---
title: "Trend — cologne for teenage boys - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cologne-for-teenage-boys/trend"
last_updated: "2026-08-10T22:08:18.955Z"
locale: en
meta:
  description: "Niche score 46/100 · $295K/yr market · 740K searches/yr · $16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $295K/yr market · 740K searches/yr · $16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cologne for teenage boys - Flapen"
---

# **cologne for teenage boys**

**Skip it**

Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 4Conversion 31Competition 50Returns 99Price range 75Avg price 78Brand share 53Review moat 21Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.52–$43.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$295K**

$295K/yr · 740K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,491.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-41.2%**

90-day search growth — must beat 0% to launch

## Trend