---
title: "Trend — color depositing conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/color-depositing-conditioner/trend"
last_updated: "2026-08-10T17:48:02.008Z"
locale: en
meta:
  description: "Niche score 54/100 · $865K/yr market · 1.8M searches/yr. A deep review moat (35,720 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $865K/yr market · 1.8M searches/yr. A deep review moat (35,720 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — color depositing conditioner - Flapen"
---

# **color depositing conditioner**

**Worth a look**

Shows a sweet-spot price point ($21.43 avg), but a deep review moat (35,720 avg reviews) keeps it on the watch list.

Market size 75Growth 29Conversion 28Competition 57Returns 79Price range 73Avg price 91Brand share 24Review moat 8Quality gap 83

**Avg price**

**Great****$21.43**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$865K**

$865K/yr · 1.8M searches

**Price range**

**Good****$7.19–$35.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****35,720.46**

avg incumbent reviews — the moat a new listing must climb

## Trend