---
title: "Trend — cologne travel bottle refillable - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cologne-travel-bottle-refillable/trend"
last_updated: "2026-08-10T21:29:46.847Z"
locale: en
meta:
  description: "Niche score 53/100 · $733K/yr market · 834K searches/yr · $10.11 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $733K/yr market · 834K searches/yr · $10.11 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cologne travel bottle refillable - Flapen"
---

# **cologne travel bottle refillable**

**Worth a look**

Shows low returns (1.4%), but soft demand (-2.8% this quarter) keeps it on the watch list.

Market size 70Growth 24Conversion 82Competition 38Returns 87Price range 49Avg price 34Brand share 54Review moat 39Quality gap 47

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$733K**

$733K/yr · 834K searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$4.35–$25.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,567.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.11**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

## Trend