amazon.com/dp/B0F6VVSTX3) [**12 Colors Eyeliner Set - Matte Colored Gel Eyeliner Pencils Waterproof Smudge-Proof Long-Lasting Gel Pencils - Natural Eye Liner for Older Women lapiz de ojos delineador de ojos contra el agua**BestLand**$9.56**4.3★**▲ 89%**](https://www.amazon.com/dp/B09TXCRZN9) [**NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Dont Pink Twice**NYX PROFESSIONAL MAKEUP**$5.12**4.3★**▲ 72%**](https://www.amazon.com/dp/B0BDNTTJZW) [**MooGlamor 12 Color Eyeliner Pencil Set with Sharpener Waterproof and Long-Lasting Colour Gel Eye Liner Pencils for Women**MooGlamor**$9.95**4.2★**▲ 66%**](https://www.amazon.com/dp/B0F1FPM4BH)
**~~View all trending →~~**
## **What buyers say about colored eyeliners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Color accurate”*
**Quality-Overall**7%
*“Good quality, goes on smoothly and colors are vibrant”*
**Value For Money**6%
*“Good deal”*
**Soft Feel**4%
*“soft to the touch”*
**Smudge Resistance**4%
*“No Smudge”*
**Ease Of Application**4%
*“ease of application”*
**Durability**4%
*“it's durable”*
**Eyeliner Quality**3%
*“This eyeliner has some staying power”*
**Ease Of Use**3%
*“Easy to use”*
**Water Resistance**3%
*“good waterproof though”*
### **What buyers complain about **
**Color**15%
*“Color is dull”*
**Smudge Resistance**9%
*“Not waterproof or smudge proof as claimed”*
**Durability**9%
*“do not last”*
**Water Resistance**6%
*“Also not waterproof or smudge resistant”*
**Eyeliner Quality**4%
*“I thought the tip of the eyeliner broke off”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**4%
*“Product not made well”*
**Advertised Vs Actual Product**3%
*“Misrepresented”*
**Moist/Dry**3%
*“Starting to dry a bit, though”*
**Size-Overall**2%
*“Very tiny and short”*
### **Top return reasons **
**Eyeliner Quality**33%
**Color**22%
**Advertised Vs Actual Product**10%
**Quality-Overall**5%
**Functionality-Overall**5%
**Water Resistance**3%
**Moist/Dry**3%
**Durability**2%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is colored eyeliners profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the colored eyeliners niche?**
- 18 brands and 88 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in colored eyeliners?**
- Top complaints mined from reviews: Color, Smudge Resistance, Durability. The return rate is 1.2%.
- **When does demand for colored eyeliners peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the colored eyeliners niche?**
- Listings span $1.97–$16.01; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 12,739 reviews — the moat a new listing must climb.
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