[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-color-wow-dream-coat-supernatural-spray":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":221,"demand":226,"seasonality":404,"brandShare":417,"products":423,"feedback":453,"searchTerms":616,"related":630,"lastUpdated":172},"8806d73c-20ce-46ab-a53b-2fb74cb42ebe","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":157,"brandCountYearAgo":157,"sellerCount":173,"signals":174,"avgBsr":176,"pageQuality":167,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":167},118888,40707,1.9883,1.2774,0.1354,1,4.33,76424,21.57,12.76,27.54,3,6000,0.6667,0.017,0,"color wow dream coat supernatural spray","color-wow-dream-coat-supernatural-spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcolor-wow-dream-coat-supernatural-spray","Hair Sprays","2026-07-14T14:22:11.777263+00:00",5,[175],"trending",6,5000,1500,2000,107850,129420,80,161,{"score":185,"verdict":186,"components":187},52,"watch",[188,193,196,200,202,204,207,211,214,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",28,0.15,118887.97,{"key":194,"score":195,"weight":191,"raw":155},"growth",95,{"key":197,"score":198,"weight":199,"raw":156},"conversion",96,0.1,{"key":201,"score":167,"weight":191,"raw":157},"competition",{"key":203,"score":167,"weight":199,"raw":157},"brandShare",{"key":205,"score":206,"weight":199,"raw":158},"qualityGap",70,{"key":208,"score":167,"weight":209,"raw":210},"reviewMoat",0.05,76424.33,{"key":212,"score":213,"weight":199,"raw":166},"returns",81,{"key":215,"score":216,"weight":209,"raw":160},"avgPrice",91,{"key":218,"score":219,"weight":209,"raw":220},"priceRange",83,0.8484438430311231,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":403},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400],{"week":229,"volume":230},"2025-06-01",387,{"week":232,"volume":233},"2025-06-08",422,{"week":235,"volume":236},"2025-06-15",454,{"week":238,"volume":239},"2025-06-22",444,{"week":241,"volume":242},"2025-06-29",500,{"week":244,"volume":245},"2025-07-06",567,{"week":247,"volume":248},"2025-07-13",1597,{"week":250,"volume":251},"2025-07-20",487,{"week":253,"volume":254},"2025-07-27",560,{"week":256,"volume":257},"2025-08-03",604,{"week":259,"volume":260},"2025-08-10",453,{"week":262,"volume":263},"2025-08-17",455,{"week":265,"volume":266},"2025-08-24",551,{"week":268,"volume":269},"2025-08-31",537,{"week":271,"volume":272},"2025-09-07",503,{"week":274,"volume":275},"2025-09-14",381,{"week":277,"volume":278},"2025-09-21",389,{"week":280,"volume":281},"2025-09-28",341,{"week":283,"volume":284},"2025-10-05",369,{"week":286,"volume":287},"2025-10-12",494,{"week":289,"volume":275},"2025-10-19",{"week":291,"volume":292},"2025-10-26",367,{"week":294,"volume":295},"2025-11-02",399,{"week":297,"volume":298},"2025-11-09",375,{"week":300,"volume":301},"2025-11-16",398,{"week":303,"volume":304},"2025-11-23",417,{"week":306,"volume":307},"2025-11-30",706,{"week":309,"volume":310},"2025-12-07",637,{"week":312,"volume":313},"2025-12-14",568,{"week":315,"volume":316},"2025-12-21",516,{"week":318,"volume":319},"2025-12-28",370,{"week":321,"volume":322},"2026-01-04",631,{"week":324,"volume":325},"2026-01-11",514,{"week":327,"volume":328},"2026-01-18",438,{"week":330,"volume":331},"2026-01-25",452,{"week":333,"volume":334},"2026-02-01",435,{"week":336,"volume":114},"2026-02-08",{"week":338,"volume":339},"2026-02-15",476,{"week":341,"volume":342},"2026-02-22",617,{"week":344,"volume":345},"2026-03-01",787,{"week":347,"volume":348},"2026-03-08",884,{"week":350,"volume":351},"2026-03-15",915,{"week":353,"volume":354},"2026-03-22",812,{"week":356,"volume":357},"2026-03-29",744,{"week":359,"volume":360},"2026-04-05",712,{"week":362,"volume":363},"2026-04-12",927,{"week":365,"volume":366},"2026-04-19",1077,{"week":368,"volume":369},"2026-04-26",946,{"week":371,"volume":372},"2026-05-03",1047,{"week":374,"volume":375},"2026-05-10",1016,{"week":377,"volume":378},"2026-05-17",956,{"week":380,"volume":381},"2026-05-24",1438,{"week":383,"volume":384},"2026-05-31",1960,{"week":386,"volume":387},"2026-06-07",1636,{"week":389,"volume":390},"2026-06-14",1766,{"week":392,"volume":393},"2026-06-21",1687,{"week":395,"volume":396},"2026-06-28",2486,{"week":398,"volume":399},"2026-07-05",1843,{"week":401,"volume":402},"2026-07-12",1810,false,[405,406,407,408,409,410,411,412,413,414,415,416],0.6658735968765251,0.6429688539864234,1.0842450862948665,1.1982452637650294,1.6797684014375083,1.4225663171490404,1.4973157637872132,0.6805980744487332,0.5281179289231998,0.5271362970850525,0.6007586849460934,0.6841973911886063,{"top":418,"otherBrandCount":167,"otherClickShare":422},[419],{"brand":420,"clickShare":421},"COLOR WOW",0.9999999999999999,1.1102230246251565e-16,[424,435,443],{"asin":425,"title":426,"brand":420,"imageUrl":427,"price":428,"rating":429,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B073CWSQ51","COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lIHxirIkL.jpg",24.41,4.3,109689,0.608,0.6639,"2017-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073CWSQ51",{"asin":436,"title":437,"brand":420,"imageUrl":438,"price":161,"rating":429,"reviews":430,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B07FJ783ZG","COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312S7cO2b5L.jpg",0.3324,0.2536,"2018-07-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07FJ783ZG",{"asin":444,"title":445,"brand":420,"imageUrl":446,"price":162,"rating":447,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0C5L7MZZG","COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315-feT8YuL.jpg",4.4,9895,0.0596,0.0825,"2023-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5L7MZZG",{"love":454,"hate":525,"returnReasons":592},[455,462,469,476,483,490,497,504,511,518],{"topic":456,"percentOfMentions":457,"verbatims":458},"Quality-Overall",0.1143,[459,460,461],"Excellent quality and exactly as described","Excellent product","Good product, good shine",{"topic":463,"percentOfMentions":464,"verbatims":465},"Suitability Curly Hair",0.11259999999999999,[466,467,468],"This is really nice to tame frizz","Great For Naturally Curly Hair","Helps remove frizz",{"topic":470,"percentOfMentions":471,"verbatims":472},"Soft Feel",0.0993,[473,474,475],"Leaves your hair extremely soft","My hair is soft","Smooths hair",{"topic":477,"percentOfMentions":478,"verbatims":479},"Hair Styling",0.0731,[480,481,482],"WOW has made straightening my hair a breeze","Keep hair perfect","What I love most is that it actually seems to help my hair straighten more easily while blow drying",{"topic":484,"percentOfMentions":485,"verbatims":486},"Suitability Straight Hair",0.07200000000000001,[487,488,489],"SHINY HAIR WITH SOME VOLUME❣ Gives some volume to even my straight hair❣","It smooths my hair","10\u002F10 love this product for straight hairstyles",{"topic":491,"percentOfMentions":492,"verbatims":493},"Brightness\u002FShine\u002FGlow",0.044000000000000004,[494,495,496],"adds shine","Super shine","Make your hair shine",{"topic":498,"percentOfMentions":499,"verbatims":500},"Value For Money",0.041299999999999996,[501,502,503],"Worth It","Great value","Good for the price",{"topic":505,"percentOfMentions":506,"verbatims":507},"Suitability Humid Weather",0.0395,[508,509,510],"Great for humid weather conditions","Helps on humid days","Actually works for FL humidity",{"topic":512,"percentOfMentions":513,"verbatims":514},"Advertised Vs Actual Product",0.0383,[515,516,517],"Does what it claims","Does the job","Does what it says its supposed do",{"topic":519,"percentOfMentions":520,"verbatims":521},"Weight Light",0.032799999999999996,[522,523,524],"Nice and lightweight","The formula is lightweight","Plus its not heavy on my hair",[526,533,539,546,553,559,565,572,578,585],{"topic":527,"percentOfMentions":528,"verbatims":529},"Functionality-Overall",0.1066,[530,531,532],"Doesnt work well","Doesnt work as advertised","Didn't work for me",{"topic":498,"percentOfMentions":534,"verbatims":535},0.1023,[536,537,538],"it is expensive","Expensive","expensive",{"topic":540,"percentOfMentions":541,"verbatims":542},"Smell",0.0867,[543,544,545],"My bottle no smell","Nasty smell","smells different too",{"topic":547,"percentOfMentions":548,"verbatims":549},"Hair Related",0.07150000000000001,[550,551,552],"It also made my hair feel weird","both times my hair turned out horrible","Made my hair break",{"topic":463,"percentOfMentions":554,"verbatims":555},0.0425,[556,557,558],"Doesnt do anything against frizzy hair","Not good on frizz","No frizz control",{"topic":505,"percentOfMentions":560,"verbatims":561},0.042300000000000004,[562,563,564],"It doesnt work for humidity","This did not help with humidity control at all","I didnt see any difference in humid weather",{"topic":566,"percentOfMentions":567,"verbatims":568},"Moist\u002FDry",0.042,[569,570,571],"Dry like straw","My hair was dry and dull","Product was drying",{"topic":512,"percentOfMentions":573,"verbatims":574},0.0348,[575,576,577],"NOT AS DESCRIBED","Did not work as advertised","False advertisement",{"topic":579,"percentOfMentions":580,"verbatims":581},"Size-Overall",0.0301,[582,583,584],"which is why I got the bigger one this time around","Much smaller then expected","Bottle is very small",{"topic":586,"percentOfMentions":587,"verbatims":588},"Product Condition",0.0225,[589,590,591],"It appears to be used","Used product","Product was used",[593,595,597,599,601,604,606,608,611,613],{"reason":527,"pct":594},0.1709,{"reason":512,"pct":596},0.1387,{"reason":498,"pct":598},0.08710000000000001,{"reason":579,"pct":600},0.0764,{"reason":602,"pct":603},"Suitability Short Hair",0.0707,{"reason":586,"pct":605},0.0641,{"reason":540,"pct":607},0.061799999999999994,{"reason":609,"pct":610},"Defective Material\u002FParts",0.039599999999999996,{"reason":463,"pct":612},0.0347,{"reason":614,"pct":615},"Heating",0.0332,[617,621,626],{"term":168,"volume":618,"growthQoq":619,"conversionRate":620},34221,1.6218,0.119,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"wow dream coat super natural spray",4969,0.0063,0.1554,{"term":627,"volume":628,"growthQoq":629,"conversionRate":167},"color wow dream coat supernatural spray keep your hair frizz-free and shiny no matter the weather with award-winning anti-humidity treatment",1517,-0.9363,[631,637,642,648,653,658],{"title":632,"href":633,"score":634,"verdict":186,"marketSize":635,"growth90":636},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":638,"href":639,"score":634,"verdict":186,"marketSize":640,"growth90":641},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":643,"href":644,"score":634,"verdict":645,"marketSize":646,"growth90":647},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":649,"href":650,"score":634,"verdict":186,"marketSize":651,"growth90":652},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":654,"href":655,"score":634,"verdict":645,"marketSize":656,"growth90":657},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":659,"href":660,"score":661,"verdict":186,"marketSize":662,"growth90":663},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]