---
title: "collagen oil — $344K/yr Amazon United States Niche, Score 76/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/collagen-oil"
last_updated: "2026-07-21T07:45:49.118Z"
locale: en
meta:
description: "collagen oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "collagen oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "collagen oil — $344K/yr Amazon United States Niche, Score 76/100 - Flapen"
---
# **collagen oil**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 95Conversion 80Competition 64Returns 97Price range 85Avg price 87Brand share 78Review moat 24Quality gap 90
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Growth**
**Incredible****+116.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.59–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$344K**
$344K/yr · 212K searches
**Review moat**
**Bad****5,842.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, collagen oil is a $344K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 76/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$298K–$397K**
- units × avg price
- **Launch success**
- **59%**
- 13 of 22 new (360d)
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#665**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **124 days**
## **Competition**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**40%**
- M3 Naturals26% - Generic11% - Advanced Clinicals11% - Olay4% - Nitvei4% - NIZENTA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +116.2% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/collagen-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$69K30%$103K40%$137K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Firming Body Massage Oil with Collagen & Stem Cell Helps Smooth the Appearance of Cellulite & Improve Skin Texture Refreshing Aromatherapy Body Oil for Legs & Full Body 8 Fl Oz by M3**M3 Naturals**$21.26**4.3★69,218 rev](https://www.amazon.com/dp/B076DSBHD1) [2**Advanced Clinicals Hydrating Collagen Oil For Body & After Shower | Visible Anti Aging Moisturizing Collagen Body Oil For Women & Men Helps Soften Appearance Of Crepe Skin & Wrinkles 3.8 Fl Oz**Advanced Clinicals**$14.29**4.5★3,346 rev](https://www.amazon.com/dp/B01N17AUG7) [3**Collagen Lifting Body Oil After Shower Hydrating Collagen Oil For Body Moisturizing Anti Aging for Women & Men Helps Soften Appearance of Crepey Skin for All Skin Types 3.8 Fl Oz**Generic**$13.84**3.7★109 rev](https://www.amazon.com/dp/B0GSQTHNNL) [4**Olay Body Lotion for Women Firming with Collagen Peptides Serum Visibly Firmer Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz**Olay**$9.83**4.6★14,139 rev](https://www.amazon.com/dp/B0D7XXQYNH) [5**Nitvei Collagen Lifting Body Oil 2026 New Hydrating Collagen Oil for Body After Shower Moisturizing Oil for Women and Men 3.8 Fl Oz (1 Pcs)**Nitvei**$11.27**3.9★66 rev](https://www.amazon.com/dp/B0GVNMW9X4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNME SOULMA Collagen Oil Collagen Lifting Body Oil Firming Oil for Skin Tightening & After Shower Moisturizing 3.38 Fl Oz**UNME SOULMA**$22.85**4 rev2mo ago](https://www.amazon.com/dp/B0H1CTTGL3) [**Collagen Firming Body Oil 2026 New Post-Shower Oil for Men & Women**CWYRLTKA**$29.45**11 rev2mo ago](https://www.amazon.com/dp/B0H1CCB68Y) [**RVTWOD Collagen Lifting Body Oil 2PCS Firming & Moisturizing Body Oil with Hydrating Formula Texture for Arms Legs Neck & Face Skincare Moisturizer Oils For Women & Men Non-Greasy Fast Absorbing**RVTWOD**$23.89**5 rev2mo ago](https://www.amazon.com/dp/B0GYPDYBJ5) [**DICTAMNI Collagen Lifting Body Oil After Shower Hydrating Collagen Oil For Body Moisturizer Collagen Body Oils for Women & Men Lightweight Non-Greasy (2 pcs)**DICTAMNI**$19.56**11 rev2mo ago](https://www.amazon.com/dp/B0GY8WCN5S) [**2Pcs Collagen Oil For Skin Tightening Firming Moisturizing Oil Lightweight Non-Greasy Moisturizing Oil for Arms Legs Neck & Face Fast-Absorbing with Marine Collagen Jojoba Shea Butter Aloe Vera**Generic**$20.37**6 rev2mo ago](https://www.amazon.com/dp/B0GXVBKGDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RVTWOD Collagen Lifting Body Oil 2PCS Firming & Moisturizing Body Oil with Hydrating Formula Texture for Arms Legs Neck & Face Skincare Moisturizer Oils For Women & Men Non-Greasy Fast Absorbing**RVTWOD**$23.89**4.0★**▲ 67%**](https://www.amazon.com/dp/B0GYPDYBJ5) [**MOYEE Collagen Lifting Body Oil 2026 New Hydrating Collagen Oil for Body After Shower Moisturizing Oil for Women and Men 3.8 Fl Oz (1 Pc)**MOYEE**$14.52**3.7★**▲ 67%**](https://www.amazon.com/dp/B0GWV3VDW6) [**STREBAN Collagen Body Oil - Firming & Lifting Treatment for Sagging Skin Reduces Wrinkles Improves Elasticity Botanical Face & Body Oil (1)**STREBAN**$16.30**4.4★**▲ 67%**](https://www.amazon.com/dp/B0GWZRT71B) [**2Pcs Collagen Oil For Skin Tightening Firming Moisturizing Oil Lightweight Non-Greasy Moisturizing Oil for Arms Legs Neck & Face Fast-Absorbing with Marine Collagen Jojoba Shea Butter Aloe Vera**Generic**$20.37**4.2★**▲ 67%**](https://www.amazon.com/dp/B0GXVBKGDZ) [**CRIVERY 2PCS Collagen Body Oil for Skin Tightening Firming & Moisturizing Body Oil with Hydrating Collagen Formula Texture Skincare Moisturizer Oils For Women & Men**CRIVERY**$20.79**3.6★**▲ 67%**](https://www.amazon.com/dp/B0GVMR7DCX)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“lightly scented”*
**Soft Feel**11%
*“Nice smooth”*
**Moist/Dry**8%
*“helps dry skin”*
**Quality-Overall**7%
*“It got alot of good reviews so we shall see”*
**Suitability Combination Skin**6%
*“This makes your skin feel amazing”*
**Absorbency**5%
*“Absorbs nicely”*
**Suitability Dry Skin**5%
*“Great on dry skin”*
**Oily/Greasy**3%
*“Non-greasy skin oil”*
**Suitability Oily Skin**3%
*“I love the way this oil makes my feel skin”*
**Efficiency**3%
*“Use it consistently and it works”*
### **What buyers complain about **
**Smell**14%
*“Smells Rancid”*
**Functionality-Overall**8%
*“So no results for me”*
**Value For Money**7%
*“Too expensive”*
**Motor Power**5%
*“pump broke”*
**Oily/Greasy**4%
*“Very greasy”*
**Advertised Vs Actual Product**3%
*“Misleading images”*
**Symptom Reduction**3%
*“I dont see any great improvement”*
**Skin Health**3%
*“Broke my skin out”*
**Moist/Dry**3%
*“doesnt moisturize well”*
**Quality-Overall**3%
*“This makes me question the quality control”*
### **Top return reasons **
**Smell**23%
**Motor Power**15%
**Leak-Proof**14%
**Oily/Greasy**8%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Size-Overall**3%
**Product Condition**3%
**Value For Money**2%
**Absorbency**2%
## **Common questions**
- **Is collagen oil profitable to sell on Amazon United States?**
- The niche generates $344K/yr across 29 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is +116.2%. Flapen's verdict: Worth a look (76/100).
- **How competitive is the collagen oil niche?**
- 23 brands and 48 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in collagen oil?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for collagen oil peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the collagen oil niche?**
- Listings span $9.59–$51.76; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 5,843 reviews — the moat a new listing must climb.
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