---
title: "Products — color protecting shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/color-protecting-shampoo-and-conditioner/products"
last_updated: "2026-08-10T22:07:24.138Z"
locale: en
meta:
  description: "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — color protecting shampoo and conditioner - Flapen"
---

# **color protecting shampoo and conditioner**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 55Growth 47Conversion 83Competition 32Returns 97Price range 71Avg price 88Brand share 19Review moat 22Quality gap 33

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.30**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.21–$41.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$395K**

$395K/yr · 217K searches

**Growth**

**Okay****+17.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,677.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Products