---
title: "Color Changing Lip Oil — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/color-changing-lip-oil"
last_updated: "2026-08-10T16:07:54.824Z"
locale: en
meta:
description: "Niche score 38/100 · $224K/yr market · 449K searches/yr · $10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $224K/yr market · 449K searches/yr · $10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Color Changing Lip Oil — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **color changing lip oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 18Conversion 56Competition 17Returns 83Price range 17Avg price 39Brand share 0Review moat 34Quality gap 81
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$224K**
$224K/yr · 449K searches
**Avg price**
**Okay****$10.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,056.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$8.99–$16.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, color changing lip oil is a $224K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **color changing lip oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$214K–$267K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris68% - BYOMA30% - Wonderskin2%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -14.8% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/color-changing-lip-oil/trend)
## **Top color changing lip oil search terms**
- **loreal lip gloss**41K/yr+28.2%1.6% conv. - **byoma lip**34K/yr-5.4%7.7% conv. - **loreal plump ambition lip oil**58K/yr-16.7%5.1% conv. - **loreal lipgloss**34K/yr-5.2%1.8% conv. - **byoma lip oil**63K/yr-53.9%6.9% conv. - **loreal lip oil**40K/yr-31.1%2.5% conv. - **plump ambition hyaluron lip oil loreal**30K/yr-17.2%4.9% conv. - **loreal plump ambition**17K/yr+22.9%4.6% conv. - **ph lip oil**19K/yr-17.9%0.7% conv. - **ph lip stain**11K/yr+3.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/color-changing-lip-oil/search-terms)
## **Top color changing lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Plump Ambition Hyaluron Lip Oil 24 HR Lip Gloss with Hyaluronic Acid Volumizing Formula with Glass-Like Shine Worth It 601 0.16 Fl Oz**L'Oreal Paris**$10.93**4.3★3,727 rev](https://www.amazon.com/dp/B0DK3XFPSF) [2**LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros**L'Oreal Paris**$10.94**4.4★3,573 rev](https://www.amazon.com/dp/B0F2TPTDBT) [3**BYOMA Liptide pH Lip Oil - Glossy Non-Sticky Gloss with pH Adaptive Tint - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz**BYOMA**$9.56**3.9★719 rev](https://www.amazon.com/dp/B0D1VTXXN2) [4**BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz**BYOMA**$9.41**4.0★527 rev](https://www.amazon.com/dp/B0D1VVDF1Y) [5**LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice**L'Oreal Paris**$10.70**4.4★3,573 rev](https://www.amazon.com/dp/B0F2JKM8SZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYOMA Liptide pH Lip Oil - Glossy Non-Sticky Gloss with pH Adaptive Tint - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz**BYOMA**$9.56**719 rev1y ago](https://www.amazon.com/dp/B0D1VTXXN2) [**BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz**BYOMA**$9.41**527 rev1y ago](https://www.amazon.com/dp/B0D1VVDF1Y) [**BYOMA Liptide Lip Oil - Glossy Non-Sticky Gloss - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz**BYOMA**$11.02**349 rev1y ago](https://www.amazon.com/dp/B0D1VVSG2H) [**LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros**L'Oreal Paris**$10.94**3,573 rev1y ago](https://www.amazon.com/dp/B0F2TPTDBT) [**LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice**L'Oreal Paris**$10.70**3,573 rev1y ago](https://www.amazon.com/dp/B0F2JKM8SZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Makeup Infallible 8 Hour Hydrating Lip Gloss Petal 0.21 Fl Oz**L'Oreal Paris**$8.99**4.3★**▲ 115%**](https://www.amazon.com/dp/B001KYO5SI) [**LOreal Paris Glow Paradise Hydrating Tinted Lip Balm-in-Gloss with Pomegranate Extract & Hyaluronic Acid Ultra-Gentle Non-Sticky Formula Blissful Blush 0.23 fl oz**L'Oreal Paris**$9.18**4.4★**▲ 75%**](https://www.amazon.com/dp/B09HLD42HF) [**LOreal Paris Plump Ambition Hyaluron Lip Oil 24 HR Lip Gloss with Hyaluronic Acid Volumizing Formula with Glass-Like Shine Worth It 601 0.16 Fl Oz**L'Oreal Paris**$10.93**4.3★**▲ 47%**](https://www.amazon.com/dp/B0DK3XFPSF) [**BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz**BYOMA**$9.41**4.0★**▲ 28%**](https://www.amazon.com/dp/B0D1VVDF1Y) [**LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros**L'Oreal Paris**$10.94**4.4★**▲ 24%**](https://www.amazon.com/dp/B0F2TPTDBT)
**~~View all trending →~~**
## **What buyers say about color changing lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Good color”*
**Moist/Dry**12%
*“Very hydrating”*
**Soft Feel**9%
*“feel so smooth/good”*
**Quality-Overall**7%
*“Good quality”*
**Value For Money**5%
*“Great value for the price”*
**Brightness/Shine/Glow**5%
*“gives a natural shine”*
**Adhesion/Stickiness**3%
*“I super glued it the best I could so far its working”*
**Durability**3%
*“The longevity is pretty great too”*
**Ease Of Application**3%
*“The application goes on smooth”*
**Smell**3%
*“it's fragrance-free”*
### **What buyers complain about **
**Ease Of Application**20%
*“Applicator broke immediately”*
**Durability**9%
*“Broke after ONE use”*
**Moist/Dry**7%
*“not as moisturizing”*
**Leak-Proof**7%
*“it will leak”*
**Adhesion/Stickiness**6%
*“The product itself is super sticky”*
**Color**5%
*“color does not look good on me”*
**Value For Money**4%
*“Waste of money”*
**Sensitivity-Overall**3%
*“it has a burning effect on my lips”*
**Functionality-Overall**2%
*“Doesnt do anything”*
**Allergies**2%
*“Burned and allergic reaction”*
### **Top return reasons **
**Color**22%
**Functionality-Overall**14%
**Ease Of Application**10%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**8%
**Adhesion/Stickiness**7%
**Product Condition**6%
**Leak-Proof**3%
**Moist/Dry**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is color changing lip oil profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 11 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the color changing lip oil niche?**
- 3 brands and 53 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in color changing lip oil?**
- Top complaints mined from reviews: Ease Of Application, Durability, Moist/Dry. The return rate is 1.6%.
- **What does it cost to enter the color changing lip oil niche?**
- Listings span $8.99–$16.22; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.
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